! !

Marketing Plan J.Cole featuring Kendrick Lamar

September 17th, 2015 at American Airlines Arena Miami, FL

Prepared By: Nicole Turano

John McCarthy Angela Cooper

Report Proposed April 13, 2015

Prepared for: Professor Jeralds

University of South Carolina

Table of Contents

I: Table of Contents……………………………………………………………………………....1 II: Executive Summary…………………………………………………….………………….......2 III: History/Background..……………………………………………..…...……………………3-4 IV: Target Market………………………………………………………………………………....5 V: Analysis of Market.…………………………………………………………………….............6 VI: SWOT Analysis…………………...………………………………………………………….7 VII: Primary Research…………………………………………………………………………8-12 IX: Public Relations………………………………………………………………………….13-15 X: Guerilla Marketing…………………………………………………………………………....15 XI: Radio Advertising…………………………………………………………………………...16 XII: Pandora Radio Advertising………………………………………………………………....17 XIII: Billboard Advertising……………………………………………………………………...18 XIV: Flyers……………………………………………………………………………………....18 XV: Proposed Budget…………………………………………………………………………....19 XVI: Proposed Timeline……………………………………………………………………..20-22 XVII: Configuration of the Arena…………………………………………………….................23 XVIII: Ticket Pricing…………………………………………………………………………....24 XIX: Gross Potential………………………………………………………………………….....25 XX: Sponsorship of the Event…………………………………………………………………...26 XXI: Appendix A - Press Release……………………………………………………………....27 XXII: Appendix B - Social Media: Facebook Posts………………………………………...28-29 XXIII: Appendix C - Social Media: Twitter Posts…………………………………………..30-31 XXIV: Appendix D - Social Media: Instagram Posts…………………………………………...32 XXV: Appendix E - Guerilla Marketing Sticker………………………………………………...33 XXVI: Appendix F - 30-second Radio Advertisements………………………………………....34 XXVII: Appendix G - Pandora Advertisement………………………………………………….35 XXVIII: Appendix H - Billboard Advertisement……………………………………………….36 XXIX: Appendix I - Flyer…………………………………………………………………….....37 XXX: References…………………………………………………………………………….38-39

!1

EXECUTIVE SUMMARY

The purpose of this marketing plan is to successfully plan, organize and execute a J. Cole concert

with special guest Kendrick Lamar on September 17th, 2015 at American Airlines Arena in

Miami, FL.

Primary and secondary research was collected to determine the event, the target market, the time

of year and the public’s interest level in attending this prospective event. An online survey was

distributed to gain insight on the target market’s perspective of the event.

The key findings from the primary and secondary research include:

i. The target market for the event is male and female college students ages 18-25.

ii. There is a large desire for the concert to be held in the fall.

iii. The three main advertising efforts that should be used to reach the target audience are

social media, radio advertisements and billboard advertisements.

After obtaining this information, we were able to proceed with organizing other details of the

event. We have included in this plan advertising efforts across a variety of platforms, a budget

and a timeline which will be discussed in greater detail in the pages below.

!2

HISTORY/BACKGROUND

The American Airlines Arena was designed by architecture firms Arquitectonica and 360

Architecture, and opened on December 31, 1999. Locals call the arena “AAA” or “triple-a.” The

arena is located on the waterfront of Biscayne Bay in Downtown Miami, Florida and is home to

the Miami Heat. The $213 million facility has a capacity of 19,500, which ranks it among the

nation’s top 10 venues for total annual ticket sales. The arena is owned by the Miami Sports and

Entertainment Authority and is managed/operated by Leisure Management International.

