BUSINESS SCHOOL

Build your future the INTEC way

Marketing &Public Relations

General Course

1

INTRODUCTION

START HERE! Your guide to careers in Marketing and Public Relations

INTEC COURSES

Marketing ManagementCertificate

Higher Certificate

Diploma

Sales and MarketingCertificate in Sales and Marketing

PUBLIC RELATIONS

Public Relations (PRISA Endorsed)Certificate

Higher Certificate

Diploma

IAC RECOGNISED MANAGEMENT

Marketing ManagementCertificate

Higher Certificate

Diploma

Public RelationsCertificate

Higher Certificate

Diploma

INTEC LEADERSHIP SHORT COURSES

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CONTENTS

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Take a product from the hands of a producer and get it into the hands of consumers – that’s your goal as a marketer! To do this you’ll need a firm grasp of the principles of marketing. There are a great number of opportunities within this field and a variety of activities – marketing is a sought-after skill the world over. As a successful marketer you will have a powerful influence over the decisions consumers make, but you need to begin your career by having a powerful influence over potential employers!

Want to make your mark in the marketing world? Here’s how

Programme TypeINTEC offers three types of programmes, namely National Qualifications, Provider Programmes, and Agent Programmes: National Qualifications are credit bearing qualifications registered on the NQF and accredited by a Quality Assurance Body.

Provider Programmes are unique to INTEC and are designed to increase and enhance your skills and knowledge within your chosen field.

Agent Programmes are programmes and qualifications for which INTEC offers tuition, but where INTEC does not issue the final certificate (the agent body issues the final certificate).

For more information about the types of programmes that INTEC offers, please see the INTEC General Brochure.

* Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access.

Grade 12 (Std. 10) OR its equivalent*

INTEC Certifi cate: Marketing

Management Page 5

INTEC Higher Certifi cate: Marketing

Management Page 5

INTEC DiplomaMarketing

Management Page 6

MARKETINGASSISTANT

JUNIORMARKETINGMANAGER

SENIORMARKETINGMANAGER

MARKETING MANAGEMENT COURSES

ENTRANCE REQUIREMENTS

THE COURSE

THE JOB

Grade 12 (Std. 10) OR its equivalent*

INTEC Certifi cate: Sales and Marketing

Page 7

SALES AND MARKETINGASSISTANT

SALES AND MARKETING COURSE

ENTRANCE REQUIREMENTS

THE COURSE

THE JOB

3

Grade 12 (Std. 10) OR its equivalent*

INTEC Certifi cate: Public Relations

Page 9

PUBLIC RELATIONSASSISTANT

INTEC Higher Certifi cate:

Public RelationsPage 9

INTEC DiplomaPublic Relations

Page 10

JUNIOR PUBLICRELATIONS MANAGER

SENIOR PUBLIC RELATIONS MANAGER

PUBLIC RELATIONS INSTITUTE OF SOUTH AFRICA

ENTRANCE REQUIREMENTS

THE COURSE

THE JOB

IAC RECOGNISED COURSES

ENTRANCE REQUIREMENTS

THE COURSE

Grade 12 (Std. 10) OR an IAC Preliminary Certifi cate*

INTEC Certifi cate: Marketing Management

Page 11

INTEC Higher Certifi cate: Marketing Management

Page 11

INTEC Diploma: Marketing Management

Page 12

INTEC Certifi cate: Public Relations

Page 13

INTEC Higher Certifi cate: Public Relations

Page 13

INTEC Diploma: Public Relations Page 14

The Institute of Administration and Commerce (IAC) is a professional management institute. The IAC offers a range of

courses for which it designs and develops curricula and syllabi.

The Institute for Public Relations and Communication Management was founded in 1957 by a handful of public

relations practitioners. Membership grew over the years - today membership stands at 3510 including students. The institute

represents senior practitioners and consultants as well as student members. It is dedicated to delivering dynamic,

value-added services to members and to ensure continued growth and professionalisation of the industry.

ENDORSED

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You are the product. How are you going to sell yourself to an employer? You

could be living your dream as a Market Researcher, New Product Developer,

Marketing Strategist, Export Marketer or an Advertising Executive. The fi rst step you need to

take is to choose one of the following courses:

Programme TypeMarketing Management programme is a Provider Programme.

INTECMarketing Management

Entrance Requirements: Grade 12 (Std. 10) oran equivalent.*

Course Duration: You should be able to complete this course within 18 months.

Course Content:• Communication• Management I• Economics• Principles of Business Law• Financial Accounting I OR Accounting and Finance• Marketing Management I

PLEASE SEE PAGE 6 FOR ASSESSMENT INFORMATION.

Award: On successful completion you will receive your INTEC Certifi cate in Marketing Management.

Marketing Management Higher Certificate

Entrance Requirements: Certifi cate in Marketing Management or an equivalent.

