marketing mix of apple iphone
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4p's of Apple iPhone IndiaTRANSCRIPT
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MARKETING MANAGEMENT II
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Study of Marketing Mix of“APPLE iPhone”
in Solapur
Presentation By:- Name Roll No.
1.Mr. Akshay Karwa 20192.Mr. Anshul Raka 20373.Mr. Pratik Shah
20414.Mr. Ankit Sharma 2042
Submitted to:-Miss Rajni Kshirsagar
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About Apple…Started on April 1, 1976
Incorporated - Apple Computer, Inc. January 3, 1977.
Renamed - Apple Inc.January 9, 2007
Headquartered Cupertino, California
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Founder of Apple Co.
RONALD WAYNE STEVE JOBS(Former CEO)
STEVE WOZNIAK
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Key Points:
Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries.
Area served worldwide with 406 retail stores.
Great employee support of 80000 employees.
Own website - www.apple.com
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Arthur Levinson Chairman
Timothy Cook CEO
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History of Apple Logo…
1976-1998 1998-2000 2001-2007 Present Logo
Tag Line:-Think Different
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Products of AppleMac- Mac Book, Mac Laptop
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iPod- Nano, Shuffel, Touch
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iPad- iPad 2, iPad 3,iPad mini
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•iPhone - iPhone 5s, 5c, 4s
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Major Competitors
Samsung
BlackBerry
Nokia
Sony
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Elements of Marketing Mix
with reference to“Apple iPhone”
in Solapur
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Product MixProduct Form
Product Quality
Product Style
Product Packaging
Warranty and Guaranty
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Products:-
iPhone 4s
iPhone 5s
iPhone 5c
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Product Form:-
Size:- iPhone 4s - 4.54 x 2.31 x 0.37 inch iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch
Shape:- Rectangular Bar Shaped
External Appearance:-
Product Mix
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Colour:-
iPhone 5S
iPhone 5c
iPhone 4s
Product Mix
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Product Quality:-
Material Quality
Product Mix
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Product Style:-
Product Mix
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Product Packaging
iPhone 4s, 5s
iPhone 5c
Product Mix
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Warranty and Guaranty:-
12 months warranty.Terms and Condition applied*
Product Mix
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SPECIFICATION
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Price Mix
Cost
Discount
Pricing Method
Pricing Strategy
Price Mix
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Cost:-
Price Mix
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Discounts:-
Price Mix
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Pricing Method:-Demand Based Method
Pricing Strategy:-Skimming PricingFinger Print ScnnariSightiTunesiCloudiMessenger
Price Mix
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Place MixWholesaling & Retailing
Order processing
Warehousing
Inventory management
Transportation
Place Mix
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Wholesaling & Retailing:-
Place Mix
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Apple Assem
bly House
CNF
Apple iWorld
Stockiest
Distributer
Retaile
r
Place Mix
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Place Mix
Apple Assembly House
Super Market Apple Web Store Middle Man
Wholesaler
Third Party
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Order processing:-
Place Mix
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Warehousing:-
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Inventory management:-
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Inventory management:-
Place Mix
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Transportation:-
Place Mix
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Promotion MixGenerates Awareness and Convey
Benefits
Promotion Mix
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Advertising:-Medias:-Print Media
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Electronic Media:-
1) Television
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2) Internet
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Sales Promotion:-
Encouraging purchase for the
product
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Exchange Offers Modified Payment
Plans
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Cutting Down The Prices Of Previous
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Tie in promotion
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Point of Purchase
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Personal selling:-
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Public Relation:- Magazine
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Events
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Spokesperson:-
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Direct marketing:-
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Thank you!!!