Special features of the arena include:

■ ADA compliant

■ Public terraces/balconies off all concourses with view of city skyline and bay

■ Transparency of city and bay into inner side of arena

■ Steep configuration in lower level emphasizes intimacy of space and intensity of player/

audience relationship

■ All parking concealed below the arena

■ Design emphasis of utilizing the unique tropical outdoors

■ State-of-the-art lighting, sound and HD media signage inside and outside the arena

!3

A J. Cole featuring Kendrick Lamar concert would be a massive show, as they are two of the

hottest hip-hop artists right now and have both recently released albums that have received rave

reviews. J. Cole’s album, 2014 Forest Hills Drive, debuted at number one on the Billboard 200

list, selling upwards of 371,000 copies in the first week while Kendrick Lamar’s album, To Pimp

a Butterfly, also debuted at number one on the Billboard 200 list, selling a total of 551,000

copies, about 484,000 of which were traditional album sales.

American Airlines Arena would be the perfect place to host this massive concert. J. Cole’s tours

were previously held at smaller venues, but in the past couple of years he has expanded to

performing at larger venues such as Madison Square Garden, Xfinity Center, Staples Center and

Farm Bureau Live.

!4

TARGET MARKET

The target market for this event is male and female college students between the ages of 18 and

25. This is J. Cole’s target audience because he raps about his childhood regrets and problems,

and he tries to send a positive message to his fans who are going through the same types of

issues through his music. He raps about relatable, everyday struggles such as divorce, abortion

and family deaths.Kendrick Lamar’s target audience is the same 18 to 25 age range. Similarly, he

sings about real issues young adults face everyday, including rape and prostitution.

College aged students are typically harder to attract than any other crowd and that is an important

thing to keep in mind when beginning your marketing approach. Marketing to the college

demographic requires more time and effort than what would be needed to capture high school

students. In an effort to reach the college crowd, American Airlines Arena uses multiple

techniques like “ground roots advertising,” as well as social media and billboards around the

campuses. To help with the ground roots advertising they often enlist the help of university

alumni to help increase awareness through promotions such as ticket giveaways. This helps to

generate a buzz on campus and leads to lots of word of mouth advertising.

!5

ANALYSIS OF MARKET

Miami-Dade County has a population of 2,662,874. The county is heavily populated by those of

a Hispanic or Latino race. A breakdown of the racial demographic of the area can be seen below.

!

Since the target market for this show is both males and females ages 18-25, it is a plus that the

Miami area is home to many colleges and universities such as; the University of Miami, Johnson

!6

& Wales-North Miami Campus, Florida International University, Florida Atlantic University and

Miami Dade College. The enrollment at these schools combined is approximately 170,000

students. From this information, we found that a lot of people in Miami fit into our target market.

SWOT ANALYSIS

Strengths ■ American Airlines Arena is a leading

global entertainment company ■ The arena is one of the nations top

ticket selling venues ■ The arena is South Florida’s number 1

sports and entertainment destination

Weaknesses ■ Lack of knowledge about the event at

first ■ Lack of connection to the specific

target market

Opportunities ■ American Airlines Arena is the only

large-scale arena in the greater Miami area

■ No prime tenants in American Airlines in September

■ Ability to reach (potentially) the entire target market due to surrounding college campuses

Threats ■ Competing venues (Bankunited Center,

Sun Life Stadium, BB&T Center, The Fillmore Miami)

■ College students lack of purchasing tickets because of the high ticket cost

■ College students on vacation or not around for the event

!7

PRIMARY RESEARCH

Below are the results from a survey of 105 participants that was constructed and distributed via

Survey Monkey. The Miami market was segmented and this survey was targeted towards college

students in/around the greater Miami area. An analysis of the results (for the first 1000

respondents) is provided below.

QUESTION 1

!

!8

QUESTION 2

!

QUESTION 3

!

QUESTION 4

!9

!

QUESTION 5

!

QUESTION 6

!10

!

QUESTION 7

!

!11

QUESTION 8

!

QUESTION 9

! The data suggests that more than 70 percent of participants would be interested in attending a J.

Cole featuring Kendrick Lamar concert at the American Airlines Arena in Miami, FL. Also, the

survey yields that September 17th is the perfect time to host the concert. The NBA basketball

!12

schedule does not start until the beginning of October, so there are no prime tenants. The target

market is male and female college students between the ages of 18 and 24 (as seen in questions

7, 8 and 9), and the majority of the target market (if not all) will be in the Miami area in the fall.

