Tying It All Together

Online Marketing in 2015

by Bob StovallOrange Cat Productions LLC

OrangeCat.com/seco2015

Instant Recognition

Credibility Through Consistency• Get a logo if you don’t have one (fiverr.com) • Establish a color theme and stick to it • Use same header and profile pic for website and social

media • Header or cover file could be a product shot, homes or

people at community activities • Profile image should be your logo or a personal photo

The Importance of Branding

Yes, you still need a website

It and your email list are the onlythings on the web you truly own

The secondary purpose of your website isto capture the email address of leads

FIRST: Setup Your Website

The primary purpose of your website isto provide information about your business

• Contact info should be on every page • Contact form on Contact Us page

• Maps and directions should have a clear link from all pages and listings • Show multiple photos of all listings

• Have a photo gallery showing lifestyles of the community • Attractions in the immediate area

• List businesses with whom you’ve made special arrangements

FIRST: Setup Your WebsiteThe primary purpose of your website is

to provide information about your business

• Email is still the best way to sell - products or properties

• ROI on email is still over $40 per $1 invested

• Email allows you to stay in touch with “out of area” prospects

• The Money is in the List - for any business!

FIRST: Setup Your WebsiteThe secondary purpose of your website is

to capture the email address of leads

Create content appropriate to your business

You will need a home page, an about us page and contact page, plus pages that contain content

specific to your business.

FIRST: Setup Your Website

Quality content will create business and email subscribers.

Website content tips for higher Search engine ranking

• All important pages must have 300+ words of content

• Make sure your primary keyword is used in the page title, the page URL, the 1st paragraph and

repeated 2-3 times in the body of the content.

FIRST: Setup Your Website

Website content tips for higher Search engine ranking

• Give as much information as possible (pre-qualify)

• Show as many photos as possible and makesure the keyword is used in the image “alt” tags

• Use photos to highlight homes,the community and community activities

FIRST: Setup Your Website

Highlight “Quality of Life”

• Community Activities

• Special arrangements with local merchants

• Convenience of Community’s location

• Special Community Features

FIRST: Setup Your Website

No “Like” or “Follow” Buttons on the Website

• They are ineffective

• They drive traffic off of the website

• Use a “share” service such as “Share This” so visitors can easily share content on Social Media

FIRST: Setup Your Website

Be sure your website is “Mobile Friendly"

• Over half of Facebook and Twitter traffic come from the mobile versions of those site or their Apps

• Use responsive web design so content looks good on any device from a desktop to a phone

• If your site is built in older HTML, have a developer add a separate mobile site at m.yourdomain.com

FIRST: Setup Your Website

SEO - Search Engine Optimization

• This is a specialty in itself and is best leftto a professional, but…

• You can build web pages and blog postsaround essential keywords

• Link to pages from Social Media to highlight keywords

FIRST: Setup Your Website

This is where you SELL

• Email is still the most effective sales tool

• Email is over 20 times more effective than Social Media

• Facebook likes and Twitter/Instagram/Pinterestfollowers are NOT subscribers.

• YouTube subscribers are NOT subscribers.

SECOND: Setup Your Email Marketing

Choose a quality email service provider

All have hundreds of email templates to choose from.

aWeber - Best auto responder

MailChimp - Free up to 2,000 subscribers

Constant Contact - Very popular

SECOND: Setup Your Email Marketing

Be Consistent

• Daily, weekly or monthly (weekly recommended)

• Daily and weekly emails should be single subjectwith a link to your home listings

• Monthly can be multi-subject

SECOND: Setup Your Email Marketing

Mix Message Content

• Home maintenance tips

• Items of interest and special deals

• Upcoming Community activities and plans for future activities

• Homes for sale or rent

SECOND: Setup Your Email Marketing

Drive Traffic to Your Website

• Links to pages and posts on Facebook and Twitter

• Post photos of homes and all Community activitiesto Pinterest and Instagram

• Get more “likes” and “followers” by posting quality content, boosting posts and if you are up for it,

run contests using a service like Heyo.com

THIRD: Setup Your Social Media Marketing

Drive Traffic to Your Website

• Boosting posts to Facebook and Twitter users is a very cost-effective way to gain more “likes” and “followers”

THIRD: Setup Your Social Media Marketing

• When you boost a post, you can choose where and to whom your boosted post is shown

• Facebook is making it harder and harder to show your posts on followers walls, so boost for best results

The Steak:

• Homes for sale or rent

FOURTH: Create Excitement

• Community location

• Lot Rent

The Sizzle:

• Community Activities

FOURTH: Create Excitement

• Area Attractions

• Special Deals with Local Merchants

You just created great content - use it!

• Blog Post or Website Page

FIFTH: Repurpose Content

• Email Content

• Post link on Social Media

• Use in “legacy media” as articles or ads

Live links to resources discussed in thispresentation or at the 2015 SECO Conference

OrangeCat.com/seco2015

© 2015 - Orange Cat Productions LLC