marketing opportunities and advertising tactics english

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Page 1: Marketing opportunities and advertising tactics english
Page 2: Marketing opportunities and advertising tactics english

Sequoia – R.I.P. Good Times, October 2008

Page 3: Marketing opportunities and advertising tactics english

Sequoia – R.I.P. Good Times, October 2008

Page 4: Marketing opportunities and advertising tactics english

Sequoia – R.I.P. Good Times, October 2008

Page 5: Marketing opportunities and advertising tactics english

The reorienting of budgets towards:

• new channels

• efficiency

• control

Mobile internet – the new “brilliant child” of media

Page 6: Marketing opportunities and advertising tactics english

Internet Mobile Previsions

Source: Strategy Analytics

Strategy Analytics estimates a growth of users and pageviews that will lead to a growth of advertising revenues and a decrease of CPM.

Strategy Analytics estimates a spent of $1.4 billions in mobile internet advertising in 2007

and an increase up to $14.4 billions until 2011

Page 7: Marketing opportunities and advertising tactics english

1) Next Online = mobile

Page 8: Marketing opportunities and advertising tactics english

1.1 Mobile Characteristics

Extremely personal

Always near the user

Always “ON”

Reach of 100 %

INTERACTIVITYsms/mms, camera, player

video/audio, browser internet

Page 9: Marketing opportunities and advertising tactics english

1.2. Advantages of mobile advertising

• Interactivity ( action, re/fw,call)

Click-to-callClick to order brochureClick to enter competition Click to receive email/call Click to receive mobile coupon Click-to-buy Click to download / forward content ( sms/e-mail)

• Measuring/following/ optimising results• Quickness of the answer

Page 10: Marketing opportunities and advertising tactics english

1.3.Mobile Advertising

Wap banners

Video banners ( pre-roll; post-roll)

Interstitials

Text links

Games/Aps

SMS/ MMS

Section Sponsorship

Brended Content

Rss feeds

Page 11: Marketing opportunities and advertising tactics english

Wap Banner

Video Banner

Page 12: Marketing opportunities and advertising tactics english

Interstitial

Advertorial

Text link

Rss feed

Page 13: Marketing opportunities and advertising tactics english

Games/Aps ( navigator)

Page 14: Marketing opportunities and advertising tactics english

Send the Article by SMS Send the Article by mail

Page 15: Marketing opportunities and advertising tactics english

2) Possible campains for main spenders

Page 16: Marketing opportunities and advertising tactics english

Main Online Spenders

Banking

FMCG

Real estate

Auto

Page 17: Marketing opportunities and advertising tactics english

2.1. Campaign for Auto

Objectives

-Attire clients for a test drive

Solution

-Video Ads in wap sites

-Text links

Page 18: Marketing opportunities and advertising tactics english

Auto Campaign-Landing page:

-video ( link forward to tel number /

e-mail adress)

-Link : click to call – to subscribe 4 drive test

-Store locator

-Desktops/ screen saver 4 download

Page 19: Marketing opportunities and advertising tactics english

2.2. Real Estate CampaignObjectives

Attire clients for aquisition

Call 4 action

Solution:

- Advertorials

- Interstitials

- Wap Banners

Page 20: Marketing opportunities and advertising tactics english

Real Estate Campaign

-Landing page:

-Video

- Price Calculator

- Rss feed

-Gallery foto/ video

- ( news/ video ) / Sms Allert

- Inscriere adresa e-mail pt a primi mai multe detalii

- / click2call 4 squadual view

Page 21: Marketing opportunities and advertising tactics english

2.3. FMCG Campaign

Objectives:

Generating Sales

Communicating promotions and sesonal offers

Real time communication

Solution:

- wap banner

- link banners

-Discount coupons ( viral)

Page 22: Marketing opportunities and advertising tactics english

FMCG CampaignsLanding page:

- RSS feed – Latest promotions

- video products

- club discount

- download/fw discount coupon

bar code

Page 23: Marketing opportunities and advertising tactics english

2.4. Banking Campaign

Objectives:Launching a new product ( Credit for youngsters ) Informing

Solution: - wap banner - link banners - viral game

Page 24: Marketing opportunities and advertising tactics english

2.4. Banking CampaignLanding page:

-Quiz game ( Points for answers/

for Fw game/ for refferes)

- viral video ( fw option)

- click to order brochure

- click to be contacted

Page 25: Marketing opportunities and advertising tactics english

ARBOmobile in Romania- Specifications for a mobile adserver- Signing contract with DigitAir, for Mobile adserver- Creating mstats ( mobile stats) - Creating portfolio - Agency presentations

Page 26: Marketing opportunities and advertising tactics english

Conclusions- A NEW channel - banner blindness

- Interactivity

- Immediate response

- Quality traffic : early adopters, trend settlers, young, dynamic

Page 27: Marketing opportunities and advertising tactics english

CONTACT:

Mobile Advertising:Aurora Enghise-mail: [email protected]

Tel: + 40 (0) 316.10.20Fax: + 40 (0) 316.10.21Str. Iuliu Maniu nr 7, corp A, scara 3, et 3, sector 6, Bucuresti