Marketing & Public Relations Introduction By: Danielle Summers

Marketing & Public Relations Manager

Welcome to Park City, Utah! A four-seasons destination

What is Marketing?

• All online advertising • Social Media • Photo Assets • Our website • Brand website • Third party websites

• Mywedding.com • TripAdvisor • Yelp • VisitParkCity.com • Forbes.com

• All print creative/ ads • Newspapers • Magazines • Hotel Collateral • Park City Resort materials

Social Media – Work vs. Personal

Do - Contact Danielle for any

marketing questions.

- Contact Danielle if any guest/person in the hotel is asking about advertising or working with the hotel

- Pass on any great photos you take around the hotel or Park City . We love employee content!

Don’t - Comment negatively regarding WAPC

or Waldorf Astoria