marketing proposal, 2 redberry lane

www.NewEnglandMoves.com

COLDWELL BANKER RESIDENTIAL BROKERAGE

MARKETING PROPOSAL

Provided by Jay BurnhamProvided for Pamela Lapointe


A Little About Jay Burnham…

www.NorthShoreRealEstate.com

•Previous Career: Commercial Fisherman

•Years in the real estate industry: 27

•Experience: President of the Multiple Listing Service (MLS)President of the North Shore Association of REALTORSSold more than $195 million of residential real estate; assisted more than 550 familiesHamilton Planning Board (4 years) – Hamilton Housing Authority (4 years, active)Vice President, Coldwell Banker Residential Brokerage

•Professional Designations: CRB – Certified Real Estate Brokerage ManagerCRS – Certified Residential SpecialistGRI – Graduate, REALTOR InstituteSRES – Seniors Real Estate SpecialistPREVIEWS International Property Specialist (first on the North Shore)

•Awards: Honored as the North Shore REALTOR of the Year by NSARNamed Sales Agent of the Year by the DeWolfe Company (now Coldwell Banker)Allen Hainge CyberStar – 1.2 million Realtors>only 200 invited>4 from MA>1 from the North Shore

•Personal: Lives in Hamilton with his wife Linda Morey and their two Welsh Terriers, Ozzie & HarrietFavorite non-work activities: Canoeing, fly fishing, camping, traveling, barbequing

Held by less than 1% of all REALTORS worldwide…


The Four Reasons a Property SellsPriceConditionTerms

Marketing

You control these three

We control this . . . I mean, we really do control this…dominantly!



The Process

Review Marketing System

Review Pricing Analysis



Why name recognition is important to you:

Why Work with Us: International Name Recognition and Local Expertise

More buyers to your door step Buyers from local and national locations A proven track record of sales

Recognized quality and service

Unsurpassed client representation

Truly Remarkable Customer Service

Worldwide Exposure = Proven ResultsWorldwide Exposure = Proven Results



Take advantage of our NETwork

Expose your property through our unsurpassed InterNET presence

Get the ultimate Result – More NET Profit for you

It’s All About the NET

A technological dominance over all our competitors in New England!A technological dominance over all our competitors in New England!



Let’s Talk About Our Network of Services



SALISBURYAMESBURYMERRIMAC

NEWBURYPORT

HAVERHILLWEST NEWBURY

NEWBURY

METHUEN

GROVELAND

ROWLEYGEORGETOWN

NORTH ANDOVER

BOXFORDDRACUT IPSWICHLAWRENCE

ASHBYTOWNSEND PEPPERELL

DUNSTABLE

ANDOVERTYNGSBORO

ROCKPORT

GLOUCESTERESSEX

TOPSFIELDLOWELL

GROTONHAMILTON

TEWKSBURY

WESTFORDCHELMSFORDLUNENBURGMIDDLETON

FITCHBURGSHIRLEY

WENHAM

WILMINGTON

DANVERSBILLERICA

NORTH READING MANCHESTERBEVERLYAYER

LITTLETONLYNNFIELD

LEOMINSTERPEABODYREADINGCARLISLE

HARVARDSALEM

BURLINGTON

ACTON

WAKEFIELD

WOBURNBEDFORDBOXBORO LYNNSAUGUS

CONCORDSTONEHAM SWAMPSCOTT

BOLTONMELROSE

STOWNAHANT

REVEREMALDEN

EVERETT

MARBLEHEAD

Our Office Network is Able to Bring Buyers to Your Property from Different Marketplaces

Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClients


Our Agent and Office Network

Number of Offices: 3,600

Sales Associates: 113,800

Coldwell Banker Residential Brokerage in New England

Coldwell Banker

Number of Offices: 111

Sales Associates: 4,991

Mass, RI, NH and Maine

Cartas Relocation Network Number of Real Estate Brokerage Firms: 375+

We are the number one Relocation Service Provider



Minimum Marketing Services


Jay Burnham

• Multiple Listing Service• Local Advertising• For Sale Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis


