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Year of entry

In a competitive trading environment, marketing is increasingly important for many businesses. This degree will giveyou both the practical and the theoretical experience necessary to embark on a career in marketing. You will gain asolid understanding of how marketing works and how it fits within a wider business environment. Applied projects willgive you the confidence to put theory into practice in identifying, anticipating and satisfying a consumer’s needs andplanning communications to reach their target market.

You will explore areas including:

marketing planning

market research

consumer behaviour

2018/19

CLEARING PLACES AVAILABLE

BSc single honours or in combination with another subject

Marketing

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global marketing.

Consumers today are offered a huge range of products and services in an increasingly competitive environment.Marketing is the management process that responds to this by identifying, anticipating and satisfying a consumer’sneeds so that they choose your product or service over that of a competitor. Marketers also plan and develop thecommunications that are used by a company or individual to reach their target market.

The widespread adoption of marketing means there are numerous opportunities to pursue exciting and variedcareers in the profession, and our students go on to work for marketing departments and also for independentmarketing agencies.

As part of your degree you can work towards a Chartered Institute of Marketing qualification that can really makeyou stand out in the job application process. Our range of contacts in the marketing industries also means that you’llhave opportunities to meet and talk with industry professionals, visit real marketing departments, and takeadvantage of opportunities for internships and placements. You can spend an optional third year of a four yeardegree in a full-time, paid work placement with an employer, supported by the University’s Career Developmentservice. If you take this option you will also be entitled to receive tutorial support from an academic member of staffthroughout the year. This valuable opportunity enhances your professional development by giving experience in areal environment. You can register on the programme at the end of your first year.

To further your interest in the area of marketing, this degree will give you both the practical and the theoreticalexperience necessary to embark on a career in this exciting and diverse field. You will understand how marketingworks, and how it fits within a wider business environment. Applied projects will give you the confidence to puttheory into practice and you will be able to explore the interconnected role marketing plays in all organisations.

"What I most enjoyed about my course was the diversity of all the modules. Fromstudying copywriting and PR to digital marketing and branding, I have graduatedwith skills that lie in many different areas. It means that no day was ever boring,and it has been extremely beneficial for me in my new job role carrying out avariety of different marketing tasks."

Connor Parkes, graduated 2015, now works as a Marketing Executive at Premier Education Group UK

WHY MARKETING?

WHO IS THIS COURSE FOR?

WHAT WILL I STUDY?

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We are proud that our students havebeen finalists a number of times in thenational IBM Business Challenge.

You can study French, German,Italian, Mandarin Chinese andSpanish as part of, or alongside, yourcourse.

MORE INFO

Marketing can be studied as a single honours degree, or it can becombined with other Business School subjects such asAdvertising, Accounting, Human Resource Management orBusiness Studies and a variety of subjects from across theUniversity to suit your individual career aspirations.

In your first year you will take introductory modules that give you asolid grounding in general business, and in the second and thirdyears you will study marketing planning, market research,consumer behaviour and global marketing.

You will also have the opportunity to study digital marketing, including the use of social media and digitaltechnology. All core and optional modules prepare you for a professional career and provide you with theopportunity to gain a broader understanding of the business world.

The Business School is also a Chartered Management Institute(CMI) Centre, delivering degree and postgraduate levelqualifications in management and leadership. It is also anApproved Centre for the Association for Project Management(APM).

Each year the Business School organises a student exchangeproject with Fontys University of Applied Sciences in Venlo, TheNetherlands. This fully funded exchange will give a maximum of15 undergraduate students the opportunity to explore what it islike to study abroad, work on a business project in TheNetherlands, experience a different place and culture, and make new friends.

Work experience

The programme provides you with the opportunity to take a work-based learning module in year two and theopportunity for a placement year between years two and three. Past students have undertaken a variety ofinteresting placements and are often given responsibility very early on in their placement years.

