“marketing of philippine indigenous crafts: providing livelihoods and additional income to...
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“Marketing of Philippine Indigenous Crafts:
Providing Livelihoods and Additional Income to
Forest-Based Communities”
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12-15M indigenous people
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DEFORESTATION in the Philippines
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MINING displaces indigenous communities
cropland degradation
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POVERTY experienced by IP’s
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What is our response?
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Non-TimberForest ProductsTask Force
is a collaborative network of grassroots-based NGOs and Pos established to address emerging livelihood needs of upland forest peoples.
Non-Timber Forest Products or NTFP’s are all the biological resources we get from forests other than timber.
abaca seeds
pandanburi
nito
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Crafts Program
Crafts Program started in
December 2002 in response to the
marketing needs of community
partners involved in the
handicrafts enterprise.
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NTFP-TF Crafts Program
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Ethical and Eco Brands now in Fashion
And more!
Local Market
FilipinoImporters
Natural ProductMarket (US)
GovernmentAgencies
Embassies
Private SectorLuntiaw
CFIF
NGO Partners
New Zealand AidARP
EuropeanPartners
CMCC
Growing Network
Growing Interest of Producers
Recognition of NTFP-TF as fair trader (board pftf and inclusion of cultural protection standards)
OPPORTUNITIES
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Brands
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Reach
DIRECT BENEFICIARIES
2005
2007
2006
Community Crafts Enterprises (from 16)
Male Female
2007 71 338
2006 57 303
2005 15 242
40%
14%
IP groups
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PalawanPala’wan & Tagbanua76 (44 women, 32 men)
MANILA
NegrosRural Communities & Bukidnon, Ati72 (54 women, 18 men)
South CotabatoT’boli176 (115 women, 61 men)
MindoroBuhid, Alangan, & Hanunuo Mangyan101 (88 women, 13 men)
BukidnonHigaonon99(72women, 27 men)
MaguindanaoMaguindanaon
56 women
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Maranaw Malong
Hinabol,Higaonon
Palawan Pandan Mats
Iraya Jar
Higaonon Kamuyot
Mangyan Ramit
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Impact
CMCC level
• Sales are increasing each year
• Broke even in 2007
• Working successfully on fair trade of crafts
• Moving towards independent operations
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Higaonon
Cloth of Peace
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Community-based crafts
enterprises
MARKET CHAIN
Price Negotiation & USP Development
Market Diversification
Interactive & Collaborative Marketing Plan Development
Mentoring, Learning Visits and On the Job Training are other methods of capacity building.
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• Increase in Sales• Increase in the number of market
outlets• Improved reputation/ well known as
quality weavers• Improved capacities to send
children to school• Women share in decision making
inside the household• Women’s increasing share to
meeting family needs.• Improved self confidence• Preservation and promotion of
culture• Preservation of ancestral domain
from pawning.• Less destructive practices
Impacts to Higaonon
People
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Daghang
Salamat