marketing program

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Superb Marketing – Selling Your Home For All Its Worth Ira and Carol Serkes Certified Residential Specialists

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Page 1: Marketing Program

Superb Marketing –Selling Your Home For All Its Worth

Ira and Carol SerkesCertified Residential Specialists

Page 2: Marketing Program

Our Marketing Is Designed For How Buyers Find Homes

Builder7%

Friend/Neighbor7%

Street/Open Sign15%

Internet32%

Real Estate Agent34%

Real Estate AgentInternetStreet/Open SignFriend/NeighborBuilderPrintKnew SellerHome Magazine

Page 3: Marketing Program

Realtors: We Reach Out To Agents In The BusinessReal Estate Agent

34%

We market your home to all agents and their buyers

Page 4: Marketing Program

Buyers’ Google Searches Find Us... And Your Home!

Internet32%

BerkeleyHomes.com and our blog show at the top when buyers search Google for homes, neighborhoods & community

Berkeley, Albany & Kensington Searches

Page 5: Marketing Program

Our Virtual Tour Gives Buyers What They Want

Internet32%

The virtual tour we create for your home has superb photography, compelling copy, maps, neighborhood information, and community links.

Page 6: Marketing Program

Our Online Marketing Reach Is Unmatched

Internet32%

!"#$%&'(#("%)*+" ,-".%)*+"' /"0%)*+"' !".(#$' !"#$%&'(#("%/"0' 1$#2"%#.%34

Thursday, January 1, 2009

SFGATE HOME BUSINESS SPORTS ENTERTAINMENT TRAVEL CLASSIFIED JOBS REAL ESTATE CARS

Contact Agent for Information

Listing ID: 5143338001

Price: $2,350,000

Bedrooms: 6

Baths: 4

Sq ft: 6,350

Type: Single Family

Built: 1912

Garage Dining Room

Fireplace Water View

VIEWS Luxury Living

E-mail To A Friend

Send to Cellular

Map of Area

Save This Listing

Previous Page

Create Property Brochure

John Hudson Thomas created an architectural heritage inthis 1912 home...a one of a kind masterpiece! 1012Ashmount Avenue, one of Thomasï¿! signature propertieswas designed and created with an appreciation for subtlesophistication, warmth and comfortable architectural style.Spaces flow together through wide openings subtlydifferentiated by ceiling treatments and other uniquedetails. Also recurring in the house is Thomasï¿! commonmotif of four squares forming a larger square. His workbefore 1915 exemplifies what has become known as theï¿!First Bay Tradition,ï¿! where clashes in scale andunorthodox juxtapositions of details from a wide range ofhistorical styles were explored with great vigor. Thisshowcase home is perfectly sited on a prominent CrockerHighlands lot to take full advantage of the sweepingDowntown Oakland and San Francisco views. 6BR/4.5BAapproximately 6350 square feet that includes an 1,100ï¿!square foot au pair/in law on a 16,500ï¿! square foot lot.This is an incredible opportunity to own a piece of historywhile reliving the Arts and Crafts period.

Sign Up/Log In

Pacific UnionTeri Carlisle

510.338.1305Contact AgentSchedule viewing

Visit website

View more Pacific Unionproperties

WELCOME

PRESIDENT'S MESSAGE

PROPERTIES

Properties For Sale

Weekly Highlights

Featured Properties

Greatest Estates

Great Destinations

Video Gallery

SIGNIFICANT SALES

BUYING & SELLING

MAGAZINE

NEWS & EVENTS

GREAT ESTATES FINDER

CONTACT

New Search | Add To Favorites

Outstanding and Distinctive Piedmont, California

Outstanding and distinctive Prairie style on a most desiredCentral Piedmont street. Spacious rooms, great light,architectural details, large lawn area and hot tub, huge levelout deck—great for entertaining, wonderful storage space inbasement >> View Expanded Text

PROPERTY INFORMATION

Property ID: 13940385479

Location: Piedmont, California

Price: $2,000,000 USD

Bedrooms: 3

Bathrooms: 2.5

Approximate Interior: 2,664Square Feet

Approximate Lot Size: 0.16Acres

Type: Single-Family Residence

Year Built: 1920

Contact:Pacific Union GMAC RealEstateNancy Hinkley510-338-1394Click to contact

Click here to visit thisaffiliate's Web site

Contact Sales Associate

Print Brochure

E-mail Brochure

New Search | Add To Favorites

www.christies.com HOME FIND AN AFFILIATE DIRECTORY AFFILIATE SITE SITE MAP CONTACT US

© 1999-2009 Christie's Great Estates, all rights reserved

We’re in The New York Times and San Francisco Chronicle. Luxury homes have an exclusive page on Christie’s Great Estates.

Page 7: Marketing Program

Online Marketing - CraigsList, Blogs, Podcasts...

Internet32%

We’re on top of all the ways that today’s buyer searches for homes

Page 8: Marketing Program

High Visibility Street & Open House Signs

Street/Open Sign15%

We laser-print Open House sign information - buyers see your home’s photo, neighborhood info and web site.

Page 9: Marketing Program

Superb Photography - Bringing It All Together

Dark & Poorly Lit

Beautifully lit photos show your home at its best

Our marketing looks great because all our listings are professionally photographed

Page 10: Marketing Program

Benefits Of Proper PricingHigher Sales Prices From Earlier Offers - Offers made when your home’s listing is new are generally the highest offers. Buyer interest tends to falls off the longer your home is on the market.

Pricing Uncertainty In Your Favor - Buyers tend to compete for new listings. When homes linger on the market, pricing uncertainty shifts in favor of the buyers, who then make relatively “lowball” offers with more conditions.

0

15000

30000

45000

60000

1 2 3 4 5 6 7 8 9 10 11 12

Online Viewings vs. Weeks On The Market

Page 11: Marketing Program

Your personalized market research report

We’re sending your report as a separate file

Page 12: Marketing Program

Craft: to make or produce with care, skill, or ingenuity (m-w.com)

Our Handcrafted Real Estate Service is designed to provide our clients with all the elements of superior service: superb representation, outstanding communications, extraordinary negotiations and delightful results

Page 13: Marketing Program

In Markets Good & Bad, We Have Experience & Expertise

Allen F. Hainge

TM

We’ve personally represented the sellers and buyers of all these homes

Our awards include “Most Closed Referrals” for eight Consecutive Years” and “Top 50 Real Estate Teams”

Page 14: Marketing Program

We Believe In Contributing To The Real Estate Industry

Leadership Consultant to National & California Association of RealtorsNAR, CAR & CRS Presidents are members of our mastermind and networking groups

NAR leadership wrote to us: “I am the staff representative for the NAR Strategic Planning Committee. We are forming a panel of top producing REALTORS® who can speak to some of today's most important issues confronting the real estate industry. This panel discussion will be one of the primary ways that issues of importance to REALTORS® will be incorporated into the 2006 Strategic Plan.”

Page 15: Marketing Program

To schedule a meeting, call us at our office 510-526-6668 or on our cell 510-684-3334 or email [email protected]

We’ll review the market research, answer all your questions, and be ready to go to work for you.

Let’s get started.

Ira & Carol Serkes

Ready to put our marketing to work for you?

Web http://berkeleyhomes.comBlog http://berkeleyblogcast.comEmail [email protected]