jspm

Rajarshi Shahu School of Business studies Narhe

Subject: BOM

Question________ reflects the perceived benefits and costs to customers.

ALoyalty

BSatisfaction

CValue

DExpectations

AnswerC

QuestionFor each target market, the firm develops a ________. The offering is positioned in the minds of the target buyers as delivering some central benefit(s).

Avalue offering

Bniche offering

Cmarket offering

Dsegment offering

AnswerC

Question________ can be seen as the development, design, and implementation of marketing programs, processes, and activities that recognizes the breadth and interdependencies of their effects.

ANiche marketing

BHolistic marketing

CRelationship marketing

DSupply-chain marketing

AnswerB

Question________ includes all the actual and potential rival offerings and substitutes that a buyer might consider.

ACompetition

BThe product offering

CA value proposition

DThe supply chain

AnswerA

Question________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.

AHolistic

BDemand-based

CDirect

DRelationship

AnswerD

QuestionCompanies who form a ________ collect information on each customer's past transactions, demographics, psychographics, and media and distribution preferences.

Asales network

Bholistic union

Cmarketing network

Dsupply-chain network

AnswerC

QuestionDavid Packard of Hewlett-Packard once said, "Marketing is far too important to leave to ________

Athe advertising boys

Buninformed managers

Cnovices

Dthe marketing department

AnswerD

QuestionDuring market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________.

Atarget markets

Bprimary markets

Ctertiary markets

Ddemographic markets

AnswerA

QuestionIf a marketer decides to use warehouses, transportation companies, banks, and insurance companies to facilitate transactions with potential buyers, the marketer is using what is called a ________.

Aservice channel

Bdistribution channel

Cbrand channel

Drelationship channel

AnswerA

QuestionMarketing is not a department so much as a ________.

Acompany orientation

Bphilosophy

Cfunction

Dbranch of management

AnswerA

QuestionWhich of the following is NOT included in Boden's 7P marketing mix?

APeople

BProcess

CPlanning

DPhysical evidence

AnswerC

QuestionAccording to Robert Lauterborn which of the sellers 4 Ps corresponds to customer cost?

AProduct

BPrice

CPlace

DPromotion

AnswerB

QuestionIn marketing the term traders refers to

AGroup of sellers

BGroup of buyers

CGroup of of buyers & sellers

DPhysical place

AnswerA

QuestionIf performance meets consumer expectations, the consumer is ________.

Adelighted

Bsatisfied

Cdisappointed

Dsurprised

AnswerB

QuestionIn _______ consumer ranks brands and forms purchase intentions

Aalternative evaluation

BPurchase decision

CPost purchase decision

DNeed recognition

AnswerA

Question"Tangiblize the intangible" refers to which P

APeople

BProcess

CProduct

DPhysical Evidence

AnswerD

Question________ can increasingly be conducted electronically, with buyer and seller seeing each other on their computer screens in real time.

APublic relations

BE-commerce

CAdvertising

DPersonal selling

AnswerD

Question_________________is discomfort caused by post purchase conflict

AIntention

BDecision

Calternative evaluation

Dcognitive dissonance

AnswerD

Question.In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying center.

Agatekeepers

Bbuyers

Cinitiators

Dapprovers

AnswerA

Question.----------is created by informing prospective buyers that a product exist

AForm Utility

BPlace Utility

CTime Utility

DInformation Utility

AnswerD

QuestionWith respect to consumer behaviour, one's friends and relatives could be considered a/an:

Aimpersonal influence.

Breference group influence.

Cperceptual influence.

Dinstitutional influences.

AnswerB

Question_____ are things you should do based on the expectations of you from your position within a group.

ADuties

BActions

CRoles

DResponsibilities

AnswerC

Question_____ is never simple, yet understanding it is the essential task of marketing management.

ABrand personality

BConsumption pioneering

CEarly adoption

DConsumer buying behavior

AnswerD

Question______ can be said to be specific requirement of an individual , which , when backed up by purchasing power gets converted into _____

ANeed,Want

BNeed , Demand

CDemand , Desire

DWant , Demand

AnswerD

Question_______ is the process through which a relatively permanent change in behavior results from the consequences of past behavior.

Aaction

Bmotive

Cperception

Dlearning

AnswerD

Question_______ refers to providing the product at a place which is convenient for consumers to access

AConvenience

BService

CPlace

DSales

AnswerC

Question________ activities are the means by which firms attempt to inform, persuade, and remind consumersdirectly or indirectlyabout the brands they sell.

AConsumer behavior

BMarket segmentation

CMarketing research

DMarketing communication

AnswerD

Question________ are basic human requirements, while ________ are the ways in which those requirements are satisfied.

AWants; needs

BDemands; wants

CNeeds; wants

DNeeds; demands

AnswerC

Question________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

AMarketing management

BKnowledge management

COperations management

DStrategic management

AnswerA

Question________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

ATarget marketing

BPsychographic segmentation

CPsychology

DConsumer behavior

AnswerD

Question________ markets are made up of members of the distribution chain.

AConsumer

BBusiness-to-business (industrial)

CChannel

DInstitutional

AnswerA

Question________ refers to the decision-making process by which formal organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

AMarketing channels

BOrganizational buying

CCorporate retailing

DInventory control

AnswerB

Question________ reflects a customer's judgment of a product's performance in relation to his or her expectations.

ABrand image

BSatisfaction

CValue

DPerception

AnswerB

Question_________ effects what people buy, how they buy and when they buy.

AHeritage

BSub culture

CCulture

DOccasion

AnswerC

Question_________ function is not a function of physical supply of marketing.

ATransportation

BChannel Distribution

CAdvertisement

DStorage & Warehousing

AnswerC

Question_________ orientation determines future needs and has a strategy in place to meet those needs for the long term relationship.

AMarketing

BSales

CProduction

DResearch

AnswerA

Question__________ described the role of the marketing manager as a "mixer of ingredients"; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried

AJames Culliton

BNeil Borden

CKotler

DArmstrong

AnswerA

Question__________ donating a percentage of revenue to a specific cause.

ACorporate social marketing

BCause marketing

CCause-related marketing

DCorporate philanthropy

AnswerC

Question__________ involves supporting behavior change campaigns.

ACorporate social marketing

BCause marketing

CCause-related marketing

DCorporate philanthropy

AnswerA

Question__________ is the single factor that best indicates social class.

ATime

BMoney

COccupation

DFashion

AnswerC

Question__________ refers to the information a consumer has stored in their memory about a product or service.

ACognitive dissonance

BProduct knowledge

CProduct research

DMarketing research

AnswerB

Question__________ social issues through efforts such as sponsorships, licensing agreements and advertising.

ACorporate social marketing

BCause marketing

CCause-related marketing

DCorporate philanthropy

AnswerB

Question___________ are the groups that individuals look to when forming attitudes and opinions.

AReference groups

BTeenage groups

CReligious groups

DAdult groups

AnswerA

Question___________ develop on the basis of wealth, skills and power.

AEconomical classes

BPurchasing communities

CCompetitors

DSocial classes

AnswerD

Question___________ is want for specific products backed by an ability to pay

ADemand

BSupply

CNeed

DMarket

AnswerA

Question____________ buy finished goods & services from the producer market & sell them to Other market.

AIntermediaries

BResource markets

CMeta markets

DMega markets

AnswerA

Question____________ is individuals and households who buy goods and services for personal consumption

AThe target market

BA market segment

CThe consumer market

DThe ethnographic market

AnswerC

Question____________ is reflected through behavior, activities, interest, opinions.

Abelief

Bmotive

Cdesire

Dlifestyle

AnswerD

Question____________ is the definition of reference groups.

AGroups that an individual looks to when forming attitudes and opinions

BGroups of people who have been referred to by someone they know

CGroups of office colleagues

DChat groups on the internet

AnswerA

Question____________ is the satisfaction, value, or usefulness a user receives from a good or a service.

ACost

BUtility

CPrice

DBenefit

AnswerB

Question____________ products are those that have an independent physical existence.

AService

BTangible

CInformation

DFuturistic

AnswerB

Question_____________ are the consistent patterns people follow in their lives.

ALifestyles

BMotives

COpinions

DAttitudes

AnswerA

Question_____________ involves managing demand, which in turns involves managing customer relationship.

ADirect Marketing

BMarketing Management

CProduction Management

DProduct Management

AnswerB

Question_____________ is key to marketing, without a / an _____________, there is no need to market.