University of Miami, as well as surrounding colleges will be in session in mid-September (the

survey shows that 40 percent are out-of-state students and another 40 percent are students, who

are also residents of one of Miami’s surrounding cities).

This research has provided other essential knowledge including how and where to utilize

advertisements for this event. Social media, radio and billboards, in addition to website

advertising, will be the most efficient ways to reach the target market for this event.

PUBLIC RELATIONS

For this event, a press release will be developed and distributed to local media outlets to create

some buzz about the event. A sample press release can be seen in Appendix A.

Social media is a huge aspect of marketing that the public relations department handles, and it

continues to play an increasing role year after year as technology increases and more people

move to social media not only for entertainment purposes but for news as well. Using social

media for the concert is a great way to get the attention of the college target audience that we are

looking for.

Our survey proved that social media was the number one way, with over 81 percent, that the

respondents said that they would want to hear about the event. This presents a huge opportunity

!13

because it provides us with a cost effective way of reaching hundreds of thousands of people at

once. To do this the arena will need to follow J. Cole and Kendrick Lamar on sites like

Facebook, Twitter, and Instagram so that we can stay up to date on what they are doing as well as

repost or retweet any relevant posts that they make to our own social media accounts to increase

traffic to our Facebook, Twitter and Instagram pages so our followers know what is going on

with the artists as well as the event. We will need to allot about $5,000 towards the social media

portion of our marketing budget.

Utilizing hashtags on social media will increase American Airlines Arena’s engagement on

Twitter, Facebook and Instagram. For this event, we suggest that the hashtag #AAArena and

#ColeFam should be used. #ColeFam is a popular hashtag amongst J. Cole’s fans on social

media. The implementation of a hashtag has proven to increase an events online visibility and

helps unify the conversation by bringing interested parties together. These hashtags will not only

grab the public’s attention, but it will also increase the likeliness of the target market to purchase

tickets for this proposed event. Sample social media posts can be seen in Appendices B-D.

We propose that in addition to implementing hashtags, a ticket giveaway should be utilized via

social media as well. According to Jorge Solis, a staff member of the American Airlines Arena’s

marketing department, ticket giveaways are one of the best ways to increase awareness about an

upcoming event. Fans should be encouraged to post their favorite J. Cole lyrics on Facebook,

Twitter or Instagram and use the hashtag #JCKLAAA (standing for J. Cole Kendrick Lamar

American Airlines Arena) to be entered in a raffle for free tickets to the concert. The contest

period should be from June 1, 2015 to August 1, 2015. At the end of the contest period, five

!14

lucky winners will be selected at random to win two free tickets to the J. Cole and Kendrick

Lamar concert. Five other randomly selected winners will win free concessions at the event and

free memorabilia from either the arena or our sponsor. Sample posts for this ticket giveaway can

be seen in Appendices B-D.

A Facebook event should also be created for the event, allowing fans to see who is attending and

if anyone they know is attending. Again, this is another way to create buzz about the event via

social media.

GUERILLA MARKETING

We recommend executing a Guerilla Marketing tactic, by creating customized stickers with a

specific QR Code that leads to the Ticketmaster website where patrons can purchase concert

tickets. The stickers will also have #ColeFam on them, but nothing else. These stickers should be

brought to college campuses in the greater Miami Area and secretly placed on students

backpacks throughout the campuses. When students discover the mysterious sticker they will be

immediately enticed to look up the hashtag and use the QR code. This will be an excellent tactic

to increase awareness about the upcoming event. In addition, these stickers are another great cost

effective way to advertise for the concert. 4,000 stickers will cost approximately $200. A sample

QR code can be seen in Appendix E.

!15

RADIO ADVERTISING

According to our survey, about 65 percent of our respondents said that they would like to hear

about the concert through the use of radio. This makes radio advertising the key to the success of

the event because of the large college aged market that will be listening to the radio and hearing

our ads.

