marketing plan of action - keller williams...

Marketing

Plan of Action

Driven for your success

Message from Our Team Leader

Thank you for this opportunity for my team and I to help serve you and your housing needs.

We are committed to seeing your real estate success! Driven by a strong desire to provide for my family, my goal

is to go the extra mile for all our clients by not only being RELATIONSHIP based, but also

PROACTIVE to bring the Best Results possible!

Active vs. Passive

• Passive agents put your home in the MLS and

wait for the home to sell

• Active agents, like myself and my team

proactively prospect for buyers in and around

your home to get your home sold quicker and for

more money.

•We use our professional sales training to bring

our clients the most money in the shortest period

of time.

Relationship based vs.

Transaction based•Transaction based agents look to sell your

home and move on – with no long term

interest in mind and little care for the client.

•Relationship based agents focus on the client

first and always. They understand that

providing the best service with the highest

integrity will yield the best results for their

clients.

•Our long term approach to helping our clients

before, during and after) is the reason why

most of our business comes from repeat

clients and referrals. On average each year

over 80% of our business comes this way.

We are so confident in our services that when you

list your home with us, if you are not completely

satisfied with our customer service or our

marketing efforts, then you can cancel the listing at

any time.

NO OBLIGATION & NO FEE!

If you’re not happy, we’re not happy!

Our Marketing Plan of Action

Our system maximizes exposure of a property to the most people, making the most money for

the seller in the least amount of time.

Our objectives are the following:

1. To assist in getting as many qualified buyers as possible into your home until it is sold.

2. To communicate to you, weekly, the results of our activities.

3. To assist you in negotiating the highest dollar value … between you and the buyer.

Below are the steps we take to get your home sold … the “Proactive Approach”:

1. Price your property strategically so you’re competitive with the current market and current

price trends.

2. Suggest and advise as to any changes you may want to make in your property to make it

more saleable.

3. Submit your home to the Multiple listing Service (MLS)

4. Hire a top of the line professional photographer and videographer (optional) to enhance

your image online where over 90%+ of buyers begin their search.

5. Produce professional virtual tours for the video and photos taken to maximize your online

exposure.

6. Actively prospect for buyers daily. Our agent team calls buyers, sellers, local agents, and

our sphere of influence for a minimum of 3+ hours daily.

7. Stage your home to cast a positive light on the features most important to buyers.

Complimentary professional staging consultation (optional) and staging tips to help sell your

home for more money in less time.

8. Install professional “For Sale” signage, complete with detailed property fliers easily

accessible to drive-by prospects.

9. Use our marketing specialist to produce a brochure to put on display in the home to

emphasize the top selling features of the home and area.

www.DonovanHomeTeam.com


Plan of Action (continued)

10. Use a professional showing service (CSS) to track showings and feedback and set the

accessibility of your home.

11. Optimize your homes internet presence by posting to our Keller Williams Listing System

(KWLS). This system exposes your property to over 80,000+ individual sites and 300+

commercial sites.

12. Implement our “marketing machine” to boost your homes presence online

13. Post as a featured listing on our email newsletter.

14. Market Snapshot Reports – Monthly community reports that show you the current Active,

Pending, and Sold Homes in your neighborhood. Info is taken directly from the MLS

15. Provide you with weekly updates detailing our marketing efforts, including comments from

the prospective buyers and agents who have visited your home.

16. Maximize exposure to all the agents in our office, showcasing your home before it even hits

the market 300+ professional agents.

17. Target marketing to active buyers, investors and real estate agents who specialize in selling

homes in your neighborhood.

18. Whenever possible pre-qualify the prospective buyers prior to any showings

19. Represent you on all offer presentations … to assist you in negotiating the best possible

price and terms.

20. Handle all the follow-up upon a contract being accepted … all mortgage, title, and other

closing procedures

21. Deliver your check at closing.

A NORMAL DISCOUNT BROKER

CANNOT DO ALL OF THIS.

WE OFFER THE BEST FULL TEAM SERVICE

FOR THE BEST PRICE!

The Team Advantage


Ryan DonovanTeam Leader

Ryan brings over 10 years of experience helping hundreds of buyers

and sellers. His skills, experience & leadership help the team to grow

each day to better serve our clients and grow as individuals.

Andrew HopleyAgent / ISA

Andrew serves as our lead agent and ISA that is actively calling for our

buyers and sellers each day. Drew’s experience and masterful

negotiation skills bring repeat clients and referrals.

