MARKETING

Marketing

1. Decide what you want to market?

2. Get yourself ‘tooled up’

3. 90 day plan of action

4. Targets & Tracking

Decide What you want to market?Independent Herbalife Distributor

1.Personal Wellness Coach-Wellness Evaluations2.Weight Loss Challenge3.3 Day Weight Loss Trial4.Body Transformation Challenge5.Fit Club6.Shake Parties7.Skin Care consultant8.Nutrition Club

• Once you have decided what you are then you need to ensure that you consistently market the same brand /identity!

• Research shows that people need to see the same branding / offer 6 times before taking action!

• AVOID THESE MISTAKES…

2 Biggest Marketing Mistakes

1.Taking mixed message / branding to the market

2.Constantly changing your message / Branding!

Marketing

1. Decide what you want to market?

2. Get yourself ‘tooled up’ How you want to market

3. 90 day plan of action

4. Targets & Tracking

LOCAL SUPPLIER ASK YOUR SPONSOR

HOT POCKETS / PULL TABS

Wear the Branding

Magnetic signs R250 / set

Local Shopping Mall /Center

www.MyHerbalife.co.ukwww.BudgetBanners.co.za

“Hi my name is …..I help people to Lose Weight. I am looking for 10 people to try my 3 Day Weight-Loss Trial”

1.Your list – who do you know-C.O.I2.Referals3.Button / Wearing the Brand4.Business Cards5.Hot Pockets6.Flyers7.Social Media Facebook, Instagram, twitter etc.8.Ads online / Print9.Surveys –Shopping centers10.Walk and talk

1-3 Presentations per Day Wellness Evaluation

WLC Fit Club

TrialPacks

NCWE ?BTC SP

Pick min 3 methods to invite people (Advertising = invitation to do business)

Leads to 3-10 (name and number) per day to ….

1.Decide What you want to Market

Marketing

1. Decide what you want to market?

2. Get yourself ‘tooled up’ how you want to market

3. 90 day plan of action

4. Targets & Tracking

90 DAY PLAN + MARKETING PLAN

90 Day Plan of Action

• Whatever you decide to do you do it consistently for 90 days

• Sustainable (mentally and financially)

• Don’t burn yourself out in the first week!

• Job mentality

Volume PointsTo enable Herbalife to monitor its world-wide production and sales .Every product is assigned a “volume point” value

Example-Formula 1:

RRP=$35.45

RRP=R347.73

RRP=€38.35

• Distributor progress, production and turnover is tracked in “volume Points”

23.95vp

Terminology and Volume Points

PPV= Personally Purchased volume Points - what you buy

DLV= Downline volume Points –what your ‘members’ in your team buy i.e. who are not at 50%

PV = your PPV + DLV

Organizational Volume Points –PV of all Supervisors in your team

Member = not yet SupervisorDistributor = Supervisor and above

Senior Consultant

Member

Success Builder

QualifiedProducer

Supervisor

50%

42%Permanent

42%Temporary

35%

25%

Herbalife Profit LevelsSupervisor is the maximum Retail

profit level

3-5 Customers

6-10 Customers

10-15 Customers1-2 Senior Consultants

20+ Customers2-3 Senior consultants

500vp in 1 month

1000ppv in 1 order

1500ppv1000dlv- within 1-3 months

4000ppv+1000DLV over 2-12 months

Buy IBP

3 Day Trial Pack

6 Vanilla Sachets2 Instant Herbal Beverage (6 servings)BrochureProfessional labeled packaging

Cost R85.20 to all members/DistributorsRetail Price R996.3vp

NB! You may not advertise the price

10 X 3 DAY TRIALS

COST – R85.20 to all members and DistributorsYOU RE-COUP R999 (10 X R99)

EVEN IF ONLY 5 UPGRADE. YOUR PROFIT ON 5 PROGRAMS IS R2500

TOTAL VOLUME POINTS – 519vp = SENIOR Consultant & permanent 35% discount!

Supervisor

World Team

President's Team

GET Team

Millionaire Team

Career Ladder

R8000-R16 000pm

R9000-R20 000pm

R15 000-R50 000pm

R80 000-R200 000pm

Top 1%R200 000+pm

Income applicable to the individuals (or examples) depicted and not average. For average financial performance data, see the Statement of Average Gross Compensation Paid by Herbalife at Herbalife.co.za.

Marketing

1. Decide what you want to market?

2. Get yourself ‘tooled up’ how you want to market

3. 90 day plan of action

4. Targets & Tracking

Targets and Tracking

• All methods work but some work better than others in different areas and for different people.

