Marke&ng  Resource  Lists  @  Edinburgh    

Marke&ng  &  Promo&ng  your  service  

29th  May  2014  Stephanie (Charlie) Farley Library Learning Services

Library.Learning@ed.ac.uk    

Commi0ee  Mee2ngs  

Hands-­‐on  Sessions  

Demonstra2ons  

Workshops  

Talk  directly  to  your  intended  audience  

List  Guides    Example  Lists  –  purposefully  designed  lists  to  demonstrate  the  func2ons  and  flexibility  of  Talis  Aspire.          

Fun  lists  –  remember  learning  can  be  fun  at  all  levels  

 

Do  Not  Feed  The  Zombies  by  3dpete:  h0p://www.flickr.com/photos/petehogan/5416999952/    

Remembering  H.R.  Giger    -­‐  the  ar2st  behind  Ridley  Sco0’s  'Alien'      

Zombie  Apocalypse  Guide    How  to  access  resources    during  a  zombie  outbreak    or  other  event      

Regular  Communica&on                S2ll  needed  a  informal  way  of  providing  regular  updates,  2ps  and  tricks    

‘Resource  Lists  @  Edinburgh’  Website   Mailing  List  

Blog  

Yes  that  is  Sean  Connery  posing  as  a  life  model  for  an  Edinburgh  College  of  Art  class.  

hHp://libraryblogs.is.ed.ac.uk/  

How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  

 

TwiHer    “Twi0er  is  a  form  of  free  micro-­‐blogging  which  allows  users  to  send  and  receive  short  public  messages  called  tweets.  Tweets  are  limited  to  no  more  than  140  characters,  and  can  include  links  to  blogs,  web  pages,  images,  videos  and  all  other  material  online.    By  following  other  people  and  sources  you  are  able  to  build  up  an  instant,  personalized  Twi0er  feed  that  meets  your  full  range  of  interests,  both  academic  and  personal.  Thousands  of  academics  and  researchers  at  all  levels  of  experience  and  across  all  disciplines  already  use  Twi0er  daily,  alongside  more  than  200  million  other  users.”        LSE  Public  Policy  Group  document  Using  Twi0er  in  university  research,  teaching  and  impact  ac2vi2es  

 

How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/  

 

How  to  cra_  your  social  media  posts  that  get  your  audience  to  engage  with  your  content    h0p://www.krishna.me/2014/cra_ing-­‐social-­‐media-­‐posts/    

The  story  so  far..    

•  Library  Webpage  

•  Talking  to  people  (mee&ngs/demonstra&ons/workshops)  

•  Resource  Lists  Blog    •  Mailing  List  

•  TwiHer  Account      

What  next?  Stand  on  the  corner  and  hand  out  flyers?    

               

Library  Talis  Aspire  Webpage  

Blog  

TwiHer  Account  

User  Guides  

Demonstra&ons/Workshops  

CommiHee  mee&ngs  

Posters  &  Postcards  

Mailing  list  

List  guides  

Thank  you    

Ques2ons  welcome  J