Competitive Market Analysis

15% of Calls (National Average)

Multiple Listing Service

Local Advertising

For Sale Sign

Agent & Office Preview

Open House

Required Disclosures

Public Open, Broker Open, Sneak Preview

Agency, Lead Paint, Property…

Standard Marketing Services



Multiple Listing Service (MLS PIN)Central Database that allows us to:

Exchange information with any Real Estate Agent

Direct market to Real Estate Agents working with buyers looking for property with characteristics similar to listing

Advertise Public Open Houses to other Real Estate Agents and to the Public

Advertise Broker Open Houses to other Real Estate Agents



The “Tangibles”


Jay Burnham

• MLS• Key Box• Advertising• Public Open Houses• Signs• Feature Sheets• Magnets, Pens and Pads• Broker Open Houses• ‘Just Listed’ Announcements

• Real Estate Magazine Advertising• Internet Advertising• Home Warranties• Corporate Relocation Affiliation• Property Preparation Consultants• Agent Telephone Number on Signs• Advertising Your Home Every Week Until Sold • Advertise Your Home on Video• National Advertising in Real Estate Publications


Why Choose Coldwell Banker & Jay Burnham to Market Your Property?



National and Local Advertising

Our Network of Exclusive Multi-Media Marketing Services

TV and Cable Promotes Brand Awareness

Brings Buyers to NewEnglandMoves.com

Specific Property Promotion

Specific Property Promotion

Specific Property Promotion through print advertising and direct mail

An integrated approach to marketing your propertyAn integrated approach to marketing your property

Radio

Internet Marketing Program

Newspaper and Magazine

Targeted Marketing



Have You Seen Us on TV?


C:\Documents and Settings\Jay Burnham\My Documents\Flyers\Marketing Proposal_Northshore\Media Ads\TVSpot 1.rm

C:\Documents and Settings\Angela.Stamoulos\Desktop\Training Listing Presentation\LoveThyNeighborMPEG.mpg

C:\Documents and Settings\Jay Burnham\My Documents\Flyers\Marketing Proposal_Northshore\Media Ads\TVSpot 2.rm


Our Brand is Featured on the Following Major Networks:


http://animal.discovery.com/

http://www.bravotv.com/

http://dsc.discovery.com/


Our Ads are On When People are Watching


Have You Heard Us On the radio?



More Exposure nationally and regionally

More Buyers for your property

More Net Profit for you

Why is Coldwell Banker’s TV and Radio Advertising Important to You?



Let’s Talk About Our InterNet Services



* Source: The 2003 NAR Profile of Home Buyers and Sellers

More Home Buyers are Using the Internet

How consumers search for Real Estate today: Realtor.com


2008 Internet usage = 84%

50% of today’s buyers do not use the newspaper at all during their home search

50%


Homebuyers Used the Internet More Than Other Media to Search for Homes

Internet 84%(2008),

Newspapers (50%),

Home book or magazines (38%),

Television (25%).

(NAR Profile of Home Buyers and Sellers)



Use of the Internet During the Home Search Process Has Increased Dramatically

In 1995, 2% of buyers used the Internet duringtheir home search. . .

In 1997, 18%

In 1999, 37%

In 2001, 41%

In 2003, 71%

In 2004, 74%

In 2008, 84% . . . Projected for 2009: 88%!