Year one

Core modules

MODULE INFORMATION (SINGLE HONOURS)

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Accounting and Finance for Business (Semester 1)

Accounting and Finance for Business introduces you to key accounting and finance topics. They are introduced tofinancial statements, and use a number of case studies to understand the role of finance in the businessenvironment.

Branding and Advertising Essentials (Semester 2)

The aim of this module is to provide you with grounding in branding and the role that advertising and marketingcommunications plays in supporting the brand. It also lays a foundation for your future advertising and marketingstudy.

Business Analysis (Semester 2)

This module is designed to help you to develop a range of statistical and computing skills that will be valuableduring the course of their academic programmes and in your roles in business. Although there are not pre-requisites for this module it is assumed that students have basic mathematical skills.

Contemporary Business Issues (Semester 1)

This module prepares you for the academic study of business by developing knowledge of contemporary andemerging business issues to support students’ personal, academic and professional development to prepare forwork in the modern business environment.

Economics (Semester 2)

The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity ofresources. The relationship between business and the economic problem is analysed by means of micro andmacro-economic models to equip students with an understanding of decision-making at the levels of the market, thefirm and the nation.

Marketing Principles and Practice (Semester 1)

This module provides you with an introduction to marketing, its fundamental concepts and an overview of marketingpractice. You will cover the development of the marketing concept and examine the ways in which it differs from theproduction, product, and sales approaches to business.

Year two

Core modules

Digital Marketing (PR) (Semester 2)

The aim of the module is to develop your practice, knowledge and professional skills across a range of digitalmarketing tools and appreciate the implications of digital marketing planning in both business to consumer andbusiness to business markets.

This will help you understand the nature and role of digital marketing on the whole marketing function and explorethe implications and effects of digital marketing for the design and development of the modern marketing. As part ofthis you will also need to appreciate the ways in which digital media and marketing activity can be monitored andevaluated to improve future performance. Privacy settings

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Integrated Marketing Communications (Semester 1)

The module explores integrated marketing communications as a tool for building and maintaining brands. It will givegood insight into the practical processes and the strategies involved in creating such campaigns, and explores inparticular the characteristics of the different communications tools available to marketing communicationsexecutives.

Market Research (PR) (Semester 1)

The module will explore the nature, scope and recent development of marketing research and its context in themarketing decision process. A range of both primary and secondary data sources as well as quantitative andqualitative research techniques will be explored, evaluated and contextualised. For example, government andcommercial sources of data and the use and design of questionnaires, focus groups and in-depth interviews will beused to demonstrate various aspects of the research process. In line with current practice the use of currentinformation technology software will be introduced in order to facilitate data analysis and presentation.

Work Based Learning (Semester 2)

The aim of the module is develop your skills in seeking and obtaining a work placement or internship of a minimumof three weeks’ duration. It will also develop your skills in learning from work experience and applying academiclearning to the work place.

Optional modules

Accounting for Business (PR) (Semester 1)

Accounting for Business extends the scope of Financial Accounting for Professionals to more advanced topics inFinancial Accounting. It aims to develop knowledge and skills in understanding and applying accounting standardsparticularly in the preparation of financial statements of entities, including groups. Understanding the theoreticalframework and how to analyse and interpret financial statements are essential.

Consumer Behaviour (Semester 2)

The aim of the module is to develop in you a critical awareness and understanding of consumer and organisationalbuyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects ofconsumer behaviour. First, it will cover the psychology of the individual consumer and the roles that memory,learning, motivation and perception play in consumer decision making. Second, the module will examine the social,cultural and environmental influences on the consumer. Third, it will cover the main characteristics of organisationalbuyer behaviour and how they differ from household buyer behaviour.

Copywriting (Semester 1)

The aim of this module is to develop your written skills applicable to a range of marketing communication methodsand channels. The module will explore how to identify different writing styles, structure and tone-of-voice to createclear and easily understood messages on behalf of an organisation. You will explore how different media usedifferent writing styles to appeal to their target audiences. The process of writing for marketing communication willinclude researching the story, relationships with brand owners/ organisations, writing headlines, using a branddictionary, structure, layout, style and editing.