Selecting the correct radio station is also key in advertising. Choosing a radio station that doesn’t

match with the artist you are trying to promote and the demographic you are trying to reach is a

waste of both time and money. The radio stations that would be most effective to market for J.

Cole and Kendrick Lamar would be Miami’s Power 96 (96.5 FM), 99 Jamz (99.1 FM), and 103.5

The Beat (103.5 FM), because they are three of the top stations in Miami that play all of the

current, popular hip-hop music, making these the perfect choices. Not only do these stations

align with the artists, but a lot of our core demographic can be drawn from them as well.

American Airlines Arena has done lots of advertising with these stations for past hip-hop shows

and for a 30-second drive time spot we can expect to pay about $5,000 per week ($5,000 per

week for 5 weeks = $25,000 total). Advertising during drive time will be critical because we will

have the most ears tuned into the radio during that time, allowing for our advertisement to have

the greatest reach possible. Potential radio advertisement voiceovers can be seen in Appendix F.

!16

PANDORA RADIO ADVERTISING

Our primary research showed that 65 percent of people listen to Pandora Radio. This was close

behind the amount of those surveyed who listen to regular FM radio. With Pandora being so

popular, we looked into advertising the concert through them. We found that just audio

advertisements may be the best to use on Pandora being that our target market is mostly listening

on the go instead of watching the screen for video ads. Below are some specs of the audio

advertising that Pandora offers:

■ 15 or 30 second audio advertisement

■ Companion Title (J.Cole & Kendrick Lamar)

■ Companion Banner (The banner will link users to the concerts’ Ticketmaster site to

purchase tickets)

■ An image of the potential banner can be seen in Appendix G.

Audio advertisements cost from $8 - $12 per ad. From May 14-28, 2015 and August 27-

September 17, 2015, we recommend that 60 audio advertisements should appear on Pandora.

Assuming that it will cost approximately $10 per audio ad, this advertising effort will amount to

a total of about $600.

!17

BILLBOARD ADVERTISING

Another important aspect of advertising is designing and putting up billboards informing people

about the upcoming event. Billboards are critical because they are so prominent and can be seen

from a distance, and they stay up 24 hours a day allowing people to see them whenever they

happen to pass it, regardless of the time of day. Billboards that American Airlines Arena

purchases, according to Jorge Solis, are usually placed around college campuses to help get the

attention of the college crowd. Billboards will require a large portion of the advertising budget,

costing around $42,500 for the necessary space. This $42,500 will account for one standard

billboard ($3,500 per week for 5 weeks) and one digital billboard ($5,000 per week for 5 weeks).

A potential billboard advertisement can be seen in Appendix H.

FLYERS

Flyers are another effort that can be used to promote the J. Cole and Kendrick Lamar concert.

They are a cost effective way to promote because they can be produced in bulk. Flyers can be

used to promote the ground roots advertising efforts at the college level. They should be posted

and handed out around the area, especially around the college campuses to keep the concert as a

top of mind event for people in the community, which should help drive them to purchase tickets

to the show. Flyers will cost approximately $2,000, considering the quality/color of the flyers,

!18

the cost of ink, and the amount of flyers needed to pass out around college campuses. A sample

flyer can be seen in Appendix I.

PROPOSED BUDGET

It is important to make sure that the advertising budget for the show is carefully managed

because if it doesn’t stay balanced than some of the advertising tools will need to be removed

and that will detract greatly from the overall goal of raising awareness around Miami and the

surrounding area about the J. Cole and Kendrick Lamar concert. According to Jorge Solis, the

marketing budget would be around $100,000 for a concert of this magnitude. A proposed budget

can be seen below.

Item/Action Cost

Radio $25,000

Pandora $600

Social media $5,000

Billboards $42,500

Flyers $2,000

Guerilla marketing stickers (4000) $200

Thank you gifts for alumni $500

TOTAL: $75,800

!19

PROPOSED TIMELINE

With the budget in place, the next step is to create the advertising timeline. The timeline will help

keep everyone on the same page and ensure that the process runs as smoothly and efficiently as

possible.

