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Marketing Management (Prof. Pooja Vishnoi)

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Slide 1

Marketing Management

(Prof. Pooja Vishnoi)Old ProductMarketed In A New Way

Idea Generation20 years ago BoroPlus

Lightness was its USP

Idea Screening

Concept Development & TestingPCDL ModelPositioning the BrandCommunicating the Brand MessageDelivering the Brand PerformanceLeveraging the Brand EquityMarketing Strategy & DevelopmentNostalgia

Superbrands

Business AnalysisHigh business possibilities for an age-old and trusted brand to add up to its product portfolio.

G.D. Pharmaceuticals is basically a Pharmaceutical Company.Test MarketingBoroline Herbal Garden, Kolkata, West Bengal.

East India.

Commercialization Across the country and exported to other countries too.

Thanks You !JayulPreityBhavyaArkaShirsha