Developing Sustainable Enterprise (Semester 1)

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The aims of the module are to introduce you to the relationship between business and the challenges andopportunities of business sustainability, and to encourage the development of enterprising skills to meet thesechallenges

Innovation and Enterprise Management (Semester 2)

The module will consider the role and definition of innovation in organisations of all types and sizes, including theconcept of Intellectual Property and its contribution to competitiveness. It will explore the concepts and theories ofinnovation, the tools and techniques for innovation management and review how these are used in practice.

Project Management (APM, CMI) (Semester 1)

This module aims to examine critically the role of Project Management within a contemporary business context. Italso explains how specific project management applications play an important role in producing successfulbusiness outcomes and examines the philosophies, principles, structures and methodologies of ProjectManagement.

Retail Marketing (PR) (Semester 2)

The module introduces you to the background and context of the modern retail business. A history of retaildevelopment will be reviewed and an analysis of its impact on current activity will be undertaken, including anexploration of prevailing trends in consumer retail marketing environments. The module will examine the practicalapplications of the elements of the retail marketing mix. Decision-making processes and strategic choices will beevaluated in respect of a number of areas, such as retailer organisation, structure and size, location, logistics, storedesign and layout, in-store communication and merchandising. Special consideration will be placed on retail buyerbehaviour and the influence of the store and the brand on intention to purchase.

Year three

Core modules

Social Media Marketing (PR) (Semester 1)

The module will develop your critical understanding of the main activities involved in designing and implementingmarketing communications using social media and online marketing. It will explore the activities and implementationof the social media and online marketing for companies. You will create the basic elements of an effective websiteand explore online communication using digital media channels such as search engine marketing, online publicrelations, affiliate marketing, display advertising, e-mail, social media and viral marketing. Finally, the module willexamine the procedures used for monitoring and measuring the effectiveness of digital campaigns with a focus onGoogle Analytics.

Global and International Marketing (Semester 2)

The module develops your understanding and then provides a forum for critical analysis of the application ofmarketing techniques in international, multi-national, and global market situations. Emphasis is given to the relativeimportance of political, economic, socio-cultural, technological, legal and regulatory, and environmental issues asthey apply to (changing) country-specific and regional contexts. Market research techniques and practices developyour understanding of market entry and market sustainability techniques as aspects of competitive advantage.

Strategic Marketing Planning (Semester 1) Privacy settings

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The aim of the module is to develop in you an understanding of the major aspects of strategic marketing and theirrole in the development of sustainable competitive advantage in an organisation.

Optional modules

Brand Management and Communication (Semester 2)

The aim of the module is to develop in students an understanding of the theory and practice of brand managementand communication in the modern enterprise. The module aims to develop in students a critical perspective onbrands, their social and cultural impact in the developed world, and the ability to apply this knowledge to the brandplanning process.

Individual Study (Semester 2)

The aim of the module is to provide you with the opportunity to undertake an in-depth study of a particular line ofenquiry related to a business issue selected by the student.

Marketing – Culture and Communication (Semester 2)

This module develops your understanding in relation to the importance of an appreciation of how the culturalcontext(s) for global marketing activities can be regarded as similar, or dissimilar to their home-country situation.Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range ofmarketing activities, but with particular emphasis on its value in relation to both personal and non-personalmarketing communications activities such as face-to-face personal selling, and advertising and packaging,respectively.

New Venture Creation (Semester 1)

The module will introduce the you to the fundamental parts of a business plan, including but not limited to theformulation of a new business idea, the assessment of market potential and routes to market, organisational andmarketing implications, business structures, funding options, as well as detailed financial projections. The moduleaims to arrive at a viable business proposition ready for delivery.

Public Relations (Semester 1)

This module aims to develop in you a theoretical and practical understanding of the role of PR in buildingrelationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.