After the first official announcement of the concert there will be lots of heavy advertising in the

first two weeks following that announcement. This will include radio spots, Pandora spots, the

installment of billboards, along with plenty of social media posts relating to the event.

Following those two weeks of heavy advertising there will be a “dip” where the advertising is

not a heavy dose of ads, rather it is more focused on the social media aspect. During this time

we will “stalk” the performers’ social media accounts and repost any of their posts relevant or

related to our event (Jorge Solis says this is a critical step in the social media aspect of marketing

the event). This includes upcoming radio interview announcements, videos from other shows on

the tour, as well as pictures from behind the scenes moments.

Aside from reposting the artists’ social media posts there will also be giveaways on the arena's

social media accounts to help increase awareness and generate buzz. The dip will end about

three weeks outside of the concert date, and at that time the advertising begins to ramp up again,

adding back the radio and Pandora advertisements to go along with billboards, flyers, and

continued social media advertisements. During this final push it will be critical that our

advertisements stay fresh and up-to-date. To do this we will need to make sure that all print ads

!20

are correctly labeled and all radio ads are reading the correct time frame in regards to how far

away the concert is. For example: next weekend, this weekend, tomorrow night, or tonight.

When the week of the show hits, September 13th, we will need to put out a press release telling

everyone that the show is this weekend. This will help generate even more buzz around the

event having it in the news and being only a few days away. We will continue to advertise

heavily through this week, up until the show begins. The day of the show, September 17th, we

will run our final advertisements and make sure that all of the proper radio stations and news

outlets know that the show is tonight to build anticipation, and then when the doors open and the

arena is full, we know that we have done our job.

A full timeline can be seen below:

Date: Action:

October 1, 2014 Contact promoter about the event

October 14, 2014 Contract is tentative

October 27, 2015 Contract is confirmed

November 10, 2015 Event is contracted

January 2, 2015 Marketing department team meeting Get exact prices on radio, pandora and billboard advertisements

February 1, 2015 Contact 99 Jamz about being a sponsor

February 1, 2015 Contact alumni about passing out flyers and guerilla marketing at universities

March 16, 2015 Generate radio voiceovers, pandora ads and billboard samples

April 20, 2015 (THE LATEST) Set ticket prices

!21

April 25, 2015 (THE LATEST) Get radio and Pandora commercials and billboard images approved

May 1, 2015 Concert announced

May 12, 2014 Hand out Flyers at universities

May 13, 2014 Guerilla marketing begins at universities

May 14, 2015 Tickets go on sale

May 14, 2015 Heavy marketing begins (Radio/Billboards/Pandora)

May 28, 2015 Dip begins

May 29 - July 15, 2015 Evaluate marketing efforts thus far

May 28- August 27, 2015 Social media and ground roots advertising

June 1, 2015 Ticket giveaway contest begins

June 1, 2015 Create Facebook Event

August 1, 2015 Ticket giveaway contest ends

August 27, 2015 Dip ends/heavy marketing begins again

September 13, 2015 Press release for week of the concert

September 17, 2015 Day of concert

September 18, 2015 Evaluate effectiveness of marketing plan and adjust for next event if necessary

!22

CONFIGURATION OF ARENA

!

Above is a seating chart and 270° seating configuration for the J. Cole featuring Kendrick Lamar

concert at American Airlines Arena. The gray area behind (left) of stage should not be used.

Similar artists that have used this configuration at American Airlines Arena including, Ariana

Grande, Ricky Martin and Romeo Santos. After factoring out these kills, there are 15,402 seats

available seats left for purchase.

!23

TICKET PRICING

Ticket prices for this concert have been determined by comparing ticket costs of J. Cole concerts

at similar venues, and ticket costs of similar artists that have played at American Airlines Arena.

J. Cole and Kendrick Lamar’s concert ticket prices should lie somewhere in between these

similar events. Approximate prices of the compared events are listed below.