Sources for Actual Purchases:

In the largest home purchase survey ever conducted by NAR, when asked where they first learned about the home they eventually purchased:

24% of buyers identified the Internet (up from 15% in 2004)

36% first learned about their home from a real estate professional

15% from yard signs

5 other categories were 7% or less Print newspaper advertisement was 5%



Let’s Start at the Local Level, with my website: NorthShoreRealEstate.com

www.NorthShoreRealEstate.comExclusively for Exclusively for Jay’s Jay’s ClientsClients

C:\Documents and Settings\Jay Burnham\Desktop\Opening Show.px


NorthShoreRealEstate.com &TheColdwellBankerGuy.com(Average: 4,000+ visitors a month)

Exclusively for Exclusively for Jay’s Jay’s ClientsClientswww.NorthShoreRealEstate.com


NorthShoreRealEstate.com / TheColdwellBankerGuy.com



My blog: www.NorthShoreBlog.info

www.NorthShoreRealEstate.comAnother first from The Internet RealtorAnother first from The Internet Realtor


NorthShoreRealEstate.com-Push To Talk


78% of those consumers looking for a Real Estate professional will work with the first one who gets back to them when they have a question.


Push to Talk, Then Control What Is Seen


Sample North Shore Home Photos


Push To Talk, Follow-up Format:



www.NewEnglandMoves.com (Averages 1,050,000 visits a month)

The Largest, Most Visited Real Estate Web Site in New England

Exclusively for Exclusively for Our Our ClientsClientsExclusively for Exclusively for Our Our ClientsClientswww.NorthShoreRealEstate.com

C:\Documents and Settings\Jay Burnham\My Documents\Flyers\Marketing Proposal_Northshore\Home Movie Sample\Ipswich Home inland.rm


Exclusive Tools: Photo Gallery



Exclusive Tools: Streaming Video



Actual Examples from MLS…Other Agents


Exclusive Tools: Ability to Track Exact Numberof Page Views for Your Home



Automatic Email Alerts

Property Watch

Open House Watch

Instant Notification on New Listings and Open Houses

1,000,000 automatic email alerts sent out every month Over 600,000 people registered on our web site

Street Watch



Exclusive Tools: The NOeMAR ReportTracks where buyers are coming from so we can target market those areas



Exclusive Tools: Online Gallery of Homes


This gives your home maximum visibility and exposure to over 1,000,000 visitors per month.


Exclusive Tools: HomeBase - Transaction Management Online


HomeBase is a Web-based organizational and time management tool that archives all critical real estate documents in a centralized location for the benefit of the users involved in a transaction. Sales associates and their teams, home buyers, home sellers, office administrators, and vendors including attorneys and mortgage professionals all can access the system from anywhere at any time 24/7 to view the transaction documents and communicate and interact with each other. Consumers and outside vendors can access the transaction documents via a secure Internet connection.

HomeBase enables sales associates and their teams to manage all details of a transaction, including adding documents; adding, tracking, and clearing lists of tasks with dates; adding and managing property listings, contacts, and service providers; creating announcements; placing and tracking service orders; viewing alerts of pending and incomplete items; and much more. Consumers can view and upload all of their transaction documents from their sales associate and vendors; view announcements and a calendar with upcoming tasks and dates; and post messages to their sales associate.


Exclusive Tools: Our Town Video Tour


•BEVERLY

•IPSWICH

•GLOUCESTER

•MANCHESTER

•TOPSFIELD


www.coldwellbankerpreviews.com



Forbes Magazine International Web Page Awards International Association of Business

Communicators International Communications Professionals Web Marketing Association Public Relations Society of America Business Communications Publication Promotions Marketing Association NY Graphic Artists Trade Organization

www.coldwellbanker.com (Averages 2,400,000 Visits a month)

Instant Notification on New Listings



www.realtor.com: 9,500,000 users a month



Ability to Track Property Views by Buyers

Ability to track the exact number of page views for your home



Driving internet traffic to our web site, and your home

Our Company Web sites NewEnglandMoves.com ColdwellBanker.com ColdwellBankerPreviews.com