Retail Strategy (PR) (Semester 2)

This module aims to develop a critical awareness of the strategic factors and operational implications a retailerneeds to achieve in order to establish a clear market position in a competitive market.

Service Management (Semester 2)

The module will acquaint students with the complex demands made upon service management organisations andthe challenges that staff within them face. An understanding of the environments in which they operate will bedeveloped and an appreciation of the different constraints placed upon them will be explored. The module will examthe range of alternatives that organisations can draw from and will include an investigation into the issuesassociated with service management across a wide range of situations. This will include the process ofservitisation, managing the service encounter, service quality, service level, customer management and capacitymanagement. Privacy settings

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Dissertation (PR) 40 credits (Semester 1 and 2)

The aim of the module is to provide you with the opportunity for the practical application of theory to a businessoriented problem and to develop research skills.

Year one

Core modules

Accounting and Finance for Business (for students combining with Advertising or Business Studies) (PR)(Semester 1)

Accounting and Finance for Business introduces you to key accounting and finance topics. They are introduced tofinancial statements, and use a number of case studies to understand the role of finance in the businessenvironment.

Branding and Advertising Essentials (Semester 2)

The aim of this module is to provide you with grounding in branding and the role that advertising and marketingcommunications plays in supporting the brand. It also lays a foundation for your future advertising and marketingstudy.

Marketing Principles and Practice (Semester 1)

This module provides you with an introduction to marketing, its fundamental concepts and an overview of marketingpractice. You will cover the development of the marketing concept and examine the ways in which it differs from theproduction, product, and sales approaches to business.

Optional modules

Business Analysis (Semester 2)

This module is designed to help you to develop a range of statistical and computing skills that will be valuable toyou during the course of your academic programmes and in your future career in business. Although there are nopre-requisites for this module it is assumed that students have basic mathematical skills.

Contemporary Business Issues (Semester 1)

This module prepares you for the academic study of business by developing knowledge of contemporary andemerging business issues to support your personal, academic and professional development to prepare for work inthe modern business environment.

Economics (Semester 2)

The aim of the module is to introduce you to the fundamental economic issues stemming from the scarcity ofresources. The relationship between business and the economic problem is analysed by means of micro andmacro-economic models to equip you with an understanding of decision-making at the levels of the market, the firm

MODULE INFORMATION (COMBINED HONOURS)

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and the nation.

Year two

Core modules

Digital Marketing (PR) (Semester 2)

The aim of the module is to develop your practice, knowledge and professional skills across a range of digitalmarketing tools and appreciate the implications of digital marketing planning in both business to consumer andbusiness to business markets.

This will help you understand the nature and role of digital marketing on the whole marketing function and explorethe implications and effects of digital marketing for the design and development of the modern marketing. As part ofthis you will also need to appreciate the ways in which digital media and marketing activity can be monitored andevaluated to improve future performance.

Marketing Communications (CMI) (Semester 1)

The module explores integrated marketing communications as a tool for building and maintaining brands. It will givegood insight into the practical processes and the strategies involved in creating such campaigns, and explores inparticular the characteristics of the different communications tools available to marketing communicationsexecutives.

Optional modules

Accounting for Business (PR) (Semester 1)

Accounting for Business extends the scope of Financial Accounting for Professionals to more advanced topics inFinancial Accounting. It aims to develop knowledge and skills in understanding and applying accounting standardsparticularly in the preparation of financial statements of entities, including groups. Understanding the theoreticalframework and how to analyse and interpret financial statements are essential.

Consumer Behaviour (Semester 2)

The aim of the module is to develop in you a critical awareness and understanding of consumer and organisationalbuyer behaviour and how they can be influenced by marketing activity. The module will cover three aspects ofconsumer behaviour. First, it will cover the psychology of the individual consumer and the roles that memory,learning, motivation and perception play in consumer decision making. Second, the module will examine the social,cultural and environmental influences on the consumer. Third, it will cover the main characteristics of organisationalbuyer behaviour and how they differ from household buyer behaviour.