Course Duration: You should be able to complete this course within 12 months.

Course Content:• Concepts of Management Computing• Management II• Marketing Management II• Statistics

PLEASE SEE PAGE 6 FOR ASSESSMENT INFORMATION.

Award: On successful completion you will receive your INTEC Higher Certifi cate in Marketing Management.

Marketing Management Certificate

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AssessmentYou are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for the next examination.

Receive one year’s FREE subscription to the Executive Business Brief Magazine when you enrol on any INTEC Marketing Management course.

with your courseFREE

* Should you not meet the minimum entrance requirements and have relevant work experience (3 years), please contact your nearest INTEC branch to apply for possible access.

Entrance Requirements: Higher Certifi cate in Marketing Management or an equivalent.

Course Duration: You should be able to complete this course within 12 months.

Course Content:• Marketing Research• Marketing Communication• Management III• Marketing Management III

PLEASE SEE BELOW FOR ASSESSMENT INFORMATION.

Award: On successful completion you will receive your INTEC Diploma in Marketing Management.

Marketing Management Diploma

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INTECSales And Marketing Certificate

Do you see yourself as a self-starter and a born salesperson? Then this course offers

you the perfect opportunity to hone your sales techniques and business skills. It will teach

you the basics of personal selling and marketing, how to advertise your products and services, how to communicate effectively, and how to start up your own business. It also deals with general business practices and outlines the challenges you might face in running your own business.

Programme TypeSales and Marketing programme is a Provider Programme.

Entrance RequirementsGrade 12 (Std. 10) or its equivalent. (Should you not meet the minimum entrance requirements and have 3 years’ relevant working experience, please contact the nearest INTEC branch to apply for possible access.)

Course Content• English for Business

• Business Practice

• Entrepreneurship

• Sales Practice

• Marketing Management (Module A)

• Marketing Management (Module B)

Course DurationYou should be able to complete this course within 18 months.

Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination fee, before the closing datefor the next examination.

AwardOn successful completion of this course you will receive your INTEC Certifi cate in Sales and Marketing.

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Be the person who provides information in a planned and persuasive manner to

promote and publicise a person, product, production or organisation!

Programme TypeThe Public Relations programme is a Provider Programme.

Public Relations

Entrance Requirements: Grade 12 (Std. 10) or an equivalent.*

Course Duration: You should be able to complete this course within 18 months.

Course Content:• Communication• Management I• Economics• Principles of Business Law• Public Relations I• Financial Accounting I or Accounting and Finance

PLEASE SEE PAGE 10 FOR ASSESSMENT INFORMATION.

Award: On successful completion you will receive your INTEC Certifi cate in Public Relations, endorsed by PRISA.

Public Relations Higher Certificate

Entrance Requirements: Certifi cate in Public Relations or an equivalent.

Course Duration: You should be able to complete this course within 12 months.

Course Content:• Concepts of Management Computing• Marketing Management I• Public Relations II• Management II

PLEASE SEE PAGE 10 FOR ASSESSMENT INFORMATION.

Award: On successful completion you will receiveyour INTEC Higher Certifi cate in Public Relations, endorsed by PRISA.

Public Relations Certificate

ENDORSED

ENDORSED

* Should you not meet the minimum entrance requirementsand have relevant work experience (3 years), please contact your nearest INTEC branchto apply for possible access.

AssessmentYou are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an examination entry form and submit it to the College, together with the prescribed examination entry fee, before the closing date for the next examination.

Institute Contact DetailsP.O. Box 2825 Pinegowrie 2123Tel: 011 326 1262 Fax: 011 326 1259E-mail: info@prisa.co.za

Entrance Requirements:Higher Certifi cate in Public Relationsor an equivalent.

Course Duration: You should be able to complete this course within 12 months.

Course Content:• Organisational Behaviour• Marketing Communication• Management III• Public Relations III

PLEASE SEE BELOW FOR ASSESSMENT INFORMATION.

Award: On successful completion you will receive your INTEC Diploma in Public Relations, endorsed by PRISA.

Public Relations Diploma

ENDORSED

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The Institute of Administration and Commerce (IAC) is a professional management institute.

The IAC offers a range of courses for which it designs and develops curricula and syllabi.

As a Marketing Manager you’ll be responsible for co-ordinating the 4 Ps (Product, Price, Place and Promotion) in a way that creates demand. These stages of the marketing plan cover a broad range of activities such as identifying opportunities, developing new products, determining prices, distribution and establishing communication strategies.

Programme TypeThe IAC Recognised Management: Marketing Management programme is a Provider Programme.

Entrance RequirementsA Grade 12 (Std. 10) or an equivalent or IAC Preliminary Certifi cate (Should you not meet the minimum entrance requirements and have 3 years’ relevant working experience, please contact the nearest INTEC branch to apply for possible access.)