AProduct, exchange

BExchange, product

CExchange, exchange

DProduct, Product

AnswerC

Question_____________ is the process of selecting, organizing and interpreting information inputs to produce meaning.

Aaction

Bmotive

Cperception

Dlearning

AnswerC

Question______________ activities are focused on converting prospects to actual paying customers

AMarketing

BSales

CProduction

DResearch

AnswerB

Question______________ implies face-to-face interaction between individuals.

ATransaction marketing

BEmarketing

CInteraction marketing

DPromotional marketing

AnswerC

Question______________ is a measure of how products and services supplied by a company meet or surpass customer expectation

AMarket size

BMarket structure

CCustomer Satisfaction

DCustomer inertia

AnswerC

Question______________ is defined as the idea that a companys marketing decisions should consider consumers wants, the company requirements, consumers long-run interest, and societys long-run interests.

ASocietal marketing

BInternal marketing

CGreen marketing

DMacro marketing

AnswerA

Question______________ is the bundle of costs customers expect to incur in evaluating, obtaining , using, and disposing of the given marketing officering.

ACost Structure

BPrice

CCost

DTotal customer cost

AnswerD

Question______________ refers to the set of values, ideas, and attitudes that are accepted by a homogenous group of people and transmitted to the next generation.

AHeritage

BCulture

CSub culture

DPatriotism

AnswerB

Question_______________ is an internal energizing force that orients a person's activities toward satisfying a need or achieving a goal.

Aaction

Bmotive

Cperception

Dlearning

AnswerB

Question________________ emphasize(s) that profitable marketing begins with the discovery and understanding of consumer needs and then develops a marketing mix to satisfy these needs.

AThe marketing concept

BThe strategic plan

CThe product influences

DThe price influences

AnswerA

Question________________ is one of the most basic influences on an individuals wants and behavior of a consumer.

ABrand

BCulture

CProduct

DPrice

AnswerB

Question________________ is the perceived monetary value of the bundle or economic, functional, and psychological benefits customers expect from a given market offering.

ATotal customer value

BPrice

CCost

DTotal customer cost

AnswerA

Question_________________ is the major objective of marketing.

AProfit

BSales

CConsumer satisfaction

DReputation

AnswerC

Question_________________ is the most common type or consumer decision making process and the way consumers purchase most packaged goods.

ALimited decision making

BExtended decision making

CRoutine decision making

DAlternative search

AnswerC

Question_________________ refers to the buying behavior of final consumers.

AConsumer buyer behavior

BTarget market buying

CMarket segment buying

DBusiness buying behavior

AnswerA

Question__________________ is more than just repeat purchase behavior. It also includes a preference for a particular brand and a positive emotional response to the brand.

AAttitude

BIndividualism

CPurchase behavior

DBrand loyalty

AnswerD

Question__________________aims to build long-term mutually satisfying relations with key parties, which ultimately results in marketing network between the company and its supporting stakeholders.

AHolistic Marketing

BRelationship Marketing

CSocietal Marketing

DIntegrated Marketing

AnswerB

Question______________is a person who saws the seed in customers mind to buy the product

ADecider

BBuyer

CInitiator

DUser

AnswerC

Question______________is need directed towards specific products.

ADemand

BWant

CValue

DNeed

AnswerB

Question___________people are involved in the purchase of involvement products

AFew

BSome

CMore

DModerate

AnswerC

Question_________does not constitute an organizational customer

ASatish

BMRF

CRedcross

DBanks

AnswerA

Question______is not a organizational product

ASoap

BFax machine

CCopier

DTypewriter

AnswerA

Question The same teacher may teach differently on two different days, two different topics talks about which P ?

APromotion

BPhysical Evidence

CPrice

DPeople

AnswerD

Question We guarantee every product we sell appeal tomotive.

ACurosity

BVariety

CQuality

DComfort

AnswerC

QuestionA social process involving the activities necessary to enable individuals and organizations to obtain what they need and want through exchanges with others is a definition of:

Adistribution.

Bmarketing.

Cbarter.

Dcountertrade.

AnswerB

QuestionA ________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ________

Asalesperson, customer

Bfund raiser, contributor

Cmarketer, prospect

Dpolitician, beggar

AnswerC

QuestionA ________________ is a group of people with shared value systems based on

common life experiences and situations.

Aculture

Bsubculture

Clifestyle composite

Dsocial class

AnswerB

QuestionA a marketing strategy wherein a product/service/brand/company is marketed in association with a problem that is prevailing in customers setting, is known as:

AInternal marketing

Bcause-related marketing

Cproblem focussed marketing

Dproblematic marketing

AnswerB

QuestionA change in an individual's behavior prompted by information and experience refers to which one of the following concept?

ALearning

BRole selection

CPerception

DMotivation

AnswerA

QuestionA cluster of complimentary products & services that are closely related in the minds of consumers but are spread across a set of diverse industries is called

AMetamarket

BMarketplace

CMarketsapce

DRetail Market

AnswerA

QuestionA consumer is :

Aa customer

Bend-user of the goods

Calcoholist

Dtired customer

AnswerB

QuestionA consumer's expectations are most likely NOT to be satisfied in which of the following situations?

AA specialized item a customer wants is out of stock and the sales clerk offers to order it.

BAn economy-class passenger is seated in business class because of lack of seats.

CA student waits in line one minute at a bank branch on the first day of the month.

DA woman attends her first self-help group meeting of an organization she knows little about.

AnswerA

QuestionA consumer's need is escalated to a motive under which of the following conditions?

ACrisis

BThe need is aroused to a sufficient level of intensity

CPressure

DSeeking satisfaction

AnswerB

Marks1

UnitAB

QuestionA customer can have any colour he likes for his car so long as it's black --- Henry Ford ,

statement applicable to

AProduct Concept

BProduction Concept

CSelling Concept

DMarketing Concept

AnswerB

QuestionA customer wants a car whose operating cost, not its initial price, is low. Such a need can be called a _______ need.

Astated

Breal

Cunstated

Ddelight

AnswerB

QuestionA fundamental part of the distribution function is to get the product:

ATo the right place at the right time

BLaunched into new markets

CTo intermediaries

DTo market to avoid channel conflict

AnswerA

QuestionA gap between a persons actual and desired state on some physical or psychological dimension is a(n):

Aunsatisfied need.

Bunsatisfied want.

Cmarket inefficiency.

Dunsatisfied demand function.

AnswerA

QuestionA group of relevant brands that a prospective consumer is favorably familiar with when they are thinking about making a purchase, is known as:

Amarket place

Bsuper set

Cevoked set

Dsub set

AnswerC

QuestionA Habeeb's salon at F.C. Rd offers a very satisfactory service in haircut while the customers complain regarding service at the M.G. Rd branch of the same group. Which service problem can this be attributed to?

AInseperability

BPerishability

CHeterogeneity

DRandomness of service quality

AnswerC

QuestionA marketing manager for a new line of detergent decides to mail free samples to consumers. The logic for using this approach is best explained by:

Athe need to reduce dissonance.

Bconsumer attitudes.

Creinforcement.

Dthe typical consumer's adoption process.

AnswerD

QuestionA marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.

Aproduction

Bsales

Cmarketing

Dsocietal marketing

AnswerD

QuestionA need can only be communicated to a customer by way of the-

AEmail

BIn person

Coffering

Dexchange

AnswerC

QuestionA person can obtain a product in one of four ways. Which of these ways is most appropriate when the person trades with another person?

ASelf-producing

BUsing force

CBegging

DExchanging

AnswerD

QuestionA person remember inputs that support beliefs, forgets those that don't. This is known as :

Aselective retention

Bselective distortion

Cselective learning

Dselective exposure

AnswerA

QuestionA person who purchases goods or services, but not necessarily the end consumer is known as

ABuyer

BConsumer

CIntermediary markets

DUser

AnswerA

QuestionA person's attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should ________ try to fit its products into existing attitudes rather than attempt to change attitudes.

Aseldom

Busually

Conce in a while

Dnever

AnswerB

QuestionA series of utility adding activities carried out by a firm are known as the :

APerceived value

BValue chain

CDistribution channel

DSupply chain

AnswerB

QuestionA social definition of marketing says ________.

Aeffective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers

Ba company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products

Cmarketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others

Dmarketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer

AnswerC

QuestionA stage where person becomes more receptive to information about a product

AVisiting store

BHeightened Attention

CReading Material

DPhoning Friends

AnswerB

QuestionA teenage girl continually nags her mother to buy her a pair of high-heeled shoes that feel very uncomfortable to walk in, but are worn by all of her friends. This is an example of:

Aphysiological needs.