Copywriting (Semester 1)

The aim of this module is to develop your written skills applicable to a range of marketing communication methodsand channels. The module will explore how to identify different writing styles, structure and tone-of-voice to createclear and easily understood messages on behalf of an organisation. You will explore how different media usedifferent writing styles to appeal to their target audiences. The process of writing for marketing communication willinclude researching the story, relationships with brand owners/ organisations, writing headlines, using a branddictionary, structure, layout, style and editing. Privacy settings

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Developing Sustainable Enterprise (Semester 1)

The aims of the module are to introduce you to the relationship between business and the challenges andopportunities of business sustainability, and to encourage the development of enterprising skills to meet thesechallenges.

Human Resource Management (CMI) (Semester 2)

This module aims to equip students with the ability to understand and analyse core HRM concepts, operationalhuman resource activities and responsibilities and relate these to a range of organisational contexts.

Innovation and Enterprise Management (Semester 2)

The module will consider the role and definition of innovation in organisations of all types and sizes, including theconcept of Intellectual Property and its contribution to competitiveness. It will explore the concepts and theories ofinnovation, the tools and techniques for innovation management and review how these are used in practice.

Market Research (PR) (Semester 1)

The module will explore the nature, scope and recent development of marketing research and its context in themarketing decision process. A range of both primary and secondary data sources as well as quantitative andqualitative research techniques will be explored, evaluated and contextualised. For example, government andcommercial sources of data and the use and design of questionnaires, focus groups and in-depth interviews will beused to demonstrate various aspects of the research process. In line with current practice the use of currentinformation technology software will be introduced in order to facilitate data analysis and presentation.

Retail Marketing (PR) (Semester 1)

The module introduces you to the background and context of the modern retail business. A history of retaildevelopment will be reviewed and an analysis of its impact on current activity will be undertaken, including anexploration of prevailing trends in consumer retail marketing environments. The module will examine the practicalapplications of the elements of the retail marketing mix. Decision-making processes and strategic choices will beevaluated in respect of a number of areas, such as retailer organisation, structure and size, location, logistics, storedesign and layout, in-store communication and merchandising. Special consideration will be placed on retail buyerbehaviour and the influence of the store and the brand on intention to purchase.

Work Based Learning (Semester 2)

The aim of the module is develop your skills in seeking and obtaining a work placement or internship of a minimumof three weeks’ duration. It will also develop your skills in learning from work experience and applying academiclearning to the work place.

Year three

Core modules

Global and International Marketing (Semester 2)

The module develops your understanding and then provides a forum for critical analysis of the application ofmarketing techniques in international, multi-national, and global market situations. Emphasis is given to the relativeimportance of political, economic, socio-cultural, technological, legal and regulatory, and environmental issues asPrivacy settings

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they apply to (changing) country-specific and regional contexts. Market research techniques and practices developyour understanding of market entry and market sustainability techniques as aspects of competitive advantage.

Strategic Marketing Planning (Semester 1)

The aim of the module is to develop in you an understanding of the major aspects of strategic marketing and theirrole in the development of sustainable competitive advantage in an organisation.

Optional modules

Brand Management and Communication (Semester 2)

The aim of the module is to develop in students an understanding of the theory and practice of brand managementand communication in the modern enterprise. The module aims to develop in students a critical perspective onbrands, their social and cultural impact in the developed world, and the ability to apply this knowledge to the brandplanning process.

Individual Study (Semester 2)

The aim of the module is to provide you with the opportunity to undertake an in-depth study of a particular line ofenquiry related to a business issue selected by the student.

Marketing – Culture and Communication (Semester 2)

This module develops your understanding in relation to the importance of an appreciation of how the culturalcontext(s) for global marketing activities can be regarded as similar, or dissimilar to their home-country situation.Emphasis is given to language (spoken and ‘silent’) as a barrier to effective communication across the full range ofmarketing activities, but with particular emphasis on its value in relation to both personal and non-personalmarketing communications activities such as face-to-face personal selling, and advertising and packaging,respectively.

