MARKETING PLANMARKETING PLAN

Contents1. Executive Summary (1 page)2. Environmental Analysis (3)3. SWOT Analysis (2)4. Marketing Objectives (2)5. Marketing Strategies (4)6. Marketing Plan7. Conclusion8. References (1)

Executive SummaryExecutive Summary

Contents

1. Introduction2. Environmental Analysis 3. Target Markets5. Marketing Objectives7. Marketing Strategies8. Marketing Implementation9. Evaluation and Control

Environmental AnalysisEnvironmental Analysis

1. The Marketing Environment2. The Need for the Product3. Demographics4. Market Potential

SWOT AnalysesSWOT Analyses

1. Strengths2. Weaknesses3. Opportunities4. Threats

Marketing ObjectivesMarketing Objectives

1. Sales2. Profits3. Status Quo4. Market Share

Marketing MixMarketing Mix

Product StrategiesProduct Strategies

Distribution StrategiesDistribution Strategies

Promotion StrategiesPromotion Strategies

Pricing StrategiesPricing Strategies

Marketing ImplementationMarketing Implementation

1. Organization2. Time Table for Activities

Evaluation and ControlEvaluation and Control

1. Checking the plan implementation

ReferencesReferences1. “Marketing Plan,” William M. Pride and O. C. Ferrell, Marketing - Concepts and Strategies, 12th Edition, Houghton-Mifflin, 2003. Sample Marketing Plan, Appendix C, pp. C1-C11, and also, p. 30, and pp. 40-48.

3. “Whose Plan is Better Anyway: Yours or Mine,” Journal of Marketing Education, May-June, 2002, pp. 84-96.

4. Personal Interview with Mr. Any Name on 9/25-27, 2003 with Executive Director, Wild Adventures Theme Park, Valdosta, GA

5. “What is in it for me,” A discussion on Small Business Marketing in PBS local Channel 8 on 10/5/2003.