Bpersonal needs.

Csafety needs.

Dsocial needs.

AnswerD

QuestionA test in which people are shown a list of brands and asked which they remember is called:

ARecall test

BRecognition

Cbrand memory test

DUnderstanding TEST

AnswerA

QuestionA Titan watch has one year warranty. In some showrooms they have provided an extended warranty of three years. Which type of customer need is the company trying to satisfy?

AReal Need

BStated need

CUnstated Need

DDelight Need

AnswerD

QuestionA transaction does not involves ________.

Asingle party

Beach party has something that might be of value to the other party

Ceach party is capable of communication and delivery

Deach party is free to accept or reject the exchange offer

AnswerA

QuestionA transaction involves ________.

Aat least one party

Beach party has something that might not be of value to the other party

Ceach party is capable of communication and delivery but not free to accept or reject the exchange offer

Dat least two parties

AnswerD

QuestionA value based philosophy is a key component of :

ASelling philosophy

BBarter

CMarketing Philosophy

DProduct Philosophy

AnswerC

QuestionA(n) ________ need is one that the consumer is reluctant or unwilling to explicitly verbalize.

Asecondary

Bunstated

Cdelight

Dsecret

AnswerD

QuestionAccording to ___________ theory, Consumers are not only give preference to the product capability (functional aspects) but also cues like size, color and design of the product.

AHerzberg

BSigmund Freud

CAbraham Maslow

DPeter Druck

AnswerB

QuestionAccording to Maslows Hierarchy of Needs, the highest orders of needs are called as

Aself-actualization needs

Bsocial needs

Csafety needs

Dphysiological needs

AnswerA

QuestionAccording to Theodore Levitt, who drew a perceptive contrast between the selling and marketing concepts, ________ is preoccupied with the need to convert products into cash.

Amarketing

Bselling

Cdirect marketing

Dholistic marketing

AnswerB

QuestionAdditional 3 Ps of marketing mix are

APeople, Process, Physical evidence

BProduct, Price, Promotion

CPeople, Process, Promotion

DPhysical evidence, Process, Place

AnswerA

QuestionAdoption refers to the decision of consuming units to purchase new products and services ______________.

Aregularly

Boccasionally

Cseldom

Don holidays

AnswerA

QuestionAdvertising, Sales Promotion, Public Relation, Personal selling are important elements of _______.

AMarketing Mix

BCommunication Mix

CProduct Mix

DLine Mix

AnswerB

QuestionAffinity marketing is focused on the desires of consumers that belong to ___________ groups.

ASocial

BReference

CFamily

DNationality

AnswerB

QuestionAge lifecycle, Occupation, Economic Situation comprise of ________________factor

ASocial

BCultural

CPhysiological

DPersonal

AnswerD

Marks1

UnitAB

QuestionAggressive promotion, strong publicity, heavy price discounts, high power personal selling all these factors are associated with ___________

AExchange Concept

BSales Concept

CProduct Concept

DProduction Concept

AnswerB

QuestionAll of the following are among the primary differences between a business market and a consumer market EXCEPT:

Apurchase decisions to satisfy needs.

Bmarket structure and demand.

Cthe nature of the buying unit.

Dthe types of decisions and the decision process involved.

AnswerA

QuestionAll of the following would be among the major industries that make up the business market EXCEPT ________.

Aagriculture, forestry, and fisheries

Bthe Internet

Cconstruction

Dbanking, finance, and insurance

AnswerB

QuestionAn equilibrium is a situation in which the actual quantity demanded is equal to the actual quantity supplied.

Aa) True.

Bb) False.

Cc) Partially true.

Dd) Partially false.

AnswerA

QuestionAn open group of individuals who have similar social rank is known as:

ASocial Class

BClub

CInterest Group

DCircle

AnswerA

QuestionAnil comes to conclusion that Maruti is the car for his family This statement is ----stage of consumer buying

ANeed recognition

BDevelopment of decision

CEvaluation of alternative

Ddecision

AnswerD

QuestionAnything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

AIdea.

BDemand.

CProduct.

DService.

AnswerC

QuestionAs a major steel manufacturer, Laxmi Steel focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. Laxmi Steel has a ________.

Aselling orientation

Bproduction orientation

Cproduct orientation

Dmarketing orientation

AnswerB

QuestionAt the heart of any marketing program is the __________,the firms offering to the market

Aservice offer

Bproduct

Csales support team

Dpackaging

AnswerB

QuestionAutomobile companies, new & used car dealers, auto magazines, spare parts dealers, service shops, auto sites together are part of

AAutomobile Metamarket

BMarketspace

CNon profit Market

DGovernment Market

AnswerA

QuestionBasic needs such as food, clothing, and safety refer to:

ASocial needs

BPhysical needs

CPhysical wants

DIndividual needs

AnswerB

QuestionBecause business purchases are usually more complex than consumer purchases, business buyers tend to ________.

Abe influenced by the attitudes of others

Buse a more formalized buying process

Cact independently

Drely on intuition

AnswerB

QuestionBiogenic needs are

ASelf esteem status

BSecurity, Protection

CHunger, Thirst

DSense of belonging, Love

AnswerC

QuestionBrands that meet consumers initial buying criteria are called the ________.

Atotal set

Bawareness set

Cconsideration set

D choice set

AnswerC

QuestionBread and milk are which kind of products?

ASpecialty Products

BConvenience products

CShopping products

DUnsought products

AnswerB

QuestionBusiness markets have several characteristics that contrast sharply with those of consumer markets. All of the following would be among those characteristics EXCEPT ________.

Afewer, larger buyers

Bclose supplier-customer relationship

Cprofessional purchasing

Dinverted demand

AnswerD

QuestionBuyers level of _________________ determines why he/she is motivated to seek information about a certain products and brands but virtually ignores others

ASignificance

BInvolvement

CCommitment

DDedication

AnswerB

QuestionBuying biscuits falls under one of the following buying behavior________

Adissonance reducing

BVariety seeking

CHabitual

Dcomplex

AnswerC

QuestionBuying decision process involves :

A3 steps

B5 steps

C7 steps

Donly 1 step

AnswerB

QuestionBuying roles are

AInfluencer, Buyer, Seller, Consumer, User, Gatekeeper

BInfluencer, Buyer, Gatekeeper, Decider,Customer, Initiator

CInfluencer, Buyer, Gatekeeper, Decider, User, Approver

DInfluencer, Buyer, Gatekeeper, Decider, User, Approver,organisation.

AnswerC

QuestionBuying tea falls under one of the following buying behavior

ADissonance reducing

BVariety seeking

CHabitual

DComplex

AnswerC

QuestionBy studying and understanding consumers, organizations can establish and maintain a competitive advantage in the:

AStock market

Bacademic universe

Cmarketplace

Dmedical industry

AnswerC

QuestionCar rental firms, hair dressers, and management consultants provide ________.

AGoods

BExperiences

CServices

DEvents

AnswerC

QuestionCause related marketing can reflect adoption of ------------------

AMass customisation

BSocial Marketing

CCustomer orientation

DSales Orientation

AnswerB

QuestionChanging/twisting current received information, inconsistent with beliefs, refers to:

Aselective retention

Bselective distortion

Cselective learning

Dselective exposure

AnswerB

QuestionCognitive dissonance is high when-

APurchase is expensive

BPurchase is made in frequently

CConsumers face social risk

DProduct is low involvement

AnswerD

QuestionCognitive dissonance occurs in which stage of the buyer decision process model?

ANeed Recognition

BBrand identification

CEvaluation of alternatives

DPost-Purchase behaviour

AnswerD

QuestionCompanies address needs by putting forth a ________, a set of benefits that they offer to customers to satisfy their needs.

Abrand

Bvalue proposition

Cdeal

Ddemand

AnswerB

QuestionCompanies derive market value from ________, such as brands, customer base, employees, distributor and supplier relations, and intellectual capital.

Avariable assets

Bfactories

Cintangible assets

Dtangible assets

AnswerC

QuestionCompanies omit to ask the vital question, "What business are we in?"

ACustomer

BMarketing Myopia

CCustomer Loyalty

DSelling

AnswerB

QuestionCompanies see ________ as an opportunity to enhance their corporate reputation, raise brand awareness, increase customer loyalty, build sales, and increase press coverage.