Romeo Santos Ricky Martin J. Cole AmericanAirlines Arena American Airlines Arena Xfinity Center

!24

GROSS POTENTIAL

The gross potential of an event is the money figure reflecting the potential sales income if every

seat in the house was sold at its top price. An approximate breakdown of the number of seats in

each section and gross potential is pictured below.

Floor: Sections 1 - 6 ■ 24 rows with 14 seats in each row

■ 20 x 14 = 280 ■ 280 x 6 sections = 1,680 seats ■ 1,680 seats x $350 = $588,000

100 Level: Sections 104 - 121 ■ 30 rows with 20 seats in each row

■ 25 x 20 = 500 ■ 500 x 17 sections = 8,500 seats ■ 8,500 seats x $200 = $1,700,000

300 Level: Sections 307 - 311 and 322 - 326 (smaller sections) ■ 10 rows with 10 seats in each row

■ 10 x 10 = 100 ■ 100 x 10 sections = 1,000 seats ■ 1,000 seats x $120 = $120,000

300 Level: Sections 314 - 321 ■ 10 rows with 20 seats in each row

■ 10 x 20 = 200 ■ 200 x 8 sections = 1,600 seats ■ 1,600 seats x $120 = $192,000

400 Level: Sections 411 and 420 (smaller sections) ■ 10 rows with 10 seats in each row

■ 10 x 10 = 100 ■ 100 x 10 sections = 1,000 seats ■ 1,000 seats x $95 = $95,000

400 Level: Sections 412 - 419 ■ 14 rows with 15 seats in each row

■ 14 x 15 = 210 ■ 210 x 8 sections = 1,680 seats ■ 1,680 seats x $95 = $159,600

GRAND TOTAL: $2,854,600

!25

The total number of seats used for this gross potential is 15,460 and the capacity for a 270°

SPONSORSHIP OF THE EVENT

A prospective sponsor must be a good fit with the facility and with the artist in order to see out

an effective sponsorship (a good fit has a similar brand image and target audience). The sponsor

for this concert should be the radio station 99.1 FM. 99 Jamz is one of the top two hip-hop

stations in the Miami market.

Due to Cox Media’s sponsorship policy, they will be the sole media company sponsor of this

event (Per Bria Taylor, sales associate for Cox Media group, they are the only media company in

Miami allowed to engage in a concert sponsorship). As a part of the sponsorship 99 Jamz will be

offered to be featured on all concert promotional materials. The concert will also be presented by

99 Jamz which can be seen printed on the ticket below:

!

In order to engage in a successful sponsorship, we will ensure a fair activation for 99 Jamz.

Activation is defined as for every dollar spent on a sponsorship, an equal amount of money

should be spent promoting the sponsorship. This balance can be seen in our prospective budget

that was mentioned earlier.

!26

APPENDIX A - Press Release

For Immediate Release

Contact: Angela Cooper Marketing Department American Airlines Arena acooper@aaarena.com (786) 777-1123

J.Cole and Kendrick Lamar to Perform at American Airlines Arena

MIAMI —( 12 May 2015)— Leaders of the hip-hop new school, J.Cole and Kendrick Lamar, are set to perform at American Airlines Arena on September 17 at 8 p.m.

The highly anticipated show is sponsored by South Florida’s TRU Home for Hip-hop, R&B and Throwbacks, 99 Jamz.

“We’re excited to be able to host this concert at American Airlines Arena,” said Jorge Solis, an employee in American Airlines Arena’s marketing department. “J.Cole had a great year with 2014 Forest Hills Drive and Kendrick’s recent album, To Pimp A Butterfly is off to a great start. The crowd at this event is going to be phenomenal.”

J.Cole’s album 2014 Forest Hills Drive was the first album with no features to go platinum in 25 years. “This guy is a big deal and we’re happy to have the opportunity to have someone like that perform at our arena,” said Solis.

Tickets for this event go on sale on Thursday and can be purchased at the arena box office or on Ticketmaster.

For more information, contact American Airlines Arena (786) 777-1000.

###

!27

APPENDIX B – Social Media: Facebook Posts !

!

!

!

!28

!

!

!

!

