Marketing Plan of Magnum Wallet App

Magnum Wallet is a mobile application that provides the opportunity for users to earn credits and as well as monetize the credits for downloading, referring, various other apps.

Magnum Wallet is a mobile application

which collaborates with various other mobile Apps

To encourage users to download, explore

Various apps in turn to earn monetary benefits,

credits, talk time.etc

Company Overview

Magnum Wallet aims to reward the users for using the app by providing a platform for the

users to explore the apps through incentivization. Onthe other hand, Magnum wallet collaborates with other

Firms to help them promote their products/apps.

Market Overview

Magnum Wallet aims to target theyounger generations by delivering a

smooth user interface.

Competitors

Magnum Wallet faces stiff competition from apps like Ladoo, Freecharge,Mcent, etc. The firm believes in the

Philosophy of rendering the service offered in the most effective manner. Unlike its competitors,

Magnum Wallet provides a spam free smooth user Interface enhancing security and this is a USP

That would win the trust of users apart from the Various features.

Collaborations

Magnum wallet has collaborated with companies like Jugnoo, Ola , Book My Show, Groupon, Pay TM and PayPal to

reward the users in the best way possible for exploring their interests.

Target Users

Magnum Wallet targets every segment of smart phone users but would specifically target young users who spend more time

on smart phones and they are more attracted to the incentives

Goals

Magnum Wallet aims to reward its users with incentives and a smooth user

interface without any technical glitches. It aims to provide even better facilities to its

users in the premium version

Free Version of Magnum Wallet

The Free Version of Magnum Wallet provides users with a smooth spam free interface

equipped with the ability to reward users for downloading apps. The users can transfer

credits. In the free version users have limited credits per download compared to premium users. Users can use them for only talk time

recharges. The Free Version Lacks other privileges like free message credits , special

Groupon offers.

Premium Version of Magnum Wallet

The Premium version of Magnum Wallet is priced at 99 cents for 45 days. The premium version allows the users to access the following privileges :• Free Messaging credits for SMS for a specific amount of usage per week.•Chance for the users to win tangible rewards from Book My Show for loyal usage.•Discount coupons from collaborated applications including Groupon , Flipkart , Ola and referral codes from Uber.•Use credits to pay for utilities like electricity bills, book railway tickets from IRCTC using the credits.

Refer to Earn Strategy

Magnum Wallet provides a great number of credits for users who sign up new

members and the users can monetize the credits by signing up a minimum number

of 5 users. The number of credits rewarded in this process is really high.

Sources of Revenue

Magnum Wallet earns its revenues and profits by collaborating with other mobile applications and they would share a part of their generated revenue with users in turn promoting them to use more. This strategy is not known by many users.

Communicating with the users

Connecting with the users helps Magnum Wallet to know the

preferences of the users and in turn the data acquired can be used

to enhance the quality and features of the app.

Outline of the Marketing Plan:•Introduction to the application•Executive Summary of the application•Company Overview •Market Overview•Competitors•Collaborations •Target Users•Goals •Free version of Magnum Wallet•Premium Version of Magnum Wallet•Refer to earn strategy •Sources of Revenue•Communicating with users

Disclaimer:These slides were created by V. Ritvik Anand from Ethames Degree College during a Marketing Internship under Dr. Sameer Mathur, IIM Lucknow