Acause-related marketing

Bbrand marketing

Cequity marketing

Ddirect marketing

AnswerA

QuestionCompanies that practice ________ are implementing a total market orientation and are likely to be the most successful.

Areactive market orientation

Bproactive marketing orientation

Cboth reactive and proactive marketing orientation

Dinvent and market

AnswerC

QuestionCompanies that sell products or services in the same market place, vying for the same customer as one another are known as:

ACartel

BCompetitors

CCooperatives

DSuppliers

AnswerB

QuestionConsider the real estate industry. The ________ for this industry includes construction companies, financing institutions, paint manufacturers, interior decorators, furniture manufacturers, and plumbing industries.

Amarketspace

Blatent market

Cgeographic market

Dmetamarket

AnswerD

QuestionConstantly being on the lookout for novel ways to solve familiar problems or address familiar needs in engaging in __________________________.

Aadoption

Buse innovativeness

Cconsumer culture

Dattitude behavior

AnswerB

QuestionConsumer exhibit ________type of behaviour when the customer are not very brand conscious and often switch to the brand.

AExtensive problem solving buying behaviour

BRoutinized buying behaviour

CVariety seeking behaviour

DImpulse buying Behaviour

AnswerC

QuestionConsumer purchases are influenced strongly by cultural, social, personal, and ________

Apsychographic characteristics

Bpsychological characteristics

Cpsychometric characteristics

Dsupply and demand characteristics

AnswerB

QuestionConsumers looking for post-purchase reinforcement are experiencing:

Adissonance.

Banxiety.

Cinterest.

Dtrial.

AnswerA

QuestionCounterfeiter, cloner, adapter, imitators are the strategies of_____ while dealing with the competition in the marketplace ?

AMarket-Nicher

BMarket- Challenger

CMarket-Follower

DMarket-Nicher

AnswerC

QuestionCustomer Delight is when

ACustomers expectations are fulfilled

BCustomers gets product

CCustomers gets more than expected

DCustomers expectations are not fullfilled

AnswerC

QuestionCustomer is king

AMarketing approach

BSelling approach

CRelationship approach

DEconomic approach

AnswerA

QuestionCustomer loyalty depends on how customers perceive ___________ of the product

Aprice

Bquality

Coffering

Dvalue

AnswerD

QuestionCustomer loyalty is a commitment to re-buy or _________ a preferred product or service.

Arepatronize

Breuse

Crecycle

Drecollect

AnswerA

QuestionCustomer service activities are

AIdentifiable, but relatively intangible

BUnrelated to the success of goods and services

CUnidentifiable, but relatively tangible

DUnimportant to customers

AnswerA

QuestionCustomer value triad includes quality, service &_________

APerformance

BPrice

CRetail outlet

DSatisfaction

AnswerB

QuestionCustomers exhibit greater price sensitivity in their search for ________.

Athe right product

Bthe right service

Cthe right store

Dvalue

AnswerD

QuestionCustomers with a long record of purchases from a preferred provider caused by their psychological and emotional bond with a particular product are called as _______________

ALoyal Customer

BSatisfied Customer

CDissatisfied customer

DAll of the above

AnswerA

QuestionDemand can be classified as-

ANegative demand, Declining demand, Existing demand, Overfull demand

BIrregular demand, Declining demand, Existing demand, Overfull demand

CNegative demand, Declining demand, Existing demand, Unwholesome demand

DNegative demand, Declining demand, Latent demand, Overfull demand

AnswerD

QuestionDemand for transmission gera is

ADomestic buying behaviout

BIndustrial buying behavior

CRegional buying behavior

DLocal buying behavior

AnswerB

QuestionDMU is__________

AData measuring unit

BDecision monitoring unit

CDecision making unit

DDecision mapping unit

AnswerC

QuestionDoest not help organizational buyer to reduce risk

AExperience with supplier

BVendor image

CTelevision advertisement

DSupplier standing in industry

AnswerC

QuestionExperiential Information source suggests________ the product.

ABuying

BSelling

CHandling

DIgnoring

AnswerC

QuestionExtended decision making: delayed purchase::Routine decision making:

ASlow purchase

BRepurchase

CNo purchase

DFast purchase

AnswerB

QuestionExternal sources do not involve-

APersonal source like family

BNon personal source like advertisements

CThird party reports

DRetrieving information from memory

AnswerD

QuestionFactors affecting Consumer Behavior are Cultural Factors,________ and Personal Factors

ALegal Factors

BSocial Factors

CPolitical Factors

DEnvironmental Factors

AnswerB

QuestionFamily is one of the ________ factors that influence consumer behavior.

Acultural

Bbusiness

Cpsychological

Dpersonal

AnswerC

QuestionFind the missing step in Buyer Decision Process.

Need Recognition------Information Search-------Evaluation of Alternatives-------Purchase Decision-------????????

AAfter sales service

BPost purchase behavior

CMarket research

DCustomer feedback

AnswerB

QuestionFollowing is the advantage of customer loyalty

AIncrease in brand awareness

BIncrease in the frequency of purchase

CIncrease in the marketing spend

DIncrease in price per customer

AnswerB

QuestionFor __________ to exist, both ability & willingness to buy are necessary.

ANeed

BWants

CDemand

DValue

AnswerC

QuestionFor some brand loyal customers what does wearing Levis 501 jeans provide that other jeans cannot?

ANeed fulfillment

BNeed recognition

CWant recognition

DWant satisfaction

AnswerD

QuestionFour components of ______________ orientation are relationship marketing, integrated marketing, internal marketing & socially responsibility marketing.

AProduct

BSelling

CMarketing

DHolistic Marketing

AnswerD

QuestionFriendliness, Adaptability, Authoritarianism are examples of :

AInternal traits

BInvolvement

CBehaviour

DAction

AnswerA

QuestionGenerally _______ the risk higher the involvement.

Alower

Bhigher

Cinsignificant

Dtrivial

AnswerB

QuestionGenerally, the consumer's purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. Which of the following is one of these factors?

Acognitive dissonance

Balternative evaluation

Cattitude of others

Dnew product adoption

AnswerC

QuestionGood marketing is no accident, but a result of careful planning and ________.

Aexecution

Bselling

Cstrategies

Dtactics

AnswerA

QuestionHandling customer complaints is part of which P out of 7 Ps?

APhysical Evidence

BPromotion

CProcess

DPeople

AnswerC

QuestionHenry Ford : Mass Production ::Mccarthy:

ASelling Concept

BMarketing Myopia

C4Ps of Marketing

DConsumerism

AnswerC

QuestionHenry Ford: Mass production:: LeDoux:

ASelling Concept

BMarketing Myopia

CPreservation

DConsumerism

AnswerC

QuestionHenry Ford's famous quote "Doesn't matter what color car you want, as long as it is black." refers to

AProduct Orientation

BMarketing Orientation

CProduction orientation

DSales orientation

AnswerC

QuestionHolistic marketing incorporates ________ and understanding broader concerns and the ethical, environmental, legal, and social context of marketing activities and programs.

Asafe product design

Bcultural marketing

Csocial responsibility marketing

Dcross-functional teams

AnswerC

QuestionHolistic marketing incorporates ________, ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management.

Aprofit objectives

Bshare of customer

Cinternal marketing

Dthe marketing mix

AnswerC

QuestionHow do consumers respond to various marketing efforts the company might use? What is a starting point of a buyers behavior?

ABelief

BSubculture

CPost purchase feeling

DStimulus-response Model

AnswerD

QuestionHow the consumer processes information to arrive at brand choices occurs during

which stage of the buyer decision process?

Aneed recognition

Binformation search

Cevaluation of alternatives

Dpurchase decision

AnswerC

QuestionIdentify the concept that emerged in the mid-1950s as a customer-centered, sense-and-respond philosophy.

Athe product concept

Bthe production concept

Cthe selling concept

Dthe marketing concept

AnswerD

QuestionIdentify the statement which is not related to high involvement level of purchase

AExpenditure is very high

BType of buy is routine purchase

CRisk involved is high

DTime taken is high

AnswerB

QuestionIdentify the statement which is not related to problem recognition stage

AWhich may take place over a period of time

BWhich may occur as a result of routine depeletion

Cwhich include decision about choice criteria

DWhich is initiated by emotional or psychological need

AnswerC

QuestionIf a company is guilty of marketing myopia, then it is:

Ain danger of having dangerous cost overruns because it is trying to please too many diverse customer groups.