New Venture Creation (Semester 1)

The module will introduce the you to the fundamental parts of a business plan, including but not limited to theformulation of a new business idea, the assessment of market potential and routes to market, organisational andmarketing implications, business structures, funding options, as well as detailed financial projections. The moduleaims to arrive at a viable business proposition ready for delivery.

Public Relations (PR) (Semester 1)

This module aims to develop in you a theoretical and practical understanding of the role of PR in buildingrelationships with stakeholders and gain an appreciation of the strategic and specialist roles of PR.

Retail Strategy (PR) (Semester 2)

This module aims to develop a critical awareness of the strategic factors and operational implications a retailerneeds to achieve in order to establish a clear market position in a competitive market.

Service Management (Semester 2)

The module will acquaint students with the complex demands made upon service management organisations andthe challenges that staff within them face. An understanding of the environments in which they operate will bedeveloped and an appreciation of the different constraints placed upon them will be explored. The module will examPrivacy settings

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the range of alternatives that organisations can draw from and will include an investigation into the issuesassociated with service management across a wide range of situations. This will include the process ofservitisation, managing the service encounter, service quality, service level, customer management and capacitymanagement.

Social Media Marketing (PR) (Semester 1)

The module will develop your critical understanding of the main activities involved in designing and implementingmarketing communications using social media and online marketing. It will explore the activities and implementationof the social media and online marketing for companies. You will create the basic elements of an effective websiteand explore online communication using digital media channels such as search engine marketing, online publicrelations, affiliate marketing, display advertising, e-mail, social media and viral marketing. Finally, the module willexamine the procedures used for monitoring and measuring the effectiveness of digital campaigns with a focus onGoogle Analytics.

Dissertation (PR) 40 credits (Semester 1 and 2)

The aim of the module is to provide you with the opportunity for the practical application of theory to a businessoriented problem and to develop research skills.

90% of our most recent Marketing students were in jobs or further study 6 months after finishing their course.

Destinations of Leavers from Higher Education Survey 2016-2017

You can expect to develop a range of digital, technical and professional skills that can be applied to a range ofmarketing roles, both in-house and for an agency. Previous graduates have found employment in accountmanagement, general marketing, e-marketing, market research, digital marketing, content management,fundraising, public relations, internal communication, media planning, advertising planning and social mediamarketing across a range of businesses in the private, public and voluntary sectors. Students also go on topostgraduate study in the areas of marketing, branding and communications.

Fees

The 2018/19 annual tuition fees for this course are:

WHAT CAN I DO NEXT?

FEES AND ADDITIONAL COSTS

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UK / EU Overseas

Full-time £9,250 £11,500

Full-time - placement year £1,850 N/A

Part-time * £4,625 N/A

Tuition fees for all courses are payable on an annual basis, except where stated.

* The tuition fee of £9,250 relates to 2018/19 only. Please read the 2018/19 Tuition Fee Statement for furtherinformation regarding 2018/19 tuition fees and mid-course year on year fee increases.

Read advice about funding your degree

See information about the financial support available for undergraduate studies

If you would like information about paying your fees, please contact finance@canterbury.ac.uk

For specific fee queries, please contact fees@canterbury.ac.uk

Additional course costs

Although we aim to minimise any additional costs to students over and above the course tuition fee, there will besome additional costs which students are expected to meet.

Costs applicable to all students

Category Description

Text books Own purchase text books

Travel to other sites Where travel to other sites is required, this will be payable by the student

Library Fees and Fines Where students fail to return loaned items within the required time they willbe responsible for the cost of any Library Fees and Fines applicable

Printing & Photocopying The cost of printing and photocopying undertaken by students to supporttheir individual learning are payable by the student

Graduation ceremonies It is free for the student to attend the ceremony itself. Guest tickets androbe hire / photography are additional costs payable by the student

Course specific costs

Category Description

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Category Description

Professional Body Registration Professional Body qualification is optional and for marketing the fees rangebetween approximately £300 and £500 depending on the professionalbody, the subject and the level of the award.