Nicole DeMiglioChief Operating Officer

Nicole handles all customer care and manages our admin core with the

main goal of exceeding our customers’ expectations. She is the glue

that holds us all together and puts smiles on everyone’s faces.

Cindy ViernesTransaction Coordinator

Ensures each detail is managed for every buyer and seller from the

time they’re under contract until closing.

• SPECIALISTS - Having a team of specialists (vs. generalists) allows us to bring

superior customer service more than any single agent can provide.

• Our agents can focus on the activities that net the client the best results

(negotiating / selling / prospecting)

• SYSTEMS & DETAILS - Our admin team ensures that all the T’s are crossed,

I’s dotted, and our clients are completely satisfied.

Trish SantosAgent / ISA

Trish is our Virginia specialist and ISA on the team serving both buyers

and sellers. Trish presents her services with the highest level of

expertise, professionalism, and personal service.

Cory WilsonAgent / ISA

Cory is a Maryland specialist and ISA on the team serving both buyers

and sellers.

• EVERY DAY (Mon-Fri) between 8-12:00 WE actively call potential

clients, agents, neighborhoods, anyone to put buyers and sellers

together.

• We STAND UP and do this CONSISTENTLY every day

uninterrupted because we believe in actively calling for our clients

• We are PROFESSIONALLY TRAINED PROACTIVE agents

The Proactive Approach in Action

Communication is Key


• In our experience we've noted that the #1 most consistent complaint among

sellers out there is the lack of communication with their agent

• Our team has a systematic approach so that you know what's going on with

your listing at all times.

• We systematically touch base each and every week with reports to let you

know what is going on with your home:

a. We track online views

b. Showing traffic and feedback

• We are proactive in getting feedback for our sellers for every showing by

calling, texting, and emailing if no feedback is initially provided.

• Our team reviews the listings weekly and stays in communication regarding

improvements and or recommendations to maximize your resale potential.

• Bottom line: you will know what is going on and what is needed to sell your

home with the best results


What Sets Us Apart?

1. The Team Advantage

a. Specialists vs. Generalists

i. Customer Care Manager

ii. Transaction Coordinator

iii. Marketing Specialist (4-page fold out brochure)

iv. ISA (internal sales associate)

b. Our Keller Williams McLean office is the #1 most productive and profitable

KW office in the Region

c. Highest list to sold price ratio

d. Top teams in the country and #10 office in America

2. Active vs. Passive agents

a. This is a sales industry – very few of us out there

i. Mike Ferry trained sales agents

b. Proactively prospecting daily for buyers for your home vs. sitting and

waiting

3. No corners cut

a. Professional photos and video

b. Free staging consultation by Professional Stager

4. Results

a. Repeat clients and referrals

b. Over 90% of our business comes from past clients and referrals annually

5. Unbeatable Cancellation Policy

o We are so confident in our services that when you sign with us if you are

unsatisfied in anyway with our services you can cancel our agreement and

move on!

Extended Marketing Reach

Optimize your home’s internet presence by posting to our Keller

Williams Listing System (KWLS). This system exposes your

property to over 80,000+ individual sites and 300+ commercial sites.


Three things to remember:

1. You don’t get a second chance to make a first impression.

2. A review of over 2,800 properties in 8 cities found that staged homes, on average,

sold in half the time that non-staged homes did.

3. Most buyers make decisions about the property they see within the first 15

seconds of entering the home.

What Can Staging Do?

The Home Selling Process: Staging Your Home

Location Cannot be changed

Size Difficult to change

Amenities Can be changed

Condition Can be changed

Adding cost-effective amenities and improving the general cleanliness and condition of

the home is what we call “staging.”

When a seller stages their home, one of two things happens:

1. The home becomes more valuable than other comparable properties in that price

range.

2. The home gets moved up in price and becomes the lowest priced in the next higher

price bracket or category.*

*Based on the national best-seller

SHIFT: How Top Real Estate Agents Tackle Tough Times

by Gary Keller

The Staging Advantage Your first showing happens online

Before After

What Our Clients Say“Ryan is an experienced, hard-working,

and effective real estate agent. He has a

good system in place and effectively sets

and exceeds expectations. We relied

heavily on him during the negotiation and

closing periods, which included some

unexpected events Ryan was familiar with

and helped us resolve. We were so

grateful for his promptness, experience,

and availability. We feel that we received

the greatest value possible for our

investment and thoroughly enjoyed

working with Ryan!”