Bso taken with its products that it focuses only on existing wants and loses sight of underlying

Cguilty of prejudice towards certain customer groups.

Dfalling into the trap of copying rather than inventing products.

AnswerB

QuestionIf a consumer uses Google to find comparative reports on new automobiles in preparation for deciding on whether to purchase one or not, the consumer is using which of the following information sources for assistance?

APersonal

BPublic

CCommercial

DExperiential

AnswerC

QuestionIf a female consumer hates smoking and is willing to pay an extra tax just to help eliminate smoking in her city, she is exhibiting ________ with respect to her views toward smoking.

Anegative demand

Bnon-existent demand

Clatent demand

Ddeclining demand

AnswerA

QuestionIf actual performance exceeds the expected performance of the product, Then customer is ___________________

ASatisfied

BDissatisfied

CDelighted

DNeutral

AnswerC

QuestionIf Target consumers are uninterested in the product, the product is said to have :

ASurplus demand

BOverfull demand

CExisting demand

DZero Demand

AnswerD

QuestionIf the automobile industry sends advertising communications and personal sales messages to prospective buyers in a simple marketing system, it expects ________ in return if the exchange process is really working.

Agoods

Bservices

Cmoney

Dinformation

AnswerD

QuestionIf your company were to make light bulbs to be used in photocopiers, It would most likely be selling to a ________________ market.

AConsumer

Bbusiness

Cgovernment

Dservice

AnswerB

QuestionImportance and intensity of interest in a product in a particular buying situation is known as:

ACommitment

BDedication

CInvolvement

DSignificance

AnswerC

QuestionIn ________ consumers may share a strong need that cannot be satisfied by an existing product.

Anegative demand

Blatent demand

Cdeclining demand

Dirregular demand

AnswerB

QuestionIn ________more customers would like to buy the product than can be satisfied.

Alatent demand

Birregular demand

Coverfull demand

Dnegative demand

AnswerC

QuestionIn business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the companys reputation for reliability and quality.

Abrand image

Bdistribution

Cprice

Dpromotion

AnswerC

QuestionIn business to business marketing emphasis is more on____

ATrade channel

BPersonal selling

COnline marketing

DAdvertising

AnswerB

QuestionIn organizational buying, product- specific buying factors leading to joint decision making usually include ...........................

ATechnology orientation

BLow time pressure for purchases

CRoutine products

DLow perceived risk

AnswerA

QuestionIn response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.

Aexperience

Bcustomer value

Ccustomer delight

Dtotal service solution

AnswerA

QuestionIn response to threats from such companies as Amazon, Yahoo, eBay and dozens of others, established manufacturers and retailers became brick-and-click oriented by adding online services to their existing offerings. This process became known as ________.

Ae-commerce

Bdisintermediation

Ce-collaboration

Dreintermediation

AnswerD

QuestionIn the ___________ era , output increases to meet demand

AProduction

BSales

CMarketing

DBarter

AnswerA

QuestionIn the context of consumer behaviour, Lifecycle stage is a ______ factor.

APersonal

BSocial

CCultural

DPsychological

AnswerA

QuestionIn the context of consumer behaviour, Perception is a________ factor.

APersonal

BSocial

CCultural

DPsychological

AnswerD

QuestionIn the context of consumer behaviour, the difference between the desired state and the actual condition relates to _____ stage.

AInformation search

BPurchase

CPost purchase feeling

DNeed recognition

AnswerD

QuestionIn the course of converting to a marketing orientation, a company faces three hurdles________.

Aorganized resistance, slow learning, and fast forgetting

Bmanagement, customer reaction, competitive response

Cdecreased profits, increased R&D, additional distribution

Dforecasted demand, increased sales expense, increased inventory costs

AnswerA

QuestionIn the model of buyer behavior, which of the following is not a major type of force or event in the buyer's environment?

Aeconomic

Bcultural

Ctechnological

Dchannels

AnswerD

QuestionIn the purchasing decision process, the ________ are those who request that something be purchased. They may be users or others in the organization.

Ausers

Binitiators

Cinfluencers

Ddeciders

AnswerB

QuestionIn the terminology of marketing mix, place refers to

AGeographical area

BMarket

CCompany

DDistribution Channels

AnswerD

QuestionIn Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ________.

Aexperience

Bservice

Cevent

Dorganization

AnswerA

QuestionIn which Era, sense and respond was the company orientation towards the market place?

ASelling concept

BHolistic Concept

CProduction Concept

DMarketing Concept

AnswerD

QuestionIn which of the following dimensions of holistic marketing might we find an emphasis on communications, products and services, and channels?

AInternal marketing

BIntegrated marketing

CSocially responsible marketing

DRelationship marketing

AnswerB

QuestionIn which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness?

Acommunications

Bpurchase

Cusage

Ddisposition

AnswerA

QuestionIn which type of marketing does a company partner with a charity or 'cause' by which the 'cause' benefits financially from the sale of specific products?

AWorld Class Marketing

BCorporate social marketing

CCause-related marketing

DSystems Marketing

AnswerC

QuestionIndividual or group of individuals who offer donations or money in lieu of religious services offered to them by religious organisation like temple, church and mosque.This is a ______________

Areligious process

Brelation

Ctransction

Dcharity

AnswerC

QuestionIndustrial products are

Apurchased for personal consumption.

Bfrequently purchased for both their functional aspects and their psychological rewards.

Ctraditionally classified according to their characteristics and intended uses.

Dnot purchased by non-business organisations.

AnswerD

QuestionIndustry boundaries are blurring at an incredible rate as companies are recognizing that new opportunities lie at the intersection of two or more industries this is called ________.

Aindustry convergence

Bheightened competition

Ccustomization

Dglobalization

AnswerA

QuestionInterest:Gather information:: Decision:

AConsumer know the product

BAdoption or rejection

CBuy product to experiment

DRethink the decision

AnswerB

QuestionInternet sites created for the purpose of shopping online are known as:

AMeta Market

BMarket Place

CMarket Space

DPhysical market

AnswerC

QuestionJaggu buys spares for use in the servicing of motorcycles in his garage. Jaggu is involved in ________.

Aconsumer buying behavior

Bmarketing

Cretail buying

Dbusiness buying

AnswerD

QuestionJerry Welsh, of American Express announced a donation of $1 for every new card issued and $0.01 for every transaction to restoration of the Statue of Liberty. This novel strategy is known as

Asocial marketing

Benvironmental marketing

Ccause-related marketing

Dbenefit marketing

AnswerC

QuestionJulia is worried about the rising pollution levels in her city. She doesn't mind paying extra for goods and services that use sustainable processes to help control pollution. This is an example of ________ for pollution.

Adeclining demand

Bnonexistent demand

Clatent demand

Dnegative demand

AnswerD

QuestionKenilworth Inc. is shifting from its rented four-room office to a standalone office building owned by the company itself. This can be classified as a ________.

Amodified rebuy

Bstraight rebuy

Cnew rebuy

Dnew task

AnswerD

QuestionKey Components of Marketing concept

AProduct concept, Production concept, Selling Concept and Societal Concept

BProduct, Price, Place and Promotion

CCustomer Orientation, Integrated effort and Goal Achievement

DSuppliers, Customers, Competitors and Intermediaries

AnswerC

QuestionLatent demand is said to exist when

AConsumers dislike a product

BConsumers are unaware of a product

CConsumers have a strong need which cant be satisfied by existing product

DMore consumers would like to buy a product that can be satisflied.

AnswerC

QuestionMajor Promotional elements includes Advertising, Sales Promotion, Direct Marketing, Personal selling & _________

AOutdoor Advertising

BElectronic Outdoor Advertising

CPublic Relations

DDiscounts

AnswerC

QuestionManagers of ________ businesses concentrate on achieving high manufacturing efficiency, low costs, and mass distribution.

Aselling-oriented

Bproduct-oriented

Cproduction-oriented

Dmarketing-oriented

AnswerC

QuestionMany brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.

Abetter prices

Bgreater value

Cwell-established brand names

Done-on-one communications

AnswerC

QuestionMany countries have ________ industries to create greater competition and growth opportunities.

Aopen-market

Bderegulated

Cregulated

Dcontrolled

AnswerB

QuestionMarket refers to :

AA group of sellers

BA group of buyers

CA Group of buyers & sellers

DPhysical place

AnswerC

QuestionMarket where demand for goods is greater than supply

ASellers market

BBuyers market

CRetail market

DWholesale market

AnswerA

QuestionMarketers argue for a ________ in which all functions work together to respond to, serve, and satisfy the customer

Across-functional team orientation

Bcollaboration model

Ccustomer orientation

Dmanagement-driven organization

AnswerC

QuestionMarketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc., follows the ________ concept in doing business.