General principle policy

The University’s general principles policy for additional course fees are set out here

Category Included in the tuition fee Additional cost to student

Field trips (including trips abroadand trips to museums, theatres,workshops etc)

No, if the trip contributes to thecourse as an optional module.

Yes if the trip is optional.

Travel and accommodation costsfor placements

No Travel and accommodation costsfor professional placements withinthe Education and Health &Wellbeing Faculties.

Travel and accommodation costsfor other work placements.

Text books No Own purchase text books.

DBS / Health checks No Yes

Professional Body registration No Yes

Travel to other sites (e.g. travel toswimming pool for lessons)

No Yes

Clothing / Kit Yes, where the clothing / kit isessential for Health & Safetyreasons.

Yes, where the clothing is kept bythe student and not essential forhealth and safety reasons.

Learning materials Essential learning materials(excluding text books) in connectionwith the course.

Additional materials beyond thestandard provision essential for thecourse or where the costs aredetermined by the student’s area ofinterest and the outputs areretained by the student.

Library fees and fines No Yes

Printing and photocopying No Yes

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Senior lecturer, Dr Andrew Jacksonruns the COaST research group at theUniversity and carries out marketresearch work for arts organisations,including the Turner Contemporary artgallery in Margate.

Category Included in the tuition fee Additional cost to student

Social events No, unless the event forms anessential part of the course.

Yes, unless the event forms anessential part of the course.

Graduation ceremonies It is free for the student to attendthe ceremony itself.

Guest tickets and robe hire/photography are additional costspayable by the student.

You will study modules to the value of 120 credits each year. Across the year each module combines 50 hours of lecture andseminars with 150 hours of self-study time which you will use forreading, research and preparation and production ofassessments. Delivery of modules will typically consist of a onehour lecture and a one hour seminar per week for each of the sixmodules being studied each year. On average, you should expectto study for 35 hours per week during term-time.

If you choose to take with marketing with advertising, accountingor business studies these modules will all be in the BusinessSchool. If you take another combination your modules will betaken from other departments you will be taught by staff in thoseareas.

Academic input

The majority of staff have worked as practitioners. As well as teaching, the team is also actively involved inresearch, knowledge exchange and cross-cultural teaching at institutions in other parts of Europe.

You will be assessed by a number of methods including essays, reports, business simulations, presentations,reflective logs, computer-based assessments, examinations, and case studies, both individually and as a group.This mixture is intended to build individual knowledge and skills in the application of theory and best practice torealistic advertising and marketing scenarios. It also provides valuable experience in the importance of effectiveteamwork and leadership in achieving goals.

LEARNING AND TEACHING

ASSESSMENT

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The Business School has accreditation with the Chartered Management Institute (CMI). The Year 2 modules ofMarketing Planning and Communication, Human Resource Management and Project Management are accreditedby the CMI and on successful completion you will be eligible for CMI Level 5 qualifications in Leadership andManagement.

You will have access to our Bloomberg Trading Room. This offers you the chance to gain practical experience oftrade floor activities and financial market analysis. We are one of the few universities in the UK offering direct use ofBloomberg data, information and analytics in a dedicated trading room which provides a simulation of what it is liketo work on a real trading floor in the financial district.

We regularly set projects with industry partners, and students can collaborate with real clients on some projectwork. We also work with industry stakeholders aligned to the continued development of our teaching programme,research and knowledge exchange. Some of these come in as guest lecturers and we also have masterclasses byvisiting professors chosen for their continuing expertise in business and management. These established links havehelped some of our students to secure placements.

A Business School Advisory Board has been established which includes representatives from across the privateand public sector. This encourages employer engagement as the Board engages in discussion about technicalcontent of the curriculum and the development of wider employability skills, the provision of work placementopportunities, guest speakers, live case studies, and workplace visits.

