marketing of innovation
DESCRIPTION
ÂTRANSCRIPT
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MARKETING OF INNOVATION
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Ignacio, Jorge, Maria, Tanya
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ITESM Monterrey students spent three weeks in Bratislava - doing research in the
field of innovation transfer.
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From Visions to RealityFrom Visions to RealityMexico in European UnionMexico in European Union
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Video- From visions to reality
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Backround
• CREATIVE WORKSHOPS project „From Vision to Reality“
• SUMMER SCHOOL at the University of Economics in
Bratislava for TEC MONTEREY
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MARKETING OF MARKETING OF INNOVATIONINNOVATION
Pilot Project for SS 2015Pilot Project for SS 2015InteractiveInteractive
InterdisciplinaryInterdisciplinaryInterculturalIntercultural
IntercontinentalIntercontinental
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About
The offer of semestral study for TEC Monterey students,
which support interdisciplinary approach and international
cooperation between Mexico and Central Europe
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Goals for students Specific marketing study on
interdisciplinary field To know the EU business environment
To know EU 3 universities and 2 capitals Networking in EU innovations
Preparation of semestral project Preparation of diploma work thesis based
on EU and LA cooperation
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3 participating universities
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ASSIGNMENT
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MARKETING STRATEGYDescribe:
• Micro and Macroenvironment (SWOT)
• Product (education + services)
• Communication (web, social media, online+offline advertising, etc.)
• Distribution channels (to differrent TEC campus)
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DEFINE TARGET CONSUMERS
Describe:• Who are your most important customers?
Describe them. (Culture differences, expectations, goals, preferences ...)
• Try to get some feedback, evaluation from your consumer
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DEFINE YOUR COMPETITORS
• Name them.
• Describe our competitive advantages
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[email protected]/in/katarinachomova
Thank you for attention Katarína CHOMOVÁ University of Economics in Bratislava Faculty of Commerce Department of Marketing