Course DurationYou should be able to complete this course within 24 to 36 months.

Course Content

IAC Recognised Management:Marketing Management

Certificate • Communication• Management I• Economics• Principles of Business Law• Financial Accounting I or Accounting and Finance • Marketing Management I

Higher Certificate • Concepts of Management Computing• Statistics• Management II• Marketing Management II

Diploma • Marketing Research• Management III• Marketing Communication• Marketing Management III

Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an IAC examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for next examination.

Call: 0860 31 31 31 for IAC Registrations

AwardOn successful completion of this course you will receive your INTEC Management: Marketing Management Certifi cate, Higher Certifi cate or Diploma, recognised by the IAC.

RECOGNISED

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Enrol now on the IAC Recognised Full Programme and receive 1 years’ subscription of FinWeek, South Africa’s leading Business and Finance Magazine, absolutely FREE.

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If keeping the channels of communication open is your forté, a position as a public

relations practitioner could be right up your street. The ongoing success of government,

industry and non-profi t organisations relies on positive relationships with their audiences. Your goal is to develop a favourable image and public awareness of your clients, using the media. The INTEC Certifi cate and Diploma will prepare you for a dynamic position in this management fi eld.

Programme TypeThe IAC Recognised Management: Public Relationsprogrammes are Provider Programmes.

Entrance RequirementsA Grade 12 (Std. 10) or an equivalent or the IAC Preliminary Certifi cate. (Should you not meet the minimum entrance requirements and have 3 years’ relevant working experience, please contact the nearest INTEC branch to apply for possible access.)

Course DurationYou should be able to complete this course within24 to 36 months.

Course Content

IAC Recognised Management: Public Relations

Certificate • Communication• Management I• Economics• Principles of Business Law• Financial Accounting I or Accounting and Finance• Public Relations I

Higher Certificate • Concepts of Management Computing• Marketing Management I• Management II• Public Relations II

Diploma • Organisational Behaviour• Management III• Marketing Communication• Public Relations III

Assessment You are required to hand in written assignments and write 1 exam per subject. Please note that exams are written in June and October of each year. You will need to complete an IAC examination entry form and submit it to the College, together with the prescribed examination fee, before the closing date for next examination.

Call: 0860 31 31 31 for IAC Registrations

AwardOn successful completion of this course you will receive your INTEC Management: Public Relations Certifi cate, Higher Certifi cate or Diploma, recognised by the IAC.

RECOGNISED

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Enrol now on the IAC Recognised Full Programme and receive 1 years’ subscription of FinWeek, South Africa’s leading Business and Finance Magazine, absolutely FREE.

INTEC Leadership Short Courses

You can also take advantage of any of our short leadership courses to enhance your

current career.

INTEC offers a range of Short Courses in:

• Interpersonal Skills

• Confl ict Management

• Leading and Visioning

• Management and Developing Teams

• Employment Equity and Diversity Management

• Aids Risk Management

• Principles of Performance Management

• ISO 9000

Contact our student consultants for more information on any of these short courses.

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INTEC College (PTY) LTD FET 00037 PA is a member of both the National Association of Distance Education Organisations in South Africa (NADEOSA) and the Association of Private Providers of Education, Training and Development (APPETD).

Call a Student Consultant:JOHANNESBURG Tel: 011 712-2555 Fax: 011 712-2521CAPE TOWN Tel: 021 426-0626 Fax: 021 426-0771PORT ELIZABETH Tel: 041 373-3771 Fax: 041 373-3688DURBAN Tel: 031 374-9700 Fax: 031 301-8184PRETORIA Tel: 012 352-9000 Fax: 012 322-6369

go to: www.intec.edu.za or email: info@intec.edu.za

From the Principal’s desk

Take your next step now! Follow through on your decision to enhance your life and your future prospects by enrolling in INTEC’s Marketing and Public Relations courses today!

Why study with us?• Quality study material designed specifically for home-study.• The freedom to study at YOUR pace, where and when it suits YOU.• The widest range of courses for today’s world.• Free consultations with INTEC’s career counselling and development specialists.• Free study choice advice from INTEC’s Student Consultants.• The convenience of online enrolment, contact and advice.• Affordable, easy payment options.• Ongoing study support and individual attention from qualified tutors.

College AccreditationINTEC College is committed to meeting legislative requirements regarding accreditation and registration of private education and training providers. We were among the fi rst private education and training providers to receive provisional accreditation from Umalusi, the Council for Quality Assurance in General and FurtherEducation and Training. INTEC College’s accreditation number is FET 00037 PA.

Our Student Consultants are only a phone call away. They are trained to help you choose the course that’s right for you. Call them now, or simply fi ll in the enclosed enrolment form and mail it to INTEC College.

Wishing you every success in your studies and your future!

Dr. Chris MertsDean of Distance Education Development

(E & OE)