!29

APPENDIX C - Social Media: Twitter Posts !

!

!

!30

!

!

!

!31

APPENDIX D - Social Media: Instagram !

! !

!32

APPENDIX E - GUERILLA MARKETING STICKER

!

#ColeFam

!33

APPENDIX F - 30 Second Radio Advertisements

*J. COLE MUSIC* COME OUT TO AMERICAN AIRLINES ARENA ON SEPTEMBER

17TH TO SEE J. COLE AND KENDRICK LAMAR PERFORM LIVE. TICKETS ARE ON

SALE NOW. CALL OUR TICKET LINE AT 1-800-745-3000 OR VISIT

WWW.TICKETMASTER.COM/J.COLE FOR DETAILS. AGAIN THAT IS 1-800-745-3000

OR TICKETMASTER.COM/J.COLE.

AMERICAN AIRLINES ARENA PRESENTS J. COLE FEATURING KENDRICK LAMAR

ON SEPTEMBER 17TH. FOR MORE INFORMATION OR TO PURCHASE TICKETS, CALL

1-800-745-3000 OR VISIT WWW.TICKETMASTER.COM/J.COLE. AGAIN THAT IS

1-800-745-3000 OR VISIT WWW.TICKETMASTER.COM/J.COLE.

!34

APPENDIX G - Pandora Advertisement

!

!35

APPENDIX H - Billboard Advertisement

!

!36

APPENDIX I - Flyer

!

!37

REFERENCES

Primary sources: SurveyMonkey Survey of college students in the Miami area, Jorge Solis -

Marketing Department at American Airlines Arena, Bria Taylor - Sales Associate for Cox Media

Group Miami (99 Jamz).

http://www.aaarena.com/arena-information

http://basketball.ballparks.com/NBA/MiamiHeat/newindex.htm

http://www.aaarena.com/events/seating-charts

http://www.city-data.com/articles/American-Airlines-Arena-is-Miamis.html#b

http://imgkid.com/kendrick-lamar-concert.shtml

http://soulculture.com/music-blog/j-cole-discusses-diggy-beef-project-with-kendrick-lamar-

more-video/

http://www2.uncp.edu/home/acurtis/Courses/ResourcesForCourses/PublicRelations/

PublicRelationsWhatIsIt.html

http://www.ticketmaster.com/romeo-santos-miami-florida-06-20-2015/event/

0D004E43E416BA56?artistid=1670057&majorcatid=10001&minorcatid=40

http://www.miamidade.gov/business/library/reports/2014-economic-demographic-profile.pdf

http://quickfacts.census.gov/qfd/states/12/12086.html

http://clearchanneloutdoor.com/how-to-buy/rates/

http://www.miami.edu/index.php/about_us/fast_facts/student_enrollment_--_fall_2014/

http://www.jwu.edu/uploadedFiles/Documents/Standards/JWUFactSheetNMI.pdf

http://www.fiu.edu/about-us/rankings-facts/index.html

!38

https://www.fau.edu/explore/pride.php

http://www.slideshare.net/jd11ij/comm-2f00-j-cole?next_slideshow=1

http://www.slideshare.net/NishaRait/artist-images

http://amarudontv.com/2012/07/02/kendrick-lamar-review-electric-ballroom-camden/

http://www.concert-promotions.com/concertexcerpts.html

http://www.makestickers.com/customize.aspx?tid=11302

http://www.privco.com/spotifys-latest-financials-does-internet-music-have-a-future

http://tommytoy.typepad.com/tommy-toy-pbt-consultin/2011/06/pandora-mediaincs-decade-long-effort-

to-redefine-radio-took-a-small-step-forward-with-a-closely-watched-initial-public-off.html

http://gotthathiphop.com/?p=11467

http://radio.com/2015/02/23/j-cole-2015-tour-dates/

http://www.mapaplan.com/seating-plan/miami-american-airlines-arena-detailed-row-numbers-chart/

american-airlines-arena-miami-seating-chart.htm

http://advertising.pandora.com/product/audio/

!39