marketing professionals recommend rob marandino

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DIRECT MARKETING PROFESSIONALS RECOMMEND ROB MARANDINO Sean Doran, Producer, Account Manager “Script to Screen” - DRTV Production October 7, 2010 “I have had the opportunity to work with Rob Marandino on several occasions over the last several years in his role as Chief Marketing Officer for both Fig and Therative. The first thing I noticed about Rob is his energetic enthusiasm: It is highly contagious! The different staffs that worked for him at both companies impressed me in their dedication to doing their job above and beyond the call of duty... It wasn’t a coincidence, but was a direct effect of Rob Marandino leading them. The people that work for him respect him. They want to please him because he makes his appreciation of them clearly known. And like I said, his enthusiasm is contagious... His team is as excited about the projects they are working on as he is. Rob is someone who was born to be a marketing leader. He has a natural ability to see the big picture, yet at the same time possesses an unparalleled detailed focus to see all the little pieces that are necessary for it all to come together. He has faith in his plan and confidence in himself, along with a work ethic that is unmatched. His “failure is not an option” approach energizes those around him and instills the same confidence and faith in them. It is obvious that he truly cares about what he does and enjoys doing it. I am very proud to say I’ve work ed with Rob and look forward to more opportunities.” Leigh (Johnson) Scherer Owner “Idea Ladder- Web Design, E Commerce, SEO/SEM June 10, 2009 “I consider Rob one of the foremost experts I know in direct response marketing, and he excels at intelligently educating those in other marketing areas about this ever more popular strategic marketing initiative. Well versed in creative execution, performance metrics, and response expectations, Rob is able to quickly and accurately assess a program and contribute his expertise to making smart business and creative decisions around the numbers. He also understands the need to create a unified marketing program in any organization, one that takes into account the brand itself, as well as online, retail and other initiatives that drive a product's success. This blend of big-picture brand awareness and direct response expertise--coupled with a high-energy, positive attitude--make Rob a true results-based marketer. Moreover, he is passionate about what he does and has a great time doing it. It was a pleasure work ing with him, and I would do so again in a second!” John Cowan VP Advertising / PR / Promotions “Goen Technologies” - TrimSpa: Diet / Weight Loss Nutrition October 2010 “Robert was a strategic team leader at TrimSpa and demonstrated a clear and quick understanding of the many facets of the company in order to reposition the brand after the dramatic loss of company spokesperson, He has great attention to detail and was instrumental in launching several new products and integrated consumer marketing initiatives while also serving as a key component in maintaining mass- market retail presence through his strong trade relationships and extensive P&L analytic skills.

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Page 1: Marketing Professionals Recommend Rob Marandino

DIRECT MARKETING PROFESSIONALS RECOMMEND ROB MARANDINO

Sean Doran,

Producer, Account Manager “Script to Screen” - DRTV Production

October 7, 2010

“I have had the opportunity to work with Rob Marandino on several occasions over the last several years in his role as Chief Marketing Officer for both Fig and Therative. The first thing I noticed about Rob is his energetic enthusiasm: It is highly contagious! The different staffs that worked for him at both companies

impressed me in their dedication to doing their job above and beyond the call of duty... It wasn’t a coincidence, but was a direct effect of Rob Marandino leading them. The people that work for him respect him. They want to please him because he makes his appreciation of them clearly known. And like I said,

his enthusiasm is contagious... His team is as excited about the projects they are work ing on as he is. Rob is someone who was born to be a marketing leader. He has a natural ability to see the big picture,

yet at the same time possesses an unparalleled detailed focus to see all the little pieces that are necessary for it all to come together. He has faith in his plan and confidence in himself, along with a work ethic that is unmatched. His “failure is not an option” approach energizes those around him and instills the

same confidence and faith in them. It is obvious that he truly cares about what he does and enjoys doing it.

I am very proud to say I’ve worked with Rob and look forward to more opportunities.”

Leigh (Johnson) Scherer

Owner “Idea Ladder”

- Web Design, E Commerce, SEO/SEM

June 10, 2009

“I consider Rob one of the foremost experts I know in direct response marketing, and he excels at intelligently educating those in other marketing areas about this ever more popular strategic marketing

initiative. Well versed in creative execution, performance metrics, and response expectations, Rob is able to quick ly and accurately assess a program and contribute his expertise to making smart business and creative decisions around the numbers. He also understands the need to create a unified marketing

program in any organization, one that takes into account the brand itself, as well as online, retail and other initiatives that drive a product's success. This blend of big-picture brand awareness and direct response expertise--coupled with a high-energy, positive attitude--make Rob a true results-based

marketer. Moreover, he is passionate about what he does and has a great time doing it. It was a pleasure work ing with him, and I would do so again in a second!”

John Cowan

VP Advertising / PR / Promotions “Goen Technologies”

- TrimSpa: Diet / Weight Loss Nutrition

October 2010

“Robert was a strategic team leader at TrimSpa and demonstrated a clear and quick understanding of the many facets of the company in order to reposition the brand after the dramatic loss of company spokesperson, He has great attention to detail and was instrumental in launching several new products

and integrated consumer marketing initiatives while also serving as a key component in maintaining mass- market retail presence through his strong trade relationships and extensive P&L analytic sk ills.

Page 2: Marketing Professionals Recommend Rob Marandino

Brad Curtis

Owner / Director of Business Development

“Curtis Design” - Consumer Package Goods / Design

September 17, 2010

“I worked for Rob and his marketing group at Weider Nutrition and I have never seen a more collaborative and creative leader. He gave solid direction, but also encouraged his people to be confident,

take ownership of their projects and feel the achievement of their work . He knows exactly what he's doing and is a brilliant strategist, but somehow remains equally humble and open to the opinions of his co-workers and vendors. Accountability is dished out equally with respect, candor and sometimes laughter,

as he mentors his team on the best ways to get the job done, while enjoying the journey of doing it.”

Marty Moore

Chief Financial Officer

“fig. Medical Body Shaping” - Health & Beauty, Medical Procedure Weight Loss

September 17, 2010

“As CFO for Fig, it was a pleasure work ing with a marketing professional like Rob who has an equally solid grasp and appreciation for finance as he does direct to consumer marketing. With fig’s week ly media spend at times over $400,000, one needs to be on top of the media metrics and ROI. Rob’s concise

analytics and granular understanding of our complex waterfall metric model always brought great returns to our bottom line. This coupled with the amazing on-brand, multi-platform DRTV and Web marketing program he developed, enabled fig to reposition itself as a true leader in the medically supervised weight

loss industry.”

“I recommend Rob to any CEO, CFO or CMO look ing for a truly professional, passionate and highly intelligent marketer to grow their business.”

Celeste Russell

VP, Human Resources

“GoodTimes Entertainment”

- DRTV: Health & Fitness

October 4, 2010

“Asked by the CEO and GoodTimes’ venture capital parent to find an “exceptional, well -rounded, creative and highly energetic CMO to rebrand the business”, I immediately thought of Rob for the position. While

he obviously has a ton of marketing experience, it is his intelligence that is his greatest asset. Rob has the ability to look at any business, learn it quick ly and then identify what needs to be done. Then unlike many senior managers, he can actually execute against goal, dive in, and deliver. People love work ing

with and for Rob and I would recommend him to any deserving company seek ing a highly experienced and truly passionate direct marketing professional who delivers results.”