• Make a note of every enquiry you receive and after 90 days you can effectively evaluate what is working for you and make sure your efforts are going into the right activities

Rules and EthicsCommon Infringements you want to avoid

• Selling on auction sites (eBay/Groupon/Edeals)

• Display prices of products / IBP on web-sites and social media

• Offering discounts / free shipping / free products as incentives on websites or social media

• Assigning time frames to weight loss

• Using word ‘Herbalife’ in domain names or in Facebook page names

• Selling products ‘over the counter’ in shops, gyms, salons

What to Do?

• Firstly ,personally and privately contact the distributor in questions and point out the problem

• If appropriate action is not taken within a reasonable time frame to e-email distributor relations and allow them to investigate

decsouthernafrica@Herbalife.com

What are claims?

Members make claims whenever they share their personal story or testimonial and talk about: Their weight loss;1. Their product results; or Their financial success.

Packing your story

Why are your testimonialsconsidered to be claims?•Because statements about benefits you received from the products or your business represent to others what they can expect to achieve or receive.

The good news?There is a Practical Guide designed to help you tell your stories and your testimonials.

Disease Claims

Disease claims state or suggest that a product will treat or prevent a disease or other medical condition like diabetes or eczema.

• Remember – Herbalife® products are foods, dietary supplements or cosmetics – they are not drugs.

• We do not make disease claims for Herbalife® products.

• Why? It could be dangerous to consumers who could abandon proper medical treatment for their conditions.

Product Claim Examples

“I take Herbalife® Formula 1 shakes every morning because since I started taking them, I have stopped having problems with my diabetes and migraines!”

• Why not? There is no approved diabetes or migraine disease claim for Formula 1 and these statements make Formula 1 appear to be a drug product.

Product Claim Examples

Here is a permitted product claim, with language taken directly from a Formula 1 label:

“I take Herbalife® Formula 1 shakes every morning for breakfast to get protein, vitamins and minerals my body needs.”

Weight Loss Claims

You can make claims about weight-loss results, but you MUST:– Include reference to a balanced diet and lowering calories;– Engaging in regular physical activity;– Be truthful, accurate and not misleading; and– Use the current weight-loss disclaimer with all written stories-Don’t assign a time frame to the weight loss

DISCLAMINERConsumers who use Herbalife Formula 1 twice per day as part of a healthy lifestyle can generally expect to lose around 1/2kg per week. Participants in a 12-week, single-blind, study used Formula 1 twice per day (once as a meal and once as a snack) with a reduced calorie diet and a goal of 30 minutes of exercise per day. Participants followed either a high protein diet or a standard protein diet. Participants in both groups lost about 4kg.

Weight Loss Example –

“Herbalife’s weight loss products combined with a healthy active lifestyle are truly amazing. Typically, people lose 1kg per week with Herbalife® Formula 1 shakes and a healthy lifestyle.I lost 15 kg. by taking Formula 1 twice per day and getting some healthy exercise.”

“I just love my Herbalife shakes. Typically, people lose 1kg per week with Herbalife® Formula 1 shakes and a healthy lifestyle.I lost 20 kg taking just two shakes a day and a daily walk.”

Written Income Disclaimer“Income applicable to the individuals (or examples) depicted and not average. For average financial performance data, see the Statement of Average Gross Compensation Paid by Herbalife at Herbalife.co.za and MyHerbalife.co.za.”

Can Use When Describing Results of Top 1% of Members:

“The incomes presented are those of persons within the top 1% of Herbalife Members. For additional financial performance data, see the Statement of Average Gross Compensation Paid by Herbalife at Herbalife.co.za and MyHerbalife.co.za.”

Income Disclaimers

Income ClaimsYou can make claims about your income results, but you MUST make sure they are:– True and not misleading;– Supported by written proof; and– Use the approved income disclaimer and the current Statement of Average Gross Compensation.

I am delighted to be earning an additional part-time income of R1,000 per month. On average, not including retail sales, Herbalife Supervisors and above with a downline earn about R34 000 per year before expenses but at Herbalife your earnings are truly a reflection of the time and effort you put into your business

I make over R100,000 per month in my Herbalife business. On average, not including retail sales, Herbalife Supervisors and above with a downline earn about R34 000 per year before expenses but I worked really hard for many years and am fortunate to be in the top 1% of earners.

I make over R10,000 per month and only work 2hrs per week

BREAK