-Richard & Kateri Ambrow

“I've had the pleasure of 'consulting' with

Ryan for nearly ten years when I was

in/out of real estate decisions and needed

a trustworthy and knowledgeable person to

speak with. Given our experience with

Ryan and our trust with him as an

individual, we hired him to sell my wife's

condo, my condo, and purchase our first

home (just weeks before the birth of our

1st child). Ryan kept our emotions in

check while remaining patient as Job and

was always accessible for our needs and

explanation of the home buying process. I

strongly recommend Ryan for anyone

considering a real estate agent in the

Greater DC Area.”

-Roy Beaumont

“I was impressed with Ryan’s hard work

and attention to detail. The brochure and

virtual tour marketing tools were first-rate

and professional. I appreciated that he

kept me in the loop at every stage and with

all aspects of the sale. I was very pleased

that my home sold in 30 days and at the

highest price in the community in over two

years!”

-Margaret Scott


“Ryan is one of the most outstanding and

detail oriented real estate agent that I have

ever met. Beyond that, he is probably the

most honest and trustworthy professional that

I know. Most importantly, I consider him a

friend. If you do business with Ryan, he will

exceed your expectations. I highly

recommend him.”

-Anthony Carducci

“Ryan and company are great. We wanted

someone aggressive and he did it. The

photographer he used did such a good job

we did not recognize our own home. There

was no BS just truth and action. Had a

contract above what we thought we could

get, in less than a week. Way to go

Donovan team!”

-John & Haven Smink

“We were blown away by his expertise and

professionalism. When we hit a snag in

the sale of our home, Ryan stepped in and

took charge of the situation. I have

recommended Ryan’s services to several

friends and they have all been equally

impressed.

-Mike & Annie Norton

Why Keller Williams Realty

Technology

Leading-edge tech tools and training give me the edge in effectively marketing your property

online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing

System (KWLS), your property is fed to more than 350 online search engines and available

on KW’s Web network of more than 76,000 sites.

Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every

single Internet inquiry on your property will come directly to me so that I can follow up

quickly on potential buyers for your property.

Teamwork

Keller Williams Realty was designed to reward agents for working together. Based on the

belief that we are all more successful if we strive toward a common goal rather than our

individual interests, I’m confident that every Keller Williams professional shares the common

goal of serving you, my client, in the best way possible.

Knowledge

Keller Williams Realty helps me stay ahead of trends in the real estate industry through its

comprehensive, industry-leading training curriculum and research resources. It’s what

prepares me to provide you with unparalleled service.

Reliability

Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the

importance of having the integrity to do the right thing, always putting your needs first. It

reinforces my belief that my success is ultimately determined by the legacy I leave with

each client I serve.

Track Record

We are proud to work for the fastest-growing real estate company in North America and we

are proud to say that we are the #1 largest real estate company in the United States. It’s

proof that when you offer a superior level of service, the word spreads fast.


Our Recent Home Sales

Can you afford to lose thousands, in one of the largest financial transactions in your life? Choosing the wrong agent can cost you thousands . . .

Here are just some of the many transactions SOLD by The Donovan Home Team These are homes all over the community, not just one specific neighborhood or town:

2260 Covent Gardens Court 20771 Windemere 21233 Bunyan Cir. #175 1735 Redgate Farms Ct

5750 Bou Avenue 42717 Ashburn Tillett Drive 21178 Wildflower Sq. 1209 Allison Dr.

1824 Quantico St. N 4105 Oxford Lane #302 5462 Tilted Stone 2419 Lillian Drive

3840 Porter St. NW 3445 25th Court S 6292 Hillary Court 13811 Shannon Drive

4304 Oliver St. 26651 Foxwarren Way 7521 Camp Alger 5300 Columbia Pike #104

5217 42nd Place 8816 Fort Drive 22715 Newcut Rd. 1400 Erskine St.

