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TRANSCRIPT
Marketing Manager
Radek Klein
Senior IT Manager
GTS ALIVE s.r.o.
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2008 – 2012
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2008 – 2012
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2013 - 2018
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2013 - 2018
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2013 - 2018
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2013 - 2018
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2013 - 2018
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2017+ Marketing Automation
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We looked into many options...
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...but they were way too expensive
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Custom develop from scratch?
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Why Mautic?
• Open Source Software (GNU GPLv3) with active community
• Written in PHP Framework Symfony 2 already used in Online Orderingand Discount Manager
• Lot of features out-of-box, rapid pace of innovation
• Multi-channel communications
• Extensible with open API
• User-friendly
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How we started?
We had to do the development and testing and integrate the system with the rest of the ALIVE Platform. It was also necessary to correctlyconfigure everything.
Development & Configuration
We started with Czech Republic to getcomfortable with the system and find and fix bugs in it. Initially we just sent simple e-mails.
Start with basics
Gradually we involved other countries and started using more features of the Marketing Manager like the segmentation, personalization, campaigns or forms.
Improve over time
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Q & A
