Submitted by : Group No 5

Executive Summary• Sub Brand of titan• Market saturated with designer labels• Carved a niche for itself in the youth accessories market

(watches,sunglasses,helmets,belts,bags,wallets,apparals,giftcards)• Designs that are refreshingly different, casual, eclectic & fun• Prices that don't burn a hole through the pocket• Targeted at Generation next.• Taglines “move on”

Product Range

Current• Watches• Bags• Sunglasses• Belts• Wallets• Motorcycle Helmets

Our VisionWe create elevating experiences for the people we touch and significantly impact the world we work in

We will do this through a pioneering spirit and a caring, value-driven culture that fosters innovation, drives performance and ensures the highest global standards in everything we do

Our Mission

Our Values• Total customer orientation Customers take precedence over all else,

always.• ‘people first’, Company recognizes the strength and contribution of

people in the company's success and growth.• Integrity do the right thing be honest be ethical.

Fastrack Traits

• Trust • Quality • Style• Comfort

• Durability• Fashion• Youth

Fastrack is synonymous of :

Why should Fastrack enter into this business?

The total retail market is estimated at US$ 545 Bn in 2013.food and grocery segment is the largest retail category with 70% total retail market followed by apparel sector

Source -Techopak analysis

Market Estimation

• Based the questionnaire and the designs presented we got the following responses

• Sample taken was 100000 young people from cosmopolitan states(Pune ,Bangalore ,Noida ,Gurgaon)

Questionnaire• questions.docx

Competitive Analysis

Sl No Important Prospectus

Fastrack Basic Flying Machine

Wrangler Levi’s

1 Price ++ + - - -

2 Quality + + + + +

3 Style ++ + - + +

4 Availability - + - - -

5 Prestige + - + + +

Competitive Advantage

•Fastrack never compromises on quality.•Fastrack produces most number of styles in its price range compared to its competitors.•Fastrack is using the latest technology in its production units.•Fastrack is concentrating on a specific age group which is in moderate income hence keeping to lower cost.

Environmental Analysis

•PESTEL ANALYSIS•SWOT ANALYSIS•Porter’s Five Forces Model

PESTEL Analysis Political•Taxation policy •Trade restrictions & Tariffs •Government Stability

Economic•Rate of Inflation •Wage Level •Level of Unemployment•Level of economic development

Social•Level of social cohesion•Growth rate of youth population •Education

Technological•Energy availability & Cost •Innovation System

Environmental •Sustainable Development•Less pollution(cfc emission)

Legal •Competition Laws & Policy•Employment Law

S.W.O.T. Analysis

STRENGTHS

• Popular among youth.

• Provides value for money.

• Trusted for quality.

• Providing unique special collection.

• Skilled & Innovative labor force

WEAKNESSES•Not associated to maturity•Wrong assumptions and forecasts.•New Set up cost of plant

OPPORTUNITES• Price Competitiveness• Greater penetration with in

industry majors like Flying Machine, Levies & Gap• Huge market and demand is

unlikely to change.• The young independent

individuals are trendsetters & fashion oriented• Youth of India are far more

brand conscious than their predecessors.

THREATS• Many foreign players entering in the race. •Inability of organization to forecast market conditions• Too many players will dilute the market & the profit margin.• Increasing the price of the raw material like cotton, stitching accessories

Porter’s Five Forces Model

Marketing Plan :STPUSP:Fastrack is a mid-market brand. Our biggest USP is that we offer world-class quality, a variety of world-class fashion at very affordable prices. We understand the need of youth as we are constantly innovative.

Demographical:•Age (18-35)•Gender (M/F)•Income (Mid Level)

Segmentation:

Psychographic:•Life style (Casual) •Activities (College going)•Personality (Out going)

Behavioral:•Occasions•Brand loyalty•Usage rate•Benefits (Add-On)

Positioning

•Whenever we think of Fastrack, what comes to our mind is “ MOVE ON"

•Fastrack positions itself as both trendy and affordable range for youth.

4P’s of Fastrack

Product Strategy

•USP : Youth Appeal

•Positioned as Casual Wear

•Seen by the audience as Fashionable and Trendy

•Product uses Funky, Adventurous and Cool Colors

•Out-of-the box designs

Place Strategy :•Selective distribution Network•Inventories: Delhi, Bangalore, Kolkata, Mumbai•Launch with145 exclusive brand outlets, 278 Large Format Stores like Shopper’s Stop and Lifestyle, and 400 Multi Brand Outlets nationwide.

Pricing Strategy

• Midlevel Pricing for Urban Audience in Tier I and II cities• Products range from Rs 650/- to Rs 5,000/-• Price Strategy – Penetration• Discount

Promotional StrategyPublic Relations •Facebook page•You Tube Channel•Twitter Page

Advertisement•Web ads•Hoardings•TVC •Youth Magazines

Sales Promotion•Discounts•Coupons•Broacher•Events & Competition

• Price is one of the important part of business.• Fastrack offers best wide range at inexpensive prices.• The pricing is mid level between 650 to 5000.

Fina

nce

• Limited colors and designs • Advertising and promotion• Technological advancement• Vertical integration (suppliers of textile)

Monitoring Brand Presence • Social Mention• Designing interactions across the consumer

decision journey• Making data and discovery a nonstop cycle• Monitoring interest of rival company• Media monitoring

GROWTH Potential

Future Plans

• Targeting three-fold growth in revenue in 6 years, Rs. 14,000 crore• Plans to add 50 more exclusive Fastrack showrooms.• Tapping into the huge opportunity in International Markets