Aproduction

Bproduct

Cselling

Dmarketing

AnswerD

QuestionMarketers often use the term ________ to cover various groupings of customers

Apeople

Bdemographic segment

Csocial class position

Dmarket

AnswerD

QuestionMarketing activities are often designed to influence _______________ and lead to profitable exchanges.

AConsumer decision making

BSales strategies

CAdvertising strategies

DExport strategies

AnswerA

QuestionMarketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing activities and how both could be improved

Acontrol

Banalysis

Cmeasurement

Dfeedback

AnswerA

QuestionMarketing involves identifying, creating, ___________, delivering value to the customer.

AAdvertising

BAttracting

CCommunicating

DConserving

AnswerC

QuestionMarketing is

AOnly a function of management

BFunction of management as well as a business philosophy

CIt is only a business philosophy

DSelling goods and services

AnswerB

QuestionMarketing is ___________

ASelling more

BManaging customer relationships profitably

CFrequently Advertising

DMaking & distributing products

AnswerB

QuestionMarketing is a concept which can create __________ for products & services in market.

ADemand

BSupply

CConsumer

DCompetitors

AnswerA

QuestionMarketing is both an "art" and a "science." This suggests that the formulated side of marketing and the ________ side need to work in harmony.

Acreative

Bexecution

Cmanagement

Dselling

AnswerA

QuestionMarketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.

AMaking, Arranging, Maintaining and Selling

BCreating, Communicating, Delivering, and Exchanging

CCreating, Advertising, Selling, and Transferring

DPerforming, Displaying, Offering, and Exchanging

AnswerB

QuestionMarketing is managing profitable _____________.

ABusiness

BImage

CProducts

DCustomer Relationships

AnswerD

QuestionMarketing managers should adapt the marketing mix to ___________________ and constantly monitor value changes and differences in both domestic and global markets.

ASales strategies

BMarketing concepts

CCultural values

DBrand images

AnswerB

QuestionMarketing Mix for services has:

A4 Ps

B3 Ps

C6 Ps

D7 Ps

AnswerD

QuestionMarketing Myopia is

ALong term view of marketing

BShort term marketing

CShort sighted view of marketing

DBroad minded view of marketing

AnswerC

QuestionMarketing myopia means ______ sightedness.

AShort

BLong

Cmedium

Dbroad

AnswerA

QuestionMarketing strategies are often designed to influence _______________ and lead to profitable exchanges.

AConsumer decision making

BSales strategies

CAdvertising strategies

DExport strategies

AnswerA

QuestionMarketplace is_____________ and Marketspace is ________________

Avirtual, real

Bnon-existent, physical

Cphysical, digital

Dcluster of products, group of metamediaries

AnswerC

QuestionMarkets classified on the basis of Geographical area is-

ANational, Spot, Regional, International

BSpot, Terminal, Central, Regional

CNational, International, Regional, Local

DSpot, National, International, Regional

AnswerC

QuestionMarkets classified on the basis of volume per transaction of business are:

AConventional, Modern

BAgent, C&F

CRetail, Wholesale

DCFAs, Stockist

AnswerC

QuestionMaslow's theory is that ________ are arranged in a hierarchy from the most pressing at the bottom to the least pressing at the top.

Astimuli

Bperceptions

Cdecisions

Dhuman needs

AnswerD

QuestionMass customization has been enhanced and made to work more effectively because of:

APricing strategies that penetrate

Bthe realization customers want consistency and duplication in their products

Csports marketing models and their effect on manufacturing

Dcomputer controlled factory equipment and the Internet

AnswerD

QuestionMatch the pair

Group A Group B

1. Product I. Customer Convenience

2. Price II. Customer Solution

3. Place III. Communication

4.Promotion IV. Customer Cost

A1-IV,2-III,3-I,4-II

B1-II,2-IV,3-I,4-III

C1-I,2-III,3-IV,4-II

D1-II,2-IV,3-III,4-I

AnswerB

QuestionMcCarthy: Four Ps::William Mindak :

ASelling Concept

BMarketing Myopia

CPublic Relations

DConsumerism

AnswerC

QuestionMeasuring customer satisfaction is essential because

AHighly satisfied customer is not the one which stays loyal longer

BBuys more

CCost more to serve

DTalk favourable about company

AnswerC

QuestionMembership group is a type of _______ group.

APrimary

BSecondary

CDissociative

DReference

AnswerD

QuestionMerchandising,Pricing, Propaganda, Physical Distribution and Termination are terms associated with _______

ASelling Functions

BBuying Functions

CMarketing Functions

DProduction function

AnswerC

QuestionModern Marketing concept emphasizes--------orientation

ASales

BProduct

CCustomer

DEnterprise

AnswerC

QuestionMohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

Ametamarket

Bvertical integration

Chorizontal integration

Dbetamarket

AnswerA

QuestionMost large companies research _____ buying decisions to find out what they buy, where they buy, how and how much they buy, when they buy, and why they buy.

Amarket

Bpermanent

Cconsumer

Dsocial

AnswerC

QuestionNon Profit and Governmental Market is a type of _____Market.

AInstitutional Market

BGlobal market

CBusiness market

DConsumer Market

AnswerA

QuestionOf key interest to marketers are the major informational sources to which the consumer will turn and the relative importance of each. Which of the following would be considered to be an experiential information source?

AUsing the product itself.

BUsing the product itself a.

CAcquaintances.

DWeb sites.

AnswerA

QuestionOf the four competing philosophies, the Furniture Industry is an example of what kind of orientation:

ASales Orientation

BSocietal Marketing Orientation

CMarketing Orientation

DProduction Orientation

AnswerA

QuestionOnce you have decided you need a new car,you may search web,talk to friends and gather information this stage in buyer decision Porcess is refereed as____________

ANeed recognition

BInformation search

Calternative evaluation

DPurchase decision

AnswerB

QuestionOne of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

Ato make products easily visible and available

Bto promote sales of products

Cto differentiate their products from those of competitors

Dto do marketing surveys

AnswerC

QuestionOne traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________.

Aproduct, positioning, place, and price

Bproduct, production, price, and place

Cpromotion, place, positioning, and price

Dproduct, price, promotion, and place

AnswerD

QuestionOnline Shopping is a classic example of __________

AMarketplace

BMarket space

CMetamarket

Dplace

AnswerB

QuestionOnly when you own the product, you get the ______ utility.

APlace

BForm

CPossession

DTime

AnswerC

QuestionOpinion leaders are sometimes referred to as ________

Athe middle class

Bthe upper class

Cbuzz marketers

Dthe influentials

AnswerD

QuestionP&G through its NGO partner CRY, executes a project focused on enabling the childs right to education: Padhega India to Bhadega India. This is an example of __ type of marketing.

AProduct

BConcept

CCause-related marketing

DRetail

AnswerC

QuestionPhenemenon of select inputs to be exposed to our awareness is known as:

Aselective retention

Bselective distortion

Cselective learning

Dselective exposure

AnswerD

QuestionPhysical stores where the customers shop for products are also known as:

AMeta Market

BMarket Place

CMarket Space

DCustomer market

AnswerB

QuestionProblem awareness :unfulfilled desire:: stimulus:

AAlternatives

BCue or drive

Cweighing features

Dpicking where to buy

AnswerB

QuestionProblem recognition is part of:

AThe marketing mix.

BPersonal influence.

CThe decision process.

DSegmentation

AnswerC

QuestionProduct concept approach to marketing is also known as ____________.

ATechnology push model

BQuality Push Model

CQuality Model

DTechno quality model

AnswerA

QuestionProduct oriented marketing is ________ concept of marketing.

ANew

BOld

CFuture

DRecent

AnswerB

QuestionProfit through Customer Satisfaction Is aimed in . Concept

AMarketing

BProduction

CHolistic

DSelling

AnswerA

QuestionPurchase of Mercedes may be a status consideration. This is-

AEconomic criteria

BSocial criteria

CTechnical criteria

DPersonal criteria

AnswerB

QuestionQuality, features, style, options, brand name, packaging, guarantees and warranties, and service are related to which element of the marketing mix?

