Marketing Plan

By Group 4

Spring, Vicky, Moon, Michelle

Vivi, Lily, Carmen, Sophie

Introduction

• Name: Kuder Limited Liability Company (酷得有限责任公司 )

• Product: Heater& Freezer

• Target market: users in the campus, offices, and apartments, and the self-driving travelers

• Kuder mini Heater& Freezer

• Rectangular • Special and unique designs on the surface

(such as Sinicism中国风 , lovely style, simple contract简约风格 )

Freezing layer on top

Heating layer underneath

• Three sizes: Mini size (15L) Middle size (50L) Large size (86L)

We have four series called TACO series.

• T Travel; for self driving travelers • A Apartment; for singles

• C Campus; for students • O Office; for office workers

• The sliding door: you can slide the door from two sides; it saves room.

• Storage batteries for the three sizes.

combine the functions of

electronic batteries and solar batteries.

Pricing

• Compared with other brands’ price and quality, the cost-effective of our products is higher. • Mini size (15L): 200-300 RMB• Middle size(50L): 400-500 RMB• Large size (86L): 650-750 RMB

• We also provide rechargeable batteries. • A battery for 15L Heater& Freezer: 50 RMB• B battery for 50L Heater& Freezer: 75 RMB• C battery for 86L Heater& Freezer: 100 RMB

Department stores

Supermarkets

Advertising

• Newspaper

• Television

• Direct mail

• Online advertising

Newspaper• low in cost • can be prepared and placed within minimum

time

Television • reach a vast captive audience of all types with col

orful and eye-catching messages

Direct mail advertising

• letters, fliers, and catalogue• target specifically on the campus

Online advertising

• can be viewed at any time people like, reach worldwide audience

• Compete with our competitors on the website

Personal selling

• recruit some campus agents to sell the product.

• the most direct way for our company to help customers satisfy their needs and wants through face-to-face communication with the campus agents

Sales Promotion

Purpose: increase customer awareness and the sales of our product

point-of-sale displays

specialty adverting

package sales

Three methods

•Draw consumers’ attention

• offer the experience of trying our products.

Point-of-sale displays

•shopping bags which are printed with our logo to people•make people know our product.

Specialty advertising

kuder

• Buying one Heater& Freezer plus rechargeable battery at the same time can enjoy 10% discount of the battery or have the warranty lengthened.

• Buying two Heater& Freezers can have a discount of 50% of the battery.

Package sales

Public Relationship

Purpose

• Help our company to build good will among public

• Maintains a positive image of our company

Two approaches:

•Sponsorship

•Setting up an official website

Sponsorship

•Sponsoring in sweepstakes of some supermarkets as a second or third prize.

•Or as a premium for customers who buy enough from certain supermarket.

Setting up an official website

• Setting up an official website so that customers can know more about our product.

• It provides a place for customers to make comments which helps improve our products.

• The website is linked to our virtual store.

Summary

• It is convenient, functional and modern.

• The price is reasonable. It’s very cost-effective.

• We use multiple promotion methods to promote it, and we will have significant effect.

Thank You!