marketing plan amita

7/30/2019 Marketing Plan Amita

1/42


2/42


3/42

To provide a wide range of flexible educationalopportunities for both Indian and internationalstudents.

To develop and enhance countrys young futureleaders

To promote research in various areas relevant tomanagement both applied and conceptual.

To work collaboratively and in partnership withstudents, employers, corporate bodies and otherorganization for mutual benefits.


4/42

MBA Course

Executive programs

Distance learning

Corporate exposure


5/42

Excellent learning environment

Experienced and dynamic faculty from

across the world

Rigorous selection process

All round development of students

Our USP:


6/42

Faculty with global experience in

renowned business schools

Industry partnership within Bangalore

Rigorous academic sessions

Comprehensive course content according

to the need of the hour.

Affiliation with top educational institutes-student exchange program


7/42

Enhance

student

experience

Build the

strongest

possible faculty

Increase our

financial strength

Improve our

standing in

Mgmt Education

Redefine the

business graduate

Develop ideas

Realize our

intellectual future

Transform our

campus

Develop leaders

Redefine how we do

our business


8/42


9/42


10/42

Competition from well established and

emerging management institute.

Bangalore being IT Hub provide great

opportunity for industry exposure .

Cost of providing resources

Education industry proves attractive since


11/42

Demographic changes age, lifestyle,

cultural, ethnic influence

Increased fee level review changes in

demand

Parental preference


12/42

E connectivity 24/7 and growing use of

internet for financial and personal services


13/42

Bangalore Craze IT/ITES capital of the country According to Mingle boxs survey entitled Education hot spots

in India survey 2010, Bangalore is the best city in India for anMBA degree.

Bangalore ranks only second to Gurgaon and above Mumbai,in terms of highest salaries for MBAs, and coupled with itscost of living being lower than that in both Gurgaon andMumbai, turns out to offer the best earning potential in thecountry

Better state policy and investor perception : In a survey

conducted by KPMG and NASSCOM, ITES customers weremore attracted to a place if there was a proactive governmentwho had the ability and willingness to facilitate newinvestments.


14/42

Entry to MBA seats in Karnataka is through: Post Graduate Common Entrance Test - meant

exclusively for Karnataka students Karnataka Management Aptitude Test (KMAT)

conducted by the Karnataka Examination Authorityand Karnataka Private Post-Graduate Colleges 'Association - the key for aspirants from otherstates to join B-schools in Karnataka.

The number of students who took KMAT this yearshot up from 4,500 to 6,000. More than half werenon-Karnataka students.


15/42


16/42

Fresh graduates

Aspirants with work experience

Diverse ethnic students

Liaisons:

Financial Partners

MediaFaculty


17/42


18/42

Product: Providing education and

corporate exposure for future business

leaders.

Price: In comparison to other more

expensive management institutes, our fees

are competitive

Place: Hosur road, Bangalore, Karnataka


19/42

Tie ups with coaching classes- branding materials, study materials,

CDs, etc.

Tie ups with career counseling agencies

Promotions at education fairs

Newspapers, magazine, TV adverts

Quizzes, scholarships

Tie ups with corporate

Web Presence: Tie ups with management education websites like

cool avenues, pagalguy, etc.

Facebook/Twitter/Linked in page

Offers: Laptop, Singapore trip (similar to IRCs Athena) Events like TedX, Panel discussions, college fests etc should be

leveraged to get press coverage

Word of Mouth publicity is important for us!!!!


20/42

Place of operation: Hosur Road, Karnataka

Intake for first 2 years: 60

Key Resources: Management, Faculty,

Administrative staff

Teacher: Student Ratio = 1:15

Budget: Initial investment of 15 crs

2 Year 4 Semester system including 3Projects and 1 Internship


21/42


22/42

The basic objectives of our M.B.A. course are-

1. To provide the country a steady stream of competent young men and women

with necessary knowledge, skills, values and attitudes to occupy positions of

management and administration in business, industry, public system and the

government.

2. To impart the students latest and relevant knowledge from the field of

management theory and practice.

3. To provide opportunities to the students for developing necessary managerial

skills.

4. To impart/ develop the right kind of values and attitude to function effectively

in managerial/ administrative positions.


23/42

Semester I Semester II

Marketing Management I Marketing Management II

Financial Management I Financial Management II

Managerial Accounting Cost Accounting and Taxation

Organizational Behavior Human Resources Management

Statistics Operations Management

Strategic Management Decision Making

Microeconomics Macroeconomics

International Business EntrepreneurshipBusiness Ethics Corporate Social Responsibility

Business Law Research Methodology

Communication skills Communication skills

Live Project Live Project


24/42

Marketing Operations Finance HR

Branding and Advertising Supply Chain Management M&A Recruitment and Selection

International Marketing Project Management Computational Finance Performance Management

Retail Management e Business Corporate Governance Strategic HRM

Sales and Distribution Total Quality Management Business Analytics Change Management

Strategic Marketing World Class Manufacturing Corporate Finance Training and Development

Services and Solutions

Marketing

Services Operations

Management

Corporate Tax Comp & Ben

Merchandising Purchase Financial Derivatives Industrial Relations

Customer Relationship

Management

Inventory Management Fixed Income Markets Rewards and Recognition

Digital Marketing Process Layout Investment Banking International HRM

Rural Marketing JIT and Lean Production Portfolio Management Competency Management


25/42

Academics supplemented by practical learning andapplication

Case Studies Research Papers/ White Paper Presentation Industrial Visits E-Learning

We believe learning should be fun!