Search Engines: Over 9,000 search terms for

NewEnglandMoves.com

Realtor.com (5.5m people a month) Banner Advertising Enhanced Listings

TV/Web banner advertising HGTV Discovery Channel A&E Food Network, etc


www.NewEnglandMoves.comwww.NorthShoreRealEstate.com

Our Internet Marketing Strategy Exposes Your

Property on More Websites and to More Buyers

Our Internet Marketing Strategy


Millions of Visits to Real Estate Sites

0

50

100

150

200

250

300

350

400

2004 2005 2006 2007

AOL Real Estate

Trulia.com

Zillow.com

Yahoo! Real Estate

NRT LOC Sites(combined)REALTOR.com

Realtor.com: Still the largest, but other sites are playing bigger roles, and we market your home with all of them


No One Will Respond as Quickly as I Will Respond: with LeadRouter, RealPing and REOMD

=


C:\Documents and Settings\Jay Burnham\Desktop\CB_LeadNotice.mp3


LeadLeadRouterRouter The Right Agent . . . Right NOW!

Recently, the National Association of REALTORS® did a study to determine the response time to email inquiries made by prospective buyers and sellers of real estate. Alarmingly, NAR discovered that a full 50% of all Internet inquiries went unanswered. And of the remaining 50%, the average response time was 54 hours!

We’ve found a way to prevent that from ever happening at Coldwell Banker!

LeadLeadRouterRouter is an online application that intelligently routes incoming real estate leads from all sources directly to me, as your listing agent, and my cell phone and it does it in 1 minute or less.


RealRealPingPing Your Agent . . . Right NOW!


Introducing REOMD: Real Estate Over Mobile Device Technology


Why mobile (text) messaging for real estate?

Allows me to access, engage, respond to and track users

It’s active across all demographics (82% of 18-24 yrs and 72% of 25-49yrs)

It’s viral…23% of SMS campaign messages are forwarded

Why is it good for you?

It’s INSTANT. Buyers receive your listing information on demand

It’s MEANINGFUL. Buyers initiate the request based on their current location (convenience)

It’s COLLABORATIVE. I receive all inquiries via SMS/Text and email and online with the buyer’s phone number for follow up.

It’s 24/7. Service is always available, unlike empty brochure/flyer boxes.

It’s GREEN and eco-friendly (paperless, less driving)

NO OTHER AGENT ON THE NORTH SHORE IS USING THIS TECHNOLOGY…Most do not even know what it is!


Did I Mention That We Own OpenHouse.com?



More Exposure for your property

More Buyers for your property


Why is Coldwell Banker’s Internet Advertising Important to You?



Targeted Direct Mail



An Integrated Approach to Marketing Your Property Brings More Buyers to You



We Are a Full Service Real Estate Company

Moving Services

Mortgage Services Real Estate Services

Insurance Services

Relocation Services



Exclusive Services Through NEMoves Mortgage

Pre-approved buyers for your homes

NEMoves mortgage representatives available 24-7

#1 Purchase Lender in Massachusetts Peace of mind


Judy DiRubioSenior Loan Officer


More Qualified Buyers

More Control over the transaction


Mortgage Services



Some of Our Corporate Clients (we have hundreds) Incoming leads from direct client relationships with area corporations, hospitals and universities (over 150 organizations)


http://www.schange.com/index.asp

http://www.yankeecandle.com/cgi-bin/ycbvp/retail.jsp

http://www.abiomed.com/


CyberStar Membership & Benefits


1.2 million Realtors®…200 invited…5 from Massachusetts…only 1 from the North Shore.


More Ready More WillingMore Able Buyers


Relocation Services


From across the country . . . And around the world


CARTUS Relocation Ranked #1


Coldwell Banker

Residential Brokerage in

New England is a

Principal Broker in the

Cartus Broker Network


Coldwell Banker Home Protection Plan

Sellers covered during listing period

Buyers covered for one year

No Cost to you until the property sells

Adds value for your home



More Satisfied Buyers

More Peace of Mind during the transaction


Home Protection Plan Services



Do You Need any Help with Your Next Move?

