Marketing MessengerYour connection to the Department of Marketing at UNCW’s Cameron School of Business Fall 2019

In This IssueOutstanding Marketing Students/E.M. West Award 2

Top 10 Marketing Students Fall 2019 3

Sales Director’s Corner 4

New Faculty Spotlight: Dr. Matthew Lastner 5

New UNCW Chapter Association 6

PSE Award/Alumni Mixer: Save the Date 7

Other Information 8

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A Message from Dr. Lisa ScribnerMarketing Department Chair

Wow! I am blown away by all the excitement going on here at UNCW in the Marketing Department! You’ll hear about many of these endeavors in this Fall edition of our Marketing Messenger.

We have another new faculty member to introduce to you – Dr. Matt Lastner from LSU. He is teaching sales classes for us and will be coaching our first student sales team for the National Collegiate Sales Competition next spring. Our PSE students competed at a very high level at the National Competition and this summer was chosen as the Outstanding Community Service Event of the Year awarded by the Professional Fraternity Association! Their “Cookin’ For Kiddos” event held at Winter Park involved feeding children in need after Hurricane Florence. I’m so proud of our students for the wonderful way in which they gave of themselves and cared for our community. Congratulations to PSE students and their amazing faculty advisor, Dr. Mark Pelletier!

The Center for Sales Excellence & Customer Delight is brimming with activities: internal sales competitions sponsored by our sponsor companies Spring 2019 (nCino) and Fall 2019 (Rite-Hite), Sales Forums in the Spring 2019 (“Sales Enablement Software”) and in the Fall 2019 (“On-Boarding Best Practices & Trends”). We are delighted to be working with our sponsoring companies and creating opportunities for additional sponsors.

For our Marketing Strategy students, we have added a new student club, the American Marketing Association (AMA). Dr. Rika Spencer and Dr. Katee Zhang are co-advisors and are actively building the leadership team and members. Dr. Brian Kinard is actively recruiting students for the Prague Consultancy Project over Spring Break. Dr. James Hunt will be taking a group of students to Valencia, Spain this summer to study Marketing. We have a new Honors Group in Marketing in which our honors students meet weekly with each other and their faculty supervisors: Dr. Howe, Dr. Pelletier, Dr. Spencer and myself. Dr. Barnes is actively organizing speakers for Business Week, so if you’re interested, please contact him. Also, we are thrilled to “Welcome Back” Dr. Thom Porter after serving as Associate Dean for five years!

Please continue to explore these and other stories in the rest of the edition of the Marketing Messenger. We love to hear from our alums, so please join the LinkedIn page and let us know what’s going on with you.

Happy Fall!

Dr. Lisa Scribner

Outstanding Marketing StudentsThe marketing department would like to congratulate our Outstanding Graduates for Spring 2019, Chase Crain

for Professional Selling and Nicole Amato for Marketing Strategy. Congratulations on your hard work and achievements!

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Chase Crain Professional Selling

Nicole AmatoMarketing Strategy

E.M. West AwardEva James

Congratulations to Eva James, Marketing Stragety, for being awarded the E.M. West Award for being the TOP businees student in the CSB!

Top 10 StudentsFall 2019

1. Kendall Bender MKT - Marketing Strategy + EBD2. Caleb Mabe MKT - Professional Selling3. Frauke Schiefner MKT - Professional Selling + MLD4. Anna Reimer MKT - Marketing Strategy5. Jenna Woodward MKT - Marketing Strategy6. Kira Ulrich MKT - Professional Selling + MLD7. William J. Adams MKT - Marketing Strategy8. Alaina Fink MKT - Marketing Strategy9. Caroline Fuchs MKT - Marketing Strategy + BAN10. Summer Jacobs MKT - Marketing Strategy + FIN

We would like to recognize the top 10 students in the marketing concentration for Fall 2019! Congratulations on all of your hard work!

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Why Marketing?

What does it mean to be one of the top Marketing students to you?

“I feel very grateful to be at the top of my class. It took a lot of work to get to this point but I am grateful for all of my friends and support I have had getting to this point. Specifically I am grateful for my fellow PSE members who have helped to motivate and push me.

I chose marketing because I am interested in becoming an entrepreneur. I feel that marketing and sales are two of the most crucial activities of a business. Because of that, I chose to focus my efforts into marketing and professional sales. Looking back, I feel that I have chosen precisely the right degree.

My advice for other marketing students would be to go the extra mile. I firmly believe that you get out of school whatever you put into it. You can be the student that goes to class and leaves as soon as class is over. You will get your degree and you will probably do alright. On the contrary, you can stay a little later to make connections with professors and speakers, make deep connections with fellow students who push you, and get involved with groups of people who also want to succeed. I believe if you do the latter, your experience will be much more impactful.”

-Caleb Mabe

Top Students’ Comments

There is a lot to report since my last update regarding our Sales Center. The Marketing Department has added three new sponsors since last March: RITE-HITE, PAYCHEX and GARTNER. Our PSE students did incredibly well at the PSE National Sales Contest in April (Silver Chapter Award and several individual winners). However, we are in need of new sponsors to assist with display case purchases for the hardware PSE has brought home over the years. RITE-HITE was at the PSE Nationals in Jacksonville, FL and was so impressed with one of our students, Frauke Schiefner, they offered her a summer internship in Milwaukee.

Chancellor Sartarelli, Dean Burrs, our Marketing Advisory Group, PSE Officers, and our Department Faculty honored our six sponsors (Syneos Health, The Select Group, nCino, Rite-Hite, PAYCHEX and Gartner) at the Foundation Sponsors’ Reception on September 18th after our UNCW Career Fair (all-time record for firms attending and student participants). A plaque was commissioned to honor our first sponsors and will be placed outside of our Sales Lab (see more detail and pictures in our NEWS section).

