marketing materials cheat sheet - auburn...
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MarketingMaterialsCheatSheetThislistprovidesabriefdescriptionanduseofallthematerialslistedontheMarketingMaterialsSpreadsheet.Pleaseconsultthislisttodecidewhattypeofmaterialyoumayneedforyourprogramorinitiative.Thislistisnotexhaustiveineithersizeormaterialtype.IfyouhaveanideaforaprojectandthematerialyouwantisnotlistedoryouarenotsurewhatyouwillneedpleasereachouttoJackie([email protected])todiscussthescopeoftheprojectandthepossiblematerialoptions.SamplesofallproductsbelowareavailableinJackie’soffice,SC3137.SIGNAGEMATERIALDESCRIPTIONSPVCSize:anysizeupto4’x8’|Weight:heavy|Cost:Moderate|Shape:anyPVCisawaterproofcompositeplasticmaterialthatisbestformultipleuseindoororoutdoorsignage.Thisisoneofthenicestmaterialsavailabletoprinton.Itcanbecleanedeasilyandwilllastforseveralyearswithoutvisibledamage.Thisproductisidealwhenthecreatedsignwillbeusedmorethan5times.Pleasenotethatthisisaveryheavymaterialsosizeandtransportationshouldbeconsidered.FoamboardSize:anysizeupto4’x8’|Weight:lightweight|Cost:Moderate|Shape:anyFoamboardisalightweightStyrofoammaterialwithapaperlikecoatingthatisbestforindooruseonly.Thismaterialisidealforindoorsignsthatwillbeusedlessthan3times.Becausethisisfoambasedmaterialitisnotassturdyasotherrigidmaterialsitdoesnotstorewell.Thecornerscanbecrushedeasilyandthematerialwillfoldundermoderateweight.UltraboardSize:anysizeupto4’x8’|Weight:moderate|Cost:Expensive|Shape:anyUltraboardisadenseStyrofoammaterialwithacompositeplasticcoatingthatcanbeusedforindooruseorshortoutdooruse.Theedgesofthismaterialexposethefoamcoresoextendedoutdooruseisnotrecommended,especiallyifwindorrainisexpected.Thismaterialisexcellentforsignsthatwillbeviewedataclosedistance.Thismaterialisidealforindoorsignsortemporaryoutdoorsignagethatwillbeusedmorethan5times.
CoroplastSize:anysizeupto4’x8’|Weight:lightweight|Cost:Inexpensive|Shape:anyCoroplastisawaterprooflightweightcorrugatedplasticmaterialthatisbestforoutdoorsignage.Thismaterialisexcellentfordirectionaloryardsignsbecausethefluteseasilyallowstandusage.(Seepicturebelow.)Thismaterialisnotrecommendedforindooruseduetoit’s“striped”appearancecreatedbytheflutesinthematerial,butitisidealforoutdoorsignsthatwillbeusedlessthanthreetimesorsignsthatwillbeproducedinlargequantities.
BannerSize:Upto8’wide,anylength|Weight:light/moderatedependingonsize|Cost:Inexpensive|Shape:squareorrectangleBannerisaheavy-weight,flexiblevinylthathaspropertiessimilartoathickfabric.Thismaterialcanbeusedindoorandoutdoorsignage,andifstoredcorrectly,canbere-usedforseveralyears.Bannercanbemadetoanysizebut“standard”sizesinclude3’x5’or4’x8’.Bannercanbefinishedinavarietyofwaysincluding:grommets-holespunchedinthematerialthatarereinforcedbymetal,bannertape-aplasticstripthatisadheredtothebackofthebannertoreinforcetheedgesandpreventcurling,welding-theedgeofthebannerisfoldedandpressedinahotironwhichfusesthebannermaterialtoitself(anotherwaytoreinforcetheedges),andapolepocket-apocketthatiscreatedbyadheringthebannermaterialtoitself,butleavingenoughspaceforaropeorpoletobeinsertedintothepocketThismaterialisthemostversatileforindoorandoutdoorusage,aswellaslongevity.
PaperProductsTermsBleedvs.NoBleedAllpaperproductswilleitherbeprintedwithorwithoutbleed.Bleedissimplythetermusedwhenthecolororimageontheprintedmaterialextendsallthewaytotheedgeoftheproduct.Iftheartworkisfullbleeditwilladdanextrasteptotheprintingprocessandraisethecost.Seethephotosbelowforanexample.
Mattevs.GlossyAnythingthatisprintedonmattepaperwilllookflat,similartoimagesprintedonyourhomeorofficeprinter.Glossypaperwillgiveanythingprintedonthepage(text,artworkorimage)ashinytexturethatwillreflectlightthatisshinedonit.Thereisnotnecessarilyapreferredfinishingandthechoiceisgenerallylefttothegraphicdesigner.
BLEED NOBLEED