APlace

BPrice

CProduct

DPromotion

AnswerC

QuestionRamesh trains his company's sales force to go after the consumer. He repeatedly asks his team to bear in mind the essential fact that it is the sales team's responsibility to rouse the consumer's interest and make him feel that he needs the product. A true salesman is one who can convert an indifferent consumer walking into the store into a new customer. Ramesh believes in the ________ concept.

Aproduct

Bproduction

Cselling

Dmarketing

AnswerC

QuestionRising promotion costs and shrinking profit margins are the result of

Aglobalisation

Bprivatisation

Cderegulation

Dheightened competition

AnswerD

QuestionSales of woollen clothing usually increase during the winter season and decline thereafter. This is an example of ________ demand.

Airregular

Bdeclining

Clatent

Dnegative

AnswerA

QuestionSatisfied customers are likely to engage in generating __________ for a product.

AIntelligence

Bcuriosity

Cword-of-mouth

Dinertia

AnswerC

QuestionSelection of a car is ------- involvement product decision

ALow

BHigh

CNo

DModerate

AnswerB

QuestionServices are_______

ATangible

BPhysical

CIntangile

DIncapable

AnswerC

QuestionSeveral scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________understanding and meeting customers expressed needs.

Areactive market orientation

Bproactive marketing orientation

Ctotal market orientation

Dimpulsive market orientation

AnswerA

QuestionSmall sellers concentrate their marketing efforts on reaching ________.

Aapprovers

Binitiators

Ckey buying influencers

Dusers

AnswerC

QuestionSoft Drinks, Salt, air tickets, shoes, cosmetics are majorly sold in

ABusiness Markets

BConsumer Markets

CIndustrial Markets

DGovernment Markets

AnswerB

QuestionSteps in consumer buyer behavior are

APurchase, information search, Problem recognition, Evaluation and Post purchase evaluation

BProblem recognition, information search, evaluation of alternatives, Purchase decision, Post purchase evaluation

CPurchase, Problem recognition, Complaining, getting a replacement

DEvaluation of alternatives, Purchase, Problem recognition, Information search, Post purchase evaluation

AnswerB

QuestionSuccessful marketing requires that companies fully connect with their customers. Adopting a ________ marketing orientation means understanding consumersgaining a 360-degree view of both their daily lives and the changes that occur during their lifetimes.

Aholistic

Bcustomer

Csegmented

Dfocused

AnswerA

QuestionThat business markets have more buyers involved in the purchase decision is evidence of which of the following characteristic differences between business and consumer markets?

Amarket structure and demand

Bthe nature of the buying unit

Ctypes of decisions made

Dtype of decision process itself

AnswerB

QuestionThe "shopping product" consumer classification would include such products as:

ALife insurance, burial plots, new products

Bsoft drinks, bread, milk

Cautomobiles, homes, vacations

Dexpensive jewelry, gourmet dinners, limited production automobiles

AnswerC

QuestionThe ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organizations products.

Aproduction

Bselling

Cmarketing

Dproduct

AnswerB

QuestionThe ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Aproduct

Bmarketing

Cproduction

Dselling

AnswerA

QuestionThe ________ consists of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

Abusiness market

Bconsumer market

Ce-commerce market

Dglobal market

AnswerA

QuestionThe ________ holds that the organizations task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumers and the societys well-being.

Acustomer-centered business

Bfocused business model

Csocietal marketing concept

Dethically responsible marketing manager

AnswerC

QuestionThe ________ includes the immediate actors involved in producing, distributing, and promoting the offering. The main actors are the company, suppliers, distributors, dealers, and the target customers.

Aoperations environment

Bmanagement environment

Cstrategic environment

Dtask environment

AnswerD

QuestionThe ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias.

Aproduction concept

Bselling concept

Cmarketing concept

Dproduct concept

AnswerB

QuestionThe ________ process consists of analyzing marketing opportunities; selecting target markets; designing marketing strategies; developing marketing programs; and managing the marketing effort.

Amarketing planning

Bstrategic planning

Cmarket research

Dopportunity analysis

AnswerA

QuestionThe ________ promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing.

AAge of Globalization

BAge of Deregulation

CIndustrial Age

DInformation Age

AnswerD

QuestionThe ________ refers to the various links that are involved in moving a product from its manufacturer into the hands of its buyer.

Adistribution chain

Bnetwork chain

Csupply chain

Dpromotion network

AnswerA

QuestionThe _______________ era integrates consumer research and analysis into all efforts

AProduction

BSales

CProduct

DMarketing

AnswerD

QuestionThe __________________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others.

Afacilitator

Breferent actor

Copinion leader

Dsocial role player

AnswerC

QuestionThe 4 Ps of Marketing Mix for goods are:

AProduct, prize, present, and promotion

BPromotion, people, process, physical evidence

Cplace, price, promotion & product

Dproduct, price, people & promotion

AnswerC

QuestionThe ability of a company to deal with customers one at a time has become practical as a result of advances in ________, computers, the Internet, and database marketing software.

Aimproved communication flow

Binformation technology

Cjust-in-time manufacturing

Dfactory customization

AnswerD

QuestionThe balance between Company profits, Customer wants and Society's interests is achieved in the

ARelationship Marketing Orientation

BMarketing Orientation

CSocietal Marketing Orientation

DSales orientation

AnswerC

QuestionThe business marketer normally deals with _____________ than the consumer marketer does.

Afar greater but smaller buyers

Bfar greater and larger buyers

Cfar fewer but far larger buyers

Dfar fewer and smaller buyers

AnswerC

QuestionThe buyer decision process consists of five stages. Which of the following is NOT one of these stages?

AEvaluation of Alternatives

BInformation search

CVariety-seeking buying behavior

DPost purchase behavior

AnswerC

QuestionThe buying process can be triggered by a(n) __________ when one of the persons normal needshunger, thirst, rises to a level high enough to become a drive.

Aawareness

Bexternal stimuli

Cinternal stimuli

Dexperiential motivation

AnswerC

QuestionThe buying process starts when the buyer recognizes a _________.

AProduct

Ban advertisement for the product

Ca salesperson from a previous visit

Dproblem or need

AnswerD

QuestionThe buying process starts with ________, in which the buyer recognizes a problem or need.

Aneed recognition

Binformation search

Cevaluation of alternatives

Dseparation of needs and wants

AnswerA

QuestionThe characteristics of customers is part of the:

Amarket audit

Bdemographics.

Cmarketing mix.

Dtarget market.

AnswerB

QuestionThe concept of Markeing Myopia was conceived by..

AMax weber

BTheodere Levitt

CKelvin Lane Keller

DPhilip Kotler

AnswerB

QuestionThe consumers estimate of the products overall capacity to satisfy his or her needs is called:

AProduct Cost

BProduct Value

CProduct need

DProduct Satisfaction

AnswerB

QuestionThe controllable variables a company puts together to satisfy a target group is called the ____________________.

AMarketing audit

BMarketing mix

CBusiness Plan

DMarketing plan

AnswerB

QuestionThe customer perceived value for the product directly impacts the product's __________ .

Adistribution chain

Bprice

Ctaxation

Dsize

AnswerB

QuestionThe decision making unit of a buying organisation is.....................

AGatekeepers

BManagement

CThe Purchasing department

DThe buying centre

AnswerD

QuestionThe demand for business goods is ultimately derived from the demand for ________.

Araw materials

Bconsumer goods

Celectronics

Dbusiness solutions

AnswerB

QuestionThe desire to drink a Coke instead of orange juice is an example of a(n):

Anecessity.

Bneed.

Cwant.

Drequirement.

AnswerC

QuestionThe difference between short term consumer wants and long term consumer welfare is achieved in

ASocietal Marketing Orientation

BMarketing Orientation

CRelationship Marketing Orientation

DSales orientation

AnswerA

QuestionThe first stage in the Buying Process is

AInformation Serach

BEvaluation of Alternatives

CPurchase Decision

DNeed/Problem Recognition

AnswerD

QuestionThe five-stage model of the consumer buying process includes all of the following stages EXCEPT ________.

Aproblem recognition

Binformation search

Csocial interaction

Dpurchase decision

AnswerC

QuestionThe four Ps represent the sellers view of the marketing tools available for influencing buyers. From a buyers point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. The four Cs are ________

Acustomer focus, cost, convenience, and communication

Bcustomer solution, customer cost, convenience, and communication

Cconvenience, control, competition, and cost

Dcompetition, cost, convenience, and communication

AnswerB

QuestionThe four Ps translated into the four Cs are ________.

