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Marketing Plan template If you’ve established or purchased a small business, it’s important you have a marketing plan. This plan will help provide you with an essential road map for your new business. It will also provide you with benchmarks against which you can measure the success of your activities as you build your business. The following guide will allow you to generate a tailored plan that’s right for your business.

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Marketing Plan template

If you’ve established or purchased a small business, it’s important you have a marketing plan. This plan will help provide you with an essential road map for your new business. It will also provide you with benchmarks against which you can measure the success of your activities as you build your business.

The following guide will allow you to generate a tailored plan that’s right for your business.

Marketing Plan

Marketing Plan

Company/Brand Name

Target Audience

Product/Service Offering

Pricing

Marketing Plan

Branding

Website

Brochures and printed material

Marketing Plan

Marketing ActivitiesHow are you planning to promote your business? Consider the following:

Direct Marketing

Marketing Plan

Advertising

Public Relations

Budgets

Marketing Plan

Notes:

©2011 National Australia Bank Limited ABN 12 004 044 937 76676A0511