Course UCAS Code

Accounting NN45

Advertising NN56

American Studies TN75

Business Studies NN15

Digital Marketing Communications 0C37

Digital Media GN4M

English Language and Communication QN35

SPECIALIST FACILITIES

INDUSTRY LINKS

AVAILABLE IN COMBINATION WITH

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Course UCAS Code

English Literature NQ53

Film, Radio and Television Studies WN65

Finance NN35

French NR51

Health Studies BN95

Human Resources Management N5N6

Illustration W2N5

International Relations LN2N

Media and Communications NP53

Psychology NC58

Sociology NL53

Sport and Exercise Science CN65

Tourism Studies NN58

UK/EU

Full-time study

APPLY VIA UCAS

Part-time study

APPLY DIRECTLY TO US

International

APPLY NOW

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Full-time study

Apply via UCAS

Apply directly to us (pdf)

Find a representative in your country

Need some help?

UK

For advice on completing your application please contact the Course Enquiry Team:

Email: courses@canterbury.ac.uk

Tel:+44 (0)1227 928000 (0)1227 928000

EU/International

Contact our International Team

FACT FILE

UCAS course code

N500 Marketing

N503 Marketing with Professional Placement (4 years)

N50F Marketing with Foundation Year

UCAS institution code

C10

Length

3 years (or 4 years with Professional Placement) full-time

4 years full-time including a Foundation Year

6 years part-time

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September 2018

Entry requirements

A typical offer would be 88-112 UCAS Tariff points.

This course can also be studied over four years with an additional foundation year (Year 0)

More entry requirement details.

Location

Canterbury

School

Canterbury Christ Church University Business School

Our Staff

COMBINES WELL WITH

Advertising, BSc - 2018/19

Accounting, BSc - 2018/19

Digital Marketing Communications, BA - 2018/19

Finance, BSc - 2018/19

Human Resource Management with Foundation Year, BSc - 2018/19

Human Resource Management with Foundation Year, BSc - 2019/20

Human Resource Management, BSc - 2018/19

Media and Communications, BA - 2018/19

Combined Honours explained

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Marketing (with Professional Placement)

Marketing/Accounting

Marketing/Accounting (with Professional Placement)

Marketing/Advertising

Marketing/Advertising (with Professional Placement)

Marketing/American Studies

Marketing/American Studies (with Professional Placement)

Marketing/Business Studies

Marketing/Business Studies (with Professional Placement)

Marketing/Digital Marketing Communications

Marketing/Digital Marketing Communications (with Professional Placement)

Marketing/Digital Media

Marketing/Digital Media (with Professional Placement)

Marketing/English Language & Communication

Marketing/English Language & Communication (with Professional Placement)

Marketing/English Literature

Marketing/English Literature (with Professional Placement)

Marketing/Film, Radio & Television Studies

Marketing/Film, Radio & Television Studies (with Professional Placement)

Marketing/Finance

Marketing/Finance (with Professional Placement)

Marketing/French

Marketing/French (with Professional Placement)

Marketing/Health Studies

Marketing/Health Studies (with Professional Placement)

Marketing/Human Resource Management

Marketing/Human Resource Management (with Professional Placement)

Marketing/International Relations

Marketing/International Relations (with Professional Placement)

Marketing/Media and Communications

Marketing/Media and Communications (with Professional Placement)

Marketing/PsychologyPrivacy settings

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https://www.canterbury.ac.uk/study-here/courses/undergraduate/marketing-18-19.aspx 21/21

Last edited: 07/08/2018 14:06:00

Marketing/Psychology (with Professional Placement)

Marketing/Sociology

Marketing/Sociology (with Professional Placement)

Marketing/Sport & Exercise Science

Marketing/Sport & Exercise Science (with Professional Placement)

Marketing/Tourism Studies

Marketing/Tourism Studies (with Professional Placement)

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