Moving Services Relocation information (in and out of state) Mortgage Consultation Pre-approval Insurance Services (inclusive of vacant home insurance)



Number One Market Share in Massachusetts



More Visibility in the market place

More Expertise on your side


Market Share



Our Beverly Office – The Hub of the North Shore

54 Dodge Street

Number of Agents: 60

Servicing the entire North Shore


To W

enha

m, Ham

ilton,

Ipswich

→

To Manchester, Gloucester →

← To Topsfield, Boxford

← To Danvers, Peabody, Lynnfield To Salem, Marblehead →


Why You Should List Your Home With Jay•Licensed broker since 1980, full time in sales since 1982•Sold more than $195 million of residential real estate•Assisted more than 550 families achieve their real estate goals•NorthShoreRealEstate.com - the #1 real estate agent website on the North Shore•Served as president of the North Shore Association of REALTORS®•Honored as the North Shore REALTOR® of the Year•Chosen as his company’s Sales Associate of the Year•Professional Designations Earned: CRB, CRS, GRI, RECS, SRES (only 1% worldwide)•The North Shore’s first certified PREVIEWS™ International Property Specialist•The only North Shore agent chosen to be a member of the National CyberStars Network•Business Style: Systems, Processes and Results-Oriented Web-based R.E. Solutions•Uses highly effective Digital and Concentric Marketing systems•One of the top agents with the #1 real estate company in New England•Committed to helping you achieve your real estate goals


Try this: Search “The Coldwell Banker Guy” in Google, YouTube,Facebook or LinkedIn…and see what you find!

C:\Documents and Settings\Jay Burnham\Desktop\CREDNTLS.avi


A few Awards & Designations Jay Has Earned


C:\Documents and Settings\Jay Burnham\Desktop\CB_LeadNotice.mp3


Chart Source: MLSPIN, 2008, North Shore Area


Jay’s client’s averaged 3% more than those who chosediscount and limited service brokers


Sample Portfolio of Sold Properties


C:\Documents and Settings\Jay Burnham\Desktop\VIDEO FOLDER\A Sampling of Homes (D)\SHOW.EXE


Take advantage of our NETwork

Expose your property through our unsurpassed InterNET presence

Get the ultimate Result – More NET Profit for you

It’s All About the NET



Establishing an Effective Listing Price

My Objectives are to:

obtain the highest sales price

within your time frame

with the best terms and conditions

with the least inconvenience to you



What is the market doing?


Inventory coming on… Inventory going off… Prices go UP

Inventory coming on… Inventory going off… Prices go DOWN


Appreciating or Depreciating?


Depreciating Market

Appreciating MarketAbundance of energyand no inventory

Abundance of inventoryand no energyCompetitive pricing makes your home look good compared tothe other inventory and createsthe same environment as anAppreciating Market.


Values Decline with Days on Market



The Importance of Shelf Positioning


What is it worth? Buyers wanting to buy

What will it take? Buyers prepared to buy

Buyers just entering market

% of Buyers


What Effects the Market Value of Your Property?

Physical qualities of your property Location Age Size of house and lot Floor plan and architectural style

Market Conditions Interest rates and availability of financing Buyer demand Prices of recently sold properties State of the economy Seasonal demand

The Competition The number of similar properties for sale Their prices, financing terms, location and physical condition

In understanding the market value of your property, we must deal with some factors that we have no control over.



What has No Effect on The Market Value of Your Property?

The original price you paid

The cash proceeds you want or need from the sale

Opinions from friends and neighbors

Inaccurate/Outdated Comparables

Cost to rebuild today



Sellers and Buyers Have Spoken…

Our company's commitment and focus is

to deliver Truly Remarkable Servicedeliver Truly Remarkable Service in

every transaction and provide genuine provide genuine

one-stop shopping servicesone-stop shopping services to our clients

and customers through our Real Estate,

Mortgage, Insurance, Moving and

Relocation Services



Are you ready to list your home right now? Let’s getstarted…Call me direct at 978-233-2828.


Jay Burnham


marketing proposal, 2 redberry lane

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residential real estate

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