Other Programs: Outbound Learning Program Placement Training Program Business Etiquette and Cultural Sensitivity Communication Skills


26/42


27/42

Awareness Building- managed through our promotionsstrategies

Vacant seats in business schools in Karnataka: InKarnataka, there are 220 AICTE-approved collegesoffering MBA courses. Of these, 64 colleges havegiven up possession of their management seats to thegovernment. This comes to around 1,500, around 30per cent of which offering MBA in Bangalore havesurrendered their management seats to the

government as they could not find takers for it.

However in 2011 the number has dropped, only 1400seats were surrendered.


28/42


29/42

In order to open a college, the association has to be registered as aeducational society under Act 21 of the Societies Recognition Act,

1860 in order to start functioning.

The society needs to obtain a No Objection Certificate (NOC)

from the Directorate of Higher Education (Do HE). An NOC is an

essential document certifying the requirement of a college in the

particular zone, on the basis of which land is allotted to the society

for the purpose of building a new college.

After the college gets an NOC from (Do HE) it applies to the

government for acquiring land meant for institutional purposes.

Once the college is established, it has to be affiliated to a recognised

university. The college has to comply with all the norms laid down

by the university to get the affiliation. A fixed amount has to be paid

to the university to get affiliation.


30/42

If the college offers a professional course then the affiliation has to

be approved by the concerned council.

Building plan of the Institution should have been prepared by an

Architect registered with Council of Architecture and approved by

the Competent Authority as designated by concerned State

Government / UT.

The faculty is required to be a First Class or equivalent in Masters

Degree in Business Administration or equivalent and 2 years relevant

Experience is desirable.


31/42


32/42


33/42

Director

Deputy Director

Academiccoordinator

FacultyMembers

Librarycoordinator

PlacementOfficer

AdministrativeOfficer

CampusAdministrator Members-Admin Staff

Treasurer

Members-Accounts Dept.

AdmissionsOfficer

IT OfficerExam Cell

OfficerStudent

President

Members-Student Council


34/42


35/42

1. Recruitment policy

The aim of recruitment is to attract potentialemployees who have the relevant skills, qualificationsand experience to make a positive, innovativecontribution towards the work of the College.

The process is comprehensive and rigorous to ensurethat all applicants receive fair, equitable and objectivetreatment.

The process aims to ensure that the person who best

meets the person specification is appointed withoutdiscrimination on the grounds of race, sexualorientation, colour, nationality, ethnic or nationalorigin, disability, gender, age, marital status orreligion.


36/42

2. Harassment free workplace:

Our College is an equal opportunity institution andemphasizes the need for a quality environment free of

harassment and prejudice of any kind.

Prejudice, harassment, and intimidation can take many forms,

including prejudice against race, colour, creed, religion, age,gender, sexual orientation, national origin, physical or mental

disability and also the transmission of electronic data.

Employees are prohibited from making statements or taking

actions that are potentially offensive and embarrassing to

others. Failure to adhere to the normal standards of courtesy and

consideration may lead to disciplinary actions.


37/42

3. Anti ragging policy:

Ragging is totally prohibited inside or outside thecampus and anyone found guilty of ragging andabetting ragging whether actively or passively, orbeing a part of conspiracy to promote ragging, isliable to be punished in accordance with UGC

Regulations 2009 as well as under the provisions ofany penal law for the time being in force.

The students and parents have to furnish Anti RaggingAffidavit before joining the institute.

The institute will also have a Anti Ragging Committeeand Anti Ragging Squad to monitor the same. Anyoneinvolved directly or indirectly is liable for strict actionas per the rules.


38/42

4. Drugs and alcohol free workplace:

The College is committed to maintaining a drug and alcohol-free workplace for staff and students.

This will help in ensuring the safety of staff and students.

Help in eliminating poor job performance, inefficient

operations, college rule violations, or any unethical

behaviour.

Violations to this policy will be considered gross misconduct

and will result in immediate disciplinary action that includes

one or more of the following:

oral counselling written reprimand and warning

termination


39/42

5. Safety policy:

The college is concerned with the safety and securityof its students, staff, and faculty, as well as guests andvisitors on our campuses. The college will provide asafe workplace and a clean environment to itsstudents, staff and faculty.

6. Dress code: As a B-School student, certain dress code norms are

to be followed at the college. In the academic block,

students are always required to be in presentableclothes. Dress code for boys is trousers, shirt and leather

shoes and for girls it is salwar-kurta or westernformals.


40/42

Residential school

Increase batch strength to 200

Expand to other cities: Gurgaon,

hyderabad, etc. Introduce e MBA and correspondence

course.


41/42

AP's MBA loss is Karnataka's gain, Times

of India, Nov 6, 2011

Outsource2india.com


42/42

marketing plan amita

Documents