marketing poetry beyond poetry month

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Post on 14-Apr-2017




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BEYOND POETRY MONTHCLMP By the GlassJeffrey Yamaguchi@jeffyamaguchi

Post-Poetry Month Checklist(How are you leveraging the April frenzy?)Newsletter send / Social media update with upcoming events & forthcoming titles.A final push for loyal subscribers to share with their friends and family.Analytics review on April activity (growth?)Sweepstakes / Content.Promote an online survey.

What's the one new thing you launched?

Podcasts are a digital asset that can be leveraged in countless placesPodcast platformsBookseller sites / social mediaLibrary websitesDigital retailer product pagesPublisher siteAuthor siteMedia channels, blogs

Now Is the Time to Start a PodcastMinimal equipment needed (mic, skype, garageband).No barriers to entry.Easy learning curve.Takes time to build a following.But asset can be used immediately, and widely.Excellent for author care.

What is Radiotopia?It's a network of popular podcasts.Each podcast has its own platform and following.But they work together as a collective to share audience and resources.This helps with show quality and listener numbers, but also ad revenue and fundraising efforts.

YA Authors, Working Together, in the Digital Space

My favorite

Podcast Resources



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