6004 41st. St. 6929 Deer Run Drive 11517 Seneca Forest Circle 7710 Midway Place

905 Birch St. 39323 Still Meadow Lane 2015 Hickory Hill Lane 4819 8th St. NE

2037 Westchester Drive 23458 Virgnia Rose Pl 2828 Schubert Dr. 6691 32nd St. NW

8800 Cord Circle 43769 Churchill Glen Dr. 1452 Ingleside Ave. 725 Trail Ave

18716 Walkers Choice Road 19901 Drexel Hill Circle 9620 Hawkins Creamery 7011 Wells Parkway

5987 Edgehill Court 9290 Old Scaggsville Rd. 8993 Wetbanks Ct 43366 Fullerton St.

46770 Manchester Terrace 4303 Oliver Street 14101 Compton Valley Way 34890 Scotland Heights

106 Lillian 5700 39th Avenue 12000 Market St. #289 5804 43rd Ave

512 Blick 4304 Tuckerman St. 12001 Market St. #448 10509 Adel Road

507 Marshall Manor Drive 1359 Ingraham St. 218 Redland Blvd 3901 31st Street

2015 Hickory Hill Lane 12930 Ridgemist Lane 1225 Martha Custis Dr. #1418 1731 T Street

1514 Hanby Street 1542 Andover Lane 14113 Starbird Ct. 10836 Fairchester Dr.

12718 Holiday Lane 18773 Trident Square 12917 Summer Hill Dr. 4306 Harvard St.

5208 42nd Place 15012 Jarski Ct. 5940 Founders Hill Drive, #102 11453 Heritage Commons Way

209 Leafcup 24226 Preakness Drive 43685 Balmoral Terrace 7712 Havenside Terrace

8725 Falkstone Lane 7015 Chansory Lane 4222 Longfellow St 3900 Keith Avenue

20418 Cliftons Point Street 12759 Bren Forest Way 3022 Porter Street #202 11 Honey Brook Lane

6954 Fairlane 10828 Monticello Dr. 13915 Napa Drive 5420 Sargent Rd.

18 Goodport Lane 16910 Hoskinson Rd 10015 Brunswick Ave 1138 Quaker Hill Court

1420 Martha Custis Drive #539 53338 Woodlot Rd. 7984 Savage Guildford Rd 5804 Inman Park Circle

929 Wilham Green Rd. 7905 Juniper Dr. 20675 Cutwater Place 6208 20 Year Chase

905 Constellation Dr. 3505 Jefferson St 237 G St. SW #120 22999 Bulwark Terrace

1801 Robert Fulton Dr. 6207 Longfellow 10533 Tuckerman Heights Circle 11943 Bargate Ct.

Frequently Asked Questions

How long is your listing agreement?

• Our standard listing agreement is six months. That being said we have our “NO RISK

GUARANTEE” which allows you to cancel our agreement at anytime you are unsatisfied

with our services. No Fees!

We are considering another company?

• The reality is, the company doesn’t‘ sell your home, it is the individual agent that you choose. I

am that agent. Compare our track record with other agents.

We are thinking of selling our home “For Sale by Owner”

• Consider this, The National Association of Realtors says, “Homes sold with the help of a real

estate professional have a median sales price 27% higher than those sold FSBO.”

What if we list high and come down later?

• In today’s market most buyers will not even look at a property that is overpriced. You want the

largest number of buyers looking. I’d rather see you list at a price that is right and turn offers

away, than overprice and not get any offers.

I have a friend in the business…

• Everyone knows someone in the real estate business. Do you absolutely want to sell this house,

or do you just want to do your friend a favor? Consider this a business decision.

Another agent said they could get us more money…

• An agent that lists your home overpriced is often afraid to tell you the truth up front or just

wants a listing to cultivate other leads. Buyers are the ones that tell us what they are willing to

pay for a home like yours, not the agent.

What are you going to do to get my home sold?

• As mentioned previously there are two types of agents, passive and active. My team and I are

active agents. This means when you list your home with me, I’ll spend my time actively and

aggressively marketing your home to the public and to other agents in the community. Please

read our marketing plan in its entirety.

Another agent said they could do it for less…

• That’s a valid concern. Something to seriously consider: Do you want to be at a clear

disadvantage when marketing your home? We have to market to two people; the agents and

the buyers. We will aggressively market to both.

The Home Selling Process: Closing and Beyond

Coordinating Your Sale to a Successful Closing

All potential buyers will be pre-qualified, so valuable time isn’t wasted.

Each offer will be presented and discussed with you.

We will negotiate the details of your transaction with the other agent.

Closing will be prepared, coordinated and finalized for you.

Team Advantage

Our team’s listing checklist and systems in place along with our transaction

coordinator ensure that no key details are missed, you will be informed, and that the

process runs smoothly from start to finish.

Beyond the Sale

Do you need an agent to assist you in your relocation?

We have a network of top agents throughout the Country & World

Need a recommendation for a moving company?

Would a moving checklist help?

We are happy to refer you to great providers of other real estate-related services.

The Donovan Home Team is here to make the sale of your home as smooth and

stress-free as possible.


marketing plan of action - keller williams...

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