marketing obesity prevention hispanic community · 2015. 7. 17. · potential us hispanic...

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October 20, 2010

MarketingObesity Preventionto the Hispanic Community

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2

A Multicultural Nation


50 Million

$1 TrillionPotential US Hispanic Population from 2010 Census

Project 2009 GDP of US Hispanics

Sources: Global Insight – 2007 Hispanic Market Monitors (* Hispanic disposable income based on 2009 disposable income projections). CIA World Factbook, based on 2008 estimates (as of 5/12/2009)


5

LA

47%

SF

24%

NY

23%

MIA

49%HOU

36%

CHI

22%

DAL

29%

10 of the Largest 18 -49 Hispanic Markets

A Minority Fast Becoming a Majority

Source: Nielsen Universe Estimates, 2010, A18-49

PHX

31%

DEN

22%

SAN

55%

NOTE: Denver largest non-SW city has been used

to replace McAllen TX (90.1%)

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6

Evolution to Obesity to Obesity


Hispanics National Prevalence Greater Than NH Whites

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70.3%BMI >25

Females

41.8%BMI >30

Males

29.1%BMI >30

Source: Lloyd-Jones D et al; "Heart Disease and Stroke Statistics---2010 Update. A Report From the American Heart Association."

Circulation; V.121; 1/26/10; p e3

Prevalence rates applied against 2008 US Census Projections


Hispanics National Prevalence Greater Than NH Whites

9

70.3%BMI >25

Females

41.8%BMI >30

Males

29.1%BMI >30




~21.7M Overweight Hispanics

BMI >25 (Index 99)

~9.7 M Obese Hispanics

BMI >30 (Index 122)


(*BMI 30)

2006-2008

Prevalence of Obesity* Among U.S. Hispanics Adults by State

Source: CDC Behavioral Risk Factor Surveillance System | Nielsen Universe Estimates, 2010, A18-49

LA

47%

SF

24%

NY

23%

MIA

49%

HOU

36%

CHI

22%

DAL

29%

PHX

31%

DEN

22%

SAN

55%


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Hispanics are 2.4 times as likely as whites to have type 2 diabetes

13

11%diabetes

mellitus

9.4% Type II

Mexican American

Females

13.1%

Mexican American

Males

11.8%





Hispanics are 2.4 times as likely as whites to have type 2 diabetes

14

11%diabetes

mellitus

9.4% Type II

Mexican American

Females

13.1%

Mexican American

Males

11.8%




~2.9M - ~3.4M Diabetics Hispanics


15

LA

50%

SF

27%

NY

29%

MIA

48%HOU

40%

CHI

24%

DAL

33%

Hispanics Share of Diabetic Population in 10 of the Largest Markets

Critical Mass

Source: Nielsen Universe Estimates, 2010, A18-49

DEN

28%

SAN

64%

NOTE: McAllen TX (92%)

PHX

36%

marketing obesity prevention hispanic community · 2015. 7. 17. · potential us hispanic...

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