http://www.deloesteequine.com/http://www.deloesteequine.com/

IntroductionIntroduction• It is a hospital for horses.• Specialty: veterinary

medicine and surgery• Location: Eugene, Oregon.• Veterinarians:

1.Richard Mosier: partner, started in 1974.

2.Chris Camp: partner, started in 1994.

3.Brett Lemhouse: associate, started in 1988

4.Kathy Connell: associate, started in 2008

Goals &ObjectivesGoals &Objectives1. Provide healthcare to

horses of Lane County. 2. Maintain a high level of

capabilities through cutting edge technologies, equipment and education.

3. Have the facilities and equipment available to provide a high level of care (varies by horses and owners).

4. Provide basic animal health services as well as higher end procedures.

5. Maintain a well trained staff that is customer focused.

ServicesServices• Routine maintenance:

dental, vaccinations, sheath cleaning, etc.

• Lameness exams.• Breeding work.• Emergency services.• Examinations and

diagnostics for animal health and well being.

• Field calls, aka “Farm calls”

SignatureSignature• Focusing on carving out a

niche • Lameness work• Performance horses

• Customer service.• Length of service – 35 years.• Quality reputation within the

community.• Service – ability to perform a

wide array of services with top notch equipment and staff.

• 4 doctors – multiple perspectives, practices and personalities.

Strengths Strengths • Quality of service.• Staff and veterinarians

have a strong commitment to continuing education.

• Ability to service a wide spectrum of clients.

• Recognition of the changing market and demographics of horse owners.

• Reputation• Dedicated clientele

WeaknessesWeaknesses• Facilities are old and

hindering.• With multiple personnel it

is difficult to maintain a consistent front when a client is seen by different veterinarians (difference of professional opinions).

• Cost of some services.• The routine business has

been eroded by low cost providers.

Strategic PlansStrategic Plans• The Image:

• Full service facility that practices high quality medicine and surgery in conjunction with customer care.

• Promote the interests of both animal and client.

• Staff dedicated to the health and well being of animals and their owners.

Strategic PlansStrategic Plans• The Position:

• Demonstrate a professional quality that clients will come back to after shopping around.

• Want to be more of a referral based clinic.

• Aspire to be the premier provider of veterinary services in the region.

Market ShareMarket Share• Large animal veterinarians are

viewed in two perspectives: for emergency services, or scheduled services.

• Largest practice in the local area, most likely has the largest market share of any company.

• The number of overall clients is decreasing, but the frequency of visits among retained clients is increasing.

• The overall market is in a downward turn due to the economy.

• Decreasing because unhappy customers leave, and typically give no reason.

Zeno HelmR.D. Mosier

Omar AlsalehMarie Carone

6/28/10