marketing newsletter fw15
TRANSCRIPT
Marketing update Ss 2015
Marketing newsletter
FW15
Tv
TV Channel: Dubai TV
Show Name: Mashaheer
Brand Covered: Diesel Black Gold
Date Aired: 27 Oct 2015 & 30 Oct 2015 Link: http://dcndigital.ae/#/show/199082/27102015/26658250/205341-مشاهير Coverage: From 22:30 – 33:14
Tv coverage
Outdoor
OUTDOOR ADVERTISING
Metro link Link Bridge
Location: Dubai Mall Brand Featured: Diesel Media: Link Bridge, Metro Link Period: 15th Oct– 15th Nov 2015
Elevator
Ice Rink
Grand Drive
Location: Dubai Mall Brand Featured: Diesel Media: Ice Rink, Elevator, Grand Drive Period: 15th Oct– 15th Nov 2015
OUTDOOR ADVERTISING
Link Bridge
Elevator
Grand Drive
Location: Dubai Mall Brand Featured: Pinko Media: Ice Rink, Elevator, Grand Drive Period: 15th Oct– 15th Nov 2015
OUTDOOR ADVERTISING
Ice Rink
Stores Directory
Metro link Location: Dubai Mall Brand Featured: Pinko Media: Ice Rink, Metro Link, Stores Directory Period: 15th Oct– 15th Nov 2015
OUTDOOR ADVERTISING
Elevator
Grand Drive
Metro Link
Location: Dubai Mall Brand Featured: Jigsaw Media: Metro Link, Elevator, Grand Drive Period: 15th Oct– 15th Nov 2015
OUTDOOR ADVERTISING
Ice Rink Link Bridge Escalator
Location: Dubai Mall Brand Featured: Jigsaw Media: Ice Rink, Escalator, Link Bridge Period: 15th Oct– 15th Nov 2015
OUTDOOR ADVERTISING
Elevator External Screens
Location: Dubai Marina Mall Brand Featured: Diesel Media: Elevator, External Screens Period: 15th Oct 2015– 15th May 2016
OUTDOOR ADVERTISING
Elevator External Screens
Location: Dubai Marina Mall Brand Featured: Pinko Media: Elevator, External Screens Period: 15th Oct 2015– 15th May 2016
OUTDOOR ADVERTISING
Location: Red Sea Mall, Granada Mall, Kingdom Center, Panorama Mall, Rashid Mall, Mall of Arabia, Stars Avenue, Riyadh Gallery, Mall of Dhahran Brand Featured: Diesel Media: In-mall Mupis Period: September 2015
OUTDOOR ADVERTISING
Location: Red Sea Mall, Granada Mall, Kingdom Center, Panorama Mall, Rashid Mall, Mall of Arabia, Stars Avenue, Riyadh Gallery, Mall of Dhahran Brand Featured: Fred Perry Media: In-mall Mupis Period: September 2015
OUTDOOR ADVERTISING
Location: Olaya Street Brand Featured: Fred Perry Media: LED Unipole Period: September 2015
OUTDOOR ADVERTISING
Location: Olaya Street Brand Featured: Scotch & Soda Media: LED Unipole Period: September 2015
OUTDOOR ADVERTISING
Social media
DIESEL
FRED PERRY
PINKO
PINKO
PINKO
JIGSAW
SAMUEL & KEVIN
Ola Al Fares & Diala Makki - BRAND AMBASSADORS
Events
The celebrated two-day festival offers a refreshing dose of street culture, cut with distinctive Middle Eastern flair. Having begun life sneaker-focused, Sole DXB has grown into so much more – a melting pot of cultures, passions, styles and logos. Venue: Dubai Design District Time: November 20th & 21st
SOLE DXB
DIESEL BOOTH
DIESEL ACTIVATION
Customized Diesel tee shirts have been designed for the event.
The tee shirt is part of a guerilla marketing activation where
visitors were able to take one if they were willing to take their
own top off to wear ours.
DIESEL ACTIVATION
DDAY
DDAY
Diesel D-Day – Dubai When: 7th-8th Dec 2015
Diesel D-Day – Jeddah When: 27th Dec 2015
DDAY
Diesel D-Day – Riyadh When: 29th Dec 2015
Diesel D-Day – Dammam When: 30th Dec 2015
FRED PERRY TRAINING
FRED PERRY TRAINING
Fred Perry Training – Dubai When: 10th Dec 2015
XMAS PARTY
XMAS PARTY
XMAS PARTY
Pr
DIESEL
PINKO
JIGSAW
FRED PERRY
Download Full PR Clippings
Diesel: http://we.tl/mTADhugs9D Fred Perry: http://we.tl/4eqhu3ewh0 Pinko: http://we.tl/KUsyQ20ruz Jigsaw: http://we.tl/KAMUR90NQh
PR Coverage
Marketing update Ss 2015 Thank you