Acustomer focus, cost, convenience, and communication

Bcustomer solution, customer cost, convenience, and communication

Cconvenience, control, competition, and cost

Dcompetition, cost, convenience, and communication

AnswerB

QuestionThe habits and patterns of consumers in the acquisition and usage of goods and services are known as:

APersonal habits

BSocial habits

CGood Habits

DBuying Behaviour

AnswerD

QuestionThe incentive and premium received on product and services in order to boost short term sale is called as___________.

Aadvertising

Bpublic relation

Csales Promotion

Ddirect Marketing

AnswerC

QuestionThe increase in worth of a product or service as a result of a particular activity - in the context of marketing, the activity might be packaging.

AQuality

BValue Addition

CCreativity

DInnovation

AnswerB

QuestionThe main objective of Marketing as opposed to selling is

AProfit

BCustomer Value

CTargets

DGrowth

AnswerB

QuestionThe market is in a state of ________ demand if; a major part of the market dislikes the product and may even pay a price to avoid it.

APositive

BSpiralling

CNegative

DStagnant

AnswerC

QuestionThe marketing concept holds that ________.

Aa firm should find the right products for its customers, and not the right customers for its products

Bcustomers who are coaxed into buying a product will most likely buy it again

Ca new product will not be successful unless it is priced, distributed, and sold properly

Da better product will by itself lead people to buy it without much effort from the sellers

AnswerA

QuestionThe marketing concept holds that customers will remain loyal if:

Aa company offers numerous 'specials'.

Bthe company produces a product with enough features to satisfy everybody.

Cthe customers' needs are met at a price that represents value for money.

Dthe company's marketing activities are persuasive enough

AnswerC

QuestionThe mental act, condition or habit of placing trust or confidence in another shows which of the following options?

AMotive

BBelief

CBehavior

DAttitude

AnswerB

QuestionThe most important characteristic of marketing as a business function is its focus on:

Ainter-functional responsibilities.

Bcustomer needs.

Cbarter exchange requirements.

Dproduction efficiencies.

AnswerB

QuestionThe most Unique Element of 4Ps is :

APrice

BPlace

Cproduct

DPromotion

AnswerA

QuestionThe only revenue producing element in the marketing mix is.

AProduct.

BPrice.

CPlace.

DPromotion.

AnswerB

QuestionThe process that creates changes in behaviour is called:

Aselective adaptation.

Blearning.

Cinvolvement manipulation.

Dattitude adjustment.

AnswerB

QuestionThe Promotional campaign Malaysia Truly Asia tries to attract tourists to visit Malaysia. This type of promotion/advertising is known as

AEvent Marketing

BPerson Marketing

CIdea Marketing

DPlace Marketing

AnswerD

QuestionThe provision of goods or services which fulfill the customer's expectations in terms of quality and service, in relation to price paid is likely to result in:

ACognitive dissonance

BCustomer Satisfaction

CCustomer Confusion

DCustomer Agony

AnswerB

QuestionThe purchase decision and consumption process always occur in the context of _____.

Aothers

Ba specific situation

Cmarketing communications

Dan extended decision-making process

AnswerB

QuestionThe purchasing department buys office supplies on a routine basis from a pre-approved list of suppliers. This type of purchase is classified as a ________.

Astraight rebuy

Bmodified rebuy

Cnew task

Dsecondary purchase

AnswerA

QuestionThe quote "I do not consider a sale complete until goods are worn out and the customer still satisfied. We will thank anyone to return goods that are not perfectly satisfactory...Above all things we wish to avoid having a dissatisfied customer." refers to:

AProduct Orientation

BMarketing Orientation

CProduction orientation

DSales orientation

AnswerB

QuestionThe relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase

Abrand personality

Brecognition

Cservice quality

Dperceived performance

AnswerD

QuestionThe scope of marketing comprises of-

AGoods, Services, Consumer Behavior, Celebrity Persons

BServices, Experiences, Events, Persons

COrganization, Perception, Information, Ideas

DPersons,Places, Perception, Properties

AnswerB

QuestionThe set of marketing tools a firm uses to pursue its marketing objectives is known as:

AExchange

BTransaction

CMarketing Mix

DValue

AnswerC

QuestionThe situation in which consumers receive information has an impact on their behavior and is referred to as the _____ .

ACommunications

BPurchase

CUsage

DDisposition

AnswerA

QuestionThe Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.

Aidea

Bservice

Cluxury item

Devent

AnswerD

The store front, the uniforms employees wear, signboards are elements of

AStore

BRetail outlet

CPhysical evidence

DPlace

AnswerC

QuestionThe sum of the perceived tangible & intangible benefits per costs to customers is called:

APrice

BSatisfaction

CValue

DCost

AnswerC

QuestionThe task of business is to deliver ______________ at a profit

AProducts

BCustomer Value

CProducts and Services

DCustomer Needs

AnswerB

QuestionThe telephone operator working in an organization which is in the process of buying goods from suppliers acts as-

AInitiators

BBuyers

CGatekeepers

DDeciders

AnswerC

QuestionThe term industry refers to :

AA group of sellers / firms

BA group of buyers

CA Group of buyers & sellers

DPhysical place

AnswerA

QuestionThe term 'marketing mix' describes:

Aa composite analysis of all environmental factors inside and outside the firm.

Ba series of business decisions that aid in selling a product.

Cthe relationship between a firm's marketing strengths and its business weaknesses.

Da blending of strategic elements to satisfy specific target markets.

AnswerD

QuestionThe term marketing refers to:

Anew product concepts and improvements.

Badvertising and promotion activities.

Ca philosophy that stresses customer value and satisfaction.

Dplanning sales campaigns

AnswerC

QuestionThe typical buying center has a minimum of ________ members.

A23

B34

C45

D56

AnswerD

QuestionThe utilization of marketing approaches by hospitals, theaters, universities and nonprofit organizations:

Ahas not changed compared to practices in the past.

Bhas increased substantially in the recent past.

Cis outside the domain of marketing per se.

Dis only appropriate in for-profit situations.

AnswerB

QuestionThe want satisfying power of a product is called its-------

AUtility

BDemand

CSupply

DNeed

AnswerA

QuestionThe website selling tickets for Sachin's 200th match crashed. Which of the following demand states applies to this situation?

Anonexistent demand

Blatent demand

Coverfull demand

Dunwholesome demand

AnswerC

QuestionThere is a high chance of Customer loyalty from a_______ customer.

AFirst time

BDelighted

CFemale

DWealthy

AnswerB

QuestionThose who buy goods and services for resale, as inputs to production of other goods or services, or for use in the day-to-day operations of the organization are:

Aintermediaries.

Butilitarian consumers.

Corganizational customers.

DConsumer.

AnswerC

QuestionThose who buy goods and services for their own personal use or the use of others in their immediate household are:

ACustomer

Borganizational customers.

Cintermediaries.

Dultimate consumers.

AnswerD

QuestionThree elements of extended marketing mix are

AQuality, service & price

BPeople, Processes & Physical Evidence

CPackaging, Public Relations & Personal Selling

DPeople, Politics & Power

AnswerB

QuestionTo create and capture value, sellers need to understand business organizations needs, resources, policies, and ________.

Abuying procedures

Bdemands

Cprotocols

Dstrategies

AnswerA

QuestionTo satisfy a want or need of a customer ________ can be offered to a market.

AManagement Strategy

BDemand

CBetter Vision

DProduct

AnswerD

QuestionTo understand a consumer's behavior, we must know about the _____.

Acompany

Bsituation

Cstimulus object

Db, and c

AnswerD

QuestionTodays successful companies at all levels have one thing in common. The common theme can best be described as one where the companies are:

Aoriented around public service.

Bstrongly customer focused and heavily committed to marketing.

Cmoving toward globalization and socialization.

Dmore interested in governmental regulation and control than ever before.

AnswerB

QuestionToilet soap is----------involvement product

AHigh

BNo

CLow

DModerate

AnswerC

QuestionTools Inc. buys hammers, bolts and other hardware items and sells them to hardware shops at a price that includes a profit. Tools Inc. would be a part of what kind of market?

AReseller market

BProducer market

CInstitutional market

DTarget market

AnswerA

QuestionToy advertisements are aimed at young children:

Abecause they are the real decision makers.

Bin the hope that they will influence their parents.

Cbecause they have a great deal of purchasing power.

Dbecause TV ads aimed at children in India are subsidized by the government.

AnswerB

QuestionTransactional Marketing Concept can also be called as

ASoc