marketing medicare - grp 10 ( edited)

8/7/2019 Marketing Medicare - Grp 10 ( edited)

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Group 6

Somesh Popade Roll No.138

Sarika Ramnani Roll No. 141

Hiral Jani Roll No. 163

Prashant Shetty Roll No. 164

Basic health care is a right and not aprivilege


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Executive Summary

Assessment of Current Social Marketing Situation

Identification of Opportunities and Threats

Objectives of Social Products

Proposed Social Marketing Strategies

Action Programs

Budgeting

Controls


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In spite of significant investments, the healthcareinfrastructure still remains inaccessible for Rural masses

Increase accountability from all the Stakeholders,namely:

Healthcare providers

Citizens

H

ealth Suppliers Government

To achieve a value-based, affordable, sustainablehealthcare system in India


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Our Proposed vision for Indias healthcare system

Consistent, Evidence- Based, high value care Wellness & Prevention

Innovation, Safety & Quality


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Growing at a rapid pace and is expected to become aUS$280 billion industry by 2020.

Rising income levels and a growing elderly populationare all factors that are driving this growth.

Changing demographics, disease profiles and the shiftfrom chronic to lifestyle diseases in the country has ledto increased spending on healthcare delivery


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Majority of the country suffers from a poor standard ofhealthcare infrastructure.

Nearly one million Indians die every year due toinadequate healthcare facilities and 700 million peoplehave no access to specialist care and 80% of specialistslive in urban areas.

40% of the primary health centers in India areunderstaffed


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New Delhi Jan 07

A mother comforts herson, said to be dying ofcholeraShe fell shortof money for buyingthe medicines.


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More than half a millionchildren have died in thestate of Madhya Pradesh

alone due tomalnourishment andlack of health services


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Some spectacular successes achieved in the country inrespect of the Medicare Services:

Small Pox stands eradicated & Plague no longer aproblem.

Morbidity & Mortality on account of Malaria & Cholerahave reduced significantly.

Infant Mortality Rate Downward Trend


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Cholera is still around and appears as an epidemic.

AIDS

Tuberculosis

Ineffective medicines for Malaria

Dying Government hospitals & virtual non existence of rural

health centers.

All the 4 Metros are reeling under heavy pollution


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Growing population

Increasing affordability

Comparative cheaper treatment costs as opposed to thewest and medical tourism

Increased health insurance penetration,

Increased patient awareness,

Out-of-the-box unconventional thinking by thehealthcare players for better operations


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To increase the availability & accessibility ofbasic healthcare to the rural masses at a

reasonable fee structure.

To create mass awareness to prevent

ailments


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Short Run Target (Improve the quality of medical aid) Governmental efforts to strengthen the physical

facilities at sub-centers, public health centers & centralhealth centers.

Develop a mechanism to make the rural health servicesresponsive to the needs of rural masses.

Organize camps to implement family welfare schemes

Equipment as the per the standard lists should beavailable, vacant posts to be filled & rural medical

personnel should be forced to stay in villages


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Inculcating Mass Awareness

Personal Promotion

Advertisement & Publicity

Service Promotion


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The personnel offering their services in the thrust areasshould be suitably rewarded.

Additional incentives for personnel camping in rural areas in

emergency situations to generate a sense ofinvolvement.

Motivating the personnel with handsome salaries, job

promotions to generate efficiency.

Team spirit results in positive word-of-mouthcommunication


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Important role played by doctors & specially the foodnutritians.

Doctors advocating in favor of food regulations &nutritians creating an awareness of a balanced diet.

AIDS - Mass awareness to regulate the sexual behaviorof the masses.

Emphasis on value-addition process from the verybeginning of education.


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Most of the government hospitals are found in adepleted condition.

Exchequer not in a position to lend adequate financial

support . Ultimate sufferers are the poorer sections of the society

Thus the need of the hour is to..

Adopt a rationalize fee structure !!


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Charge high from the affluent to charge low for thepoor.

Fee Strategy:

HIG Cost + Surplus to make up the losses from

the NIG

MIG Cost +L

osses from theL

IG LIG - Subsidized

NIG - Free


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Universal Immunization

Reduces infant mortalityrate.

Requires aggressivemarketing

Awareness in Rural areas.

Develop vaccines against

TB, Leprosy, Cholera &Typhoid.


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AIDS

Country with the singlelargest number of HIV

infected cases Co-operation required

from hospitals,healthcare centers &

VSOs. Inculcate Mass

Awareness

Eradicate the problemfrom the root


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Malaria

No effective medicinesto counter.

Tribal areas are mostvulnerable

(P. Falciparum Malaria)

Incomplete treatmentto patients resulting inrelapse.

Emphasis oninsecticide spraying


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One million heroinaddicts are registered inIndia, and unofficiallythere are as many as

five million. Timely treatment to the

patients.

Behavioral dimensionplays an incrementalrole

Inculcate awareness


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Turning to Naturopathy can be very useful & even costeffective specially to serve the poor masses.

Promote Yoga (our previous heritage) which has beenadopted by the Westerners but ignored by us Indians.

Adoption of developed devices to predict abnormalitiesin a child at an early stage of pregnancy.

Spread mass awareness regarding significant

developments ( BombayHospital Institute of MedicalSciences)

Change in the Pricing/Fee Policy.


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Distribution of medicare services play a pivotal role.

The medical personnel need to have fair blend of 2

important properties, namely:

Professional soundness

In-depth Knowledge of Psychology

Minimize gap between the fund providing agency andfund receiving agency Bureaucracy a Barrier

Service promotion schemes for almost all categories of

personnel to seek the best possible cooperation.

Motivational plans to generate efficacy.


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Governance is here to stay! And it will take nothingless than the active citizenship of Indians from all walksof life to implement it. Enlisting advocates for rights in

particular and social justice in general, from among theeducated, professional and business classes and fromamong India's increasingly influential global diasporawill be particularly critical.

Today, 21st century NGOs adopt best practice in

governance as a part of their strategy. To us governanceencompasses the non-negotiable values ofaccountability, transparency and partnership. Wefollow this approach with each individual or group thatwe partner including vendors and third party suppliers.


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With development partners Selection criteria based on long-term strategy and values Selection norms and process designed for transparency

Multi-layered, participative, documented and audited grantsanctioning system Data-driven, participative planning, monitoring and evaluation Exhaustive financial and impact parameters - process and outcome Internal and external audits - financial and programmatic Financial risk management - training and funding support

Financial and capacity building inputs for organisation buildingincluding leadership building, democratic functioning, performancemeasurement and internal transparency

Proactive transparency to reference communities Walk the talk


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With employees and board

Mission-centric performance planning, evaluation and

reward systems Conflict of interest and ethics policies

Democratic, participative, transparent decision-making

Formal and informal feedback mechanisms and forums

Documentation and independent audit Consistent adherence to, and investments in, building

mission and values led ethos and culture


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Our organisation is governed by a leadership structure made up oftwo bodies, a Board of Trustees, and the Management Committeeheaded by the CEO

In principle, members of the Board serve in their individual capacity,and not as representatives of any organisation or institution

The key role of the management committee is to provide direction andleadership to the organisation, evolve and implement strategy

create relevant organisational policy and efficiently run operations.


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Our organisation is governed by a leadership structure made up oftwo bodies, a Board of Trustees, and the Management Committeeheaded by the CEO

In principle, members of the Board serve in their individual capacity,and not as representatives of any organisation or institution

The key role of the management committee is to provide direction andleadership to the organisation, evolve and implement strategy

create relevant organisational policy and efficiently run operations.


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Chief

ExecutiveRegional Heads Functional Heads

Director

Southern Region

Director

Development Support

Director

Northern &

Eastern Region

Director

Resource Mobilisation

DirectorWestern Region

DirectorStratergic Planning, Finance,

Information Technology

Director

Human Resources &

Administration


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The problems facing

the system are large -butnot intractable ifbusiness, government,and civil society worktogether to solve them.

Together we can..we will!


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marketing medicare - grp 10 ( edited)

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