Finally, on November 6th, our Sales Center will host our Fall Sales Center Forum. The spring 2019 forum focused on Sales Enablement software. This fall’s forum will focus on Sales Ethics in a Technology- Enabled Environment. The event will be held in our Computer Information Systems building in room 1008 (more details to follow).

Vince Howe, Director of the Center for Sales Excellence & Customer Delight

UNCW Center for Sales Excellence & Customer Delight

Director’s Corner

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New Faculty SpotlightWelcome Dr. Matthew Lastner

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Dr. Lastner’s Latest Publications

The Marketing Department is happy to welcome Dr. Matt Lastner as our new faculty instructor! Matt has received a PhD. from Louisiana State University, a MBA from the University of Maryland, and a B.S. in Marketing from James Madison University. His research has been published in the Journal of Business Research, the Journal for Advancement of Marketing Education, and most recently the Journal of Psychology and Marketing. His current research involves relationship marketing. He has been recognized by the Academy of Marketing Science, the Society of Marketing Advances, and the Academy of Management Meeting for his outstanding contributions to the marketing research community.

Dr. Lastner is happy to join our marketing family and hails from Frederick, Maryland. He is incredibly passionate about marketing, research, and education. He loves the energy of college campuses and enjoys helping young adults find success in their endeavors. He loves Wilmington and the opportunities it provides, especially the opportunity to take his family to the beach. In addition to his passion for marketing and academia, he is an avid LSU Tigers fan, and ultimately would like to incorporate his passion for sports into his marketing research.

• Lastner, Matthew M., Judith Anne Garretson Folse, Stephanie M. Mangus, and Patrick Fennell (2016), “The Road to Recovery: Overcoming Service Failures through Positive Emotions,” Journal of Business Research, 69 (10), 4278-4286

• Lastner, Matthew M., Rebecca L. Rast, and James “Mick” Andzulis (2016), “Creating Win-Win Collaborations for Students: An Immersive Learning Project for Advanced Sales Courses,” Journal for Advancement of Marketing Education, 26 (1), 43-48

• Lastner, MM, Fennell, P, Folse, JAG, Rice, DH, Porter, M. (2019), “I guess that is fair: How the efforts of other customers influence buyer price fairness perceptions,” Journal of Psychololgy and Marketing. 36: 700– 715. https://doi.org/10.1002/mar.21206

American Marketing Association

The Center for Sales Excellence & Customer DelightActivities Fall & Spring 2019

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We are happy to announce the start of an American Marketing Association UNCW chapter! While the AMA is a professional organization for marketing professionals who work, teach, and study in the field, the hope is that all students will also have something to gain from being a member. The goal of the organization is to be the most relevant force and voice shaping marketing around the world. Some of the benefits from joining include: increasing the understanding of the marketing profession, beginning career development, and gaining valuable and relevant skills. The organization plans on participating in marketing competitions, such as the AMA Triangle’s Marketing Jam, as well as attending marketing conferences, such as the AMA International Collegiate Conference. This could be a great opportunity to help build a club and network with marketing professionals, on top of getting a perspective on what marketing could do for business students.

If you are interested in more information on the AMA or becoming involved, please contact Dr. Fredrika Spencer. SpenferF@uncw.edu

New UNCW Chapter Association

Internal sales competitions sponsored by our sponsor companies:

Fall 2019 (Rite-Hite) and Spring 2019 (nCino)

Sales Forums Sponsored by our sponsor companies:

Fall 2019 (On-Boarding Best Practices & Trends) and Spring 2019 (Sales Enablement Software)

We are delighted to be working with our sponsoring companies and creating opportunities for additional sponsors!

PSE Students AwardWe are proud to announce that the Pi Sigma Epsilon students were chosen for the Outstanding Community Service Event of the Year awarded by the Professional Fraternity Association! The PSE students submitted their entry into the National Competition this past summer. Their “Cookin’ For Kiddos” event that was held at Winter Park involved feeding children in need after Hurricane Florence.

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Congratulations to the hard working students in PSE and their faculty advisor, Dr. Mark Pelletier, for all of their success!

Marketing InternshipsMarketing internships are available for students that are experienced and accomplished in the classroom, and they can provide academic credit for qualifying students. To receive academic credit for an internship in marketing, one must meet the following criteria:

• 3.0 Cameron GPA• Senior class standing• Completion of MKT 340• Six additional hours of MKT courses

For more information about marketing internships/employment, or creating student internship opportunities; visit csb.uncw.edu/mkt/internships.html.

Consider joining the UNCW Marketing Department LinkedIn group if you are not already a member! The group is a helpful means of connecting current and for-mer marketing students at UNCW. The group has more than 400 members, and it could be helpful in landing jobs/internships in the future.

If you’d like to join the group visit the link below:

https://www.linkedin.com/groups/8650161/

Giving to the Marketing Department

Your donation to the department helps support student activities, faculty research, operations of the Sales Lab, and other expenses.

Please visit www.uncw.edu/giveonline to make a credit card donation, and don’t forget to select the Marketing Department as the area to support. If you prefer to send a check, please contact Dr. Lisa Scribner at scribnerl@

uncw.edu for mailing information.

Thank you for supporting the Department of Marketing!

For any questions regarding this publication, or if there is anything you would like to be featured here, please contact Dr. Lisa Scribner at scribnerl@uncw.edu.

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