marketing presentation ccd vs barista

8/6/2019 Marketing Presentation Ccd vs Barista

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8/8/2010 ITM batch XXII B 1


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Caf Coffee Day is a chain of coffee shops in India havingits headquarters in Chikkamagaluru, Karnataka. They are adivision of Amalgamated Bean Coffee Trading Company Ltd.(ABCTCL).

With Asias second-largest network of coffee estates(10,500 acres) and 11,000 small growers, Coffee Day has arich and abundant source of coffee.

This coffee goes all over the world to clients across theUSA, Europe and Japan, making them one of the top coffeeexporters in the country.



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Caf Coffee Day (CCD) ioneered t e caf concept in India in1996 by opening its first caf at rigade Road in Bangalore.

oday, ore t an a decade later, Caf Coffee Day is t e largestorganized retail caf chain in India with cafes functioning inevery nook and corner of the country. oday it has the largestcafe retail chain in India with 953 cafes in 135 cities.

Drawing inspiration from this overwhelming success, CafCoffee Day today has cafes in Vienna, ustria and Karachi.



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It has even tied up with World Space and Microsenseto

which enable its cafes with satellite radio a n d Wi-Fi,respectively. Its first Wi-Fi cafe was opened on LavelleRoad, Bangalore.

New cafes are planned across Middle East, Eastern

Europe, Eurasia, Egypt and South East sia in the nearfuture.

Divisions

Coffee Day Fresh n Ground.Coffee Day Xpress.Coffee Day Take AwayCoffee Day Exports


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The Barista Lavazza chain o f espresso bars delivers a trulyItalian coffee experience in warm, friendly and relaxedenvironment. It was established in February 2000.

Barista was the fastest brand to make it to the list of superbrand's and is ranked among the top 50 phenomenon thatchanged India.

Barista is owned by Lavazza, Italy's largest coffee company.

Lavazza, the sixth largest coffee roaster in the world, has a46.5% share in the Italian retail market and operates in over 80countries.



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It was founded in 1997 by Amit Judge and was part of his groupof companies. He sold part of the equity to first Tata CoffeeThen after he and Tata Coffee fell apart, Sterling then boughtover the firm. In 2007, Sterling divested all their stake to Lavazza.

Barista Lavazza is currently owned by Lavazza, Italys largestcoffee companyCoffee is supplied by the Indian roaster Fresh and Honest,headquartered in Chennai. The latter is also owned by Lavazza.As of 2009, the chain has 200 stores in India, with an estimated

annual revenue of Rs 200 crores.Besides the Indian sub-continent, Barista Lavazza also has cafesin locations across Sri Lanka, Oman and the UAE.


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Feb, 2000: First Barista Lavazza at Basant Lok, New Delhi

Lavazza traces its origins back to 1895, when Luigi

Lavazza purchased a little grocery store, Paissa Olivero, inthe old commercial section of Turin for 26,000 Italian Lire,about US$ 20.

In the early 1900's, he invented the concept of the blend -

a complex art of mixing together coffee of different originsto obtain a distinctive taste and harmonious flavor in thecup.



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CATEGORY BARISTA CAF COFFEE DAY SOCIAL MARKETING

(FACEBOOK)5643 approx 1150 approx.

NUMBER OF STORESACROSS INDIA 200 approx 953 approx

AWARDS

Times Food Guide 2008 - Best Coffee BarAward

IMAGES Retail Award 2007 - 'Mostadmired retailer of the year: CateringOutlets

Super Brand 2006-2007

Times Group and Business Standardrecognizes Barista Lavazza as the Brandof the Year in 2002

Coca Cola Golden Spoon Awards 2010Cafe Coffee Day has been awarded as the

Best Coffee Bar in Ahmadabad by TimesFood Guide for the 3rd Consecutive year

TURNOVER(INDIA)

(2009)Rs. 200 Crores Rs. 950 Crores

Motto

Our aim is to passionately deliver thehighest levels of experiential services.Maintain consistency in serving thehighest quality products and become aglobally competitive organization onethat is driven by an insatiable thirst forexcellence.

To be the best Cafe chain by offering aworld class coffee experience at affordableprices



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The questionnaire includes the following:

Name and age of the participant

Have you visited Caf Coffee Day and Barista?

Which one do you visit often and what's the frequency (rarely, often,quite often)?

Based on your observation kindly rate the below category in a scale of

1-5.

1: Poor

2: Average

3: Good

4: Best

5: Awesome



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CategoryCaf Coffee

DayBarista

a. Coffee (overall)

b. Service

c. Food taste/quality

d. Ambience

e. Price

f. Place/ availability

g. Variety



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0

10

20

30

40

50

60

70

80

90

Caf Coffee Day Barista

y In a sample size of 100 we

found 82 people visited Caf

Coffee Day as compare toBarista who has 18 Visitors.



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0

10

20

30

40

50

60

70

80

Rarely Often Quite Often

Caf Coffee Day Barista

CategoryCaf Coffee

DayBarista

Rarely 34 76

Often 45 13

ite Often 16 3

y Following was the

observations:



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3.3

3.4

3.5

3.6

3.7

3.8

3.9

4

4.1

4.2

Caf Coffee

Day

Barista

Overall rating

Overall rating

The overall rating for Caf

Coffee Day is 4.2 and

that of Barista is 3.6

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As per the company sales figure:

Caf Coffee Day is Better than Barista

As per the Awards received by Both of them Barista tops thecategory, though recent awards have gone to Caf Coffee Day.

As per survey Caf Coffee day is most visited place as compared to

Barista Lavazza.

Caf coffee day also exceeds the consumer rating for all differentcategories.



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Caf Coffee Day takes a Lead.


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Thank You


marketing presentation ccd vs barista

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