SNAP SHOT

What we do: • Marketing Boyle County

• Product Development

Fiscal Recap: Room Tax Collected 2016-17 $205,333 Marketing Budget 2017-18 $117,000 Place Ads and design $90,000 Website Redesign Printing, Banners Social Media Lead Fulfillment 7500

THE BASICS

Marketing • Aggregate of functions, act or process, overall plan

Advertising• Messaging in a certain

medium of communication, includes campaigns

Three Types of MediaOwned: Web property you control that is unique to your brand

Paid: Placed ads

Earned: Publicity you have not paid for that is owned and operated by a third party.

TO WHOM?

• Travel Writers: Brand USA, Bourbon Review • Tour and Bus Operators: American Bus Association, Group Travel • Media Outlets: Media lists (OH, TN, WV, PA, KY, IN) KET, Herald Leader, NPR, • Travel Shows (regional partnership) • The Leisure Traveler: Baby Boomers, Heritage Tourism Traveler, Bourbon Traveler • Business Developers

We make a marketing plan, execute the placements, produce creative materials and build relationships

OUR STORY

RELATIONSHIPS: State , Ad Reps, Writers, Social Media Influencers, CVBs

• Own our Kentucky heritage • Position Danville as central in Kentucky to education, history and location • History is not about what we have done…it’s about what we can do. In Boyle County, we make history!

HOW?

• History is not made by doing the same old thing. It’s made by people committed to the new, the different, the daring. Danville’s history of “firsts” repeatedly reveals this kind of moxie. Danville’s future history is being built today through individual ingenuity, bold new events, and exciting ideas in business and education. Every time a courageous person attempts something new or impossible, a boundary is pushed. This is why Danville is a community that steps

up with ideas and actions that forever deem it to be historically bold.

ROAD MAP

STRADGEY

AUDIENCE

KY Horse Park/ Southern Lights Bourbon Festival KYOVG Oxform America Bourbon Review Bourbon Country Guide National Trust for Historic Preservation KY Travel Guide KY Living KY Hemp Trail KY Monthly Event Listings

WEKU + WKU GABBF EKU + WKU BBQ EKU + WKU Pioneer Playhouse EKU + WKU 225 Celebration EKU + WKU Community Art Center Harvest Fest (Partner HOD)

Radio

Print

SEO (Google Ad Words), key word start Social Media strategy (paid and non paid) Banner ad Gobourbon.com Banner ad http://www.oxfordamerican.org/ UK games Video KY Tourism Site Articles KY Tourism Site GeoTourist: Audio App Walking Tours Digital Marketing Campaign with KY Bourbon Trail Banner ads KY Tourism Site BlueGrass Region Website KY Tourism Website Feature Listings

Digital/TV

Site Selection Magazine Think KY ED Annual Guide Livability Develop Danville Livability City/County/ Community Southern Business Dev (Best of The Southern Auto Corridor

Economic Development Ads

Travel Writers

Ad Rack Generated Lead Fulfillment Visitors Guide Additional Print Materials   Visitors Center Management Lincoln Scenic Byway Sign Branding Materials Travel Show and Event Banners

Earned Media

Website Development Project In Process

Livability Magazine 2018

What’s Ahead• Website • Sports tourism • Spring Placements • Curate earned and create new media placements • Continue to build partnerships • Build ad bank based on targeted demographics to seize opportunities as they arise • Maintain services • Add kiosks and signage • Downtown pole banners • Way finding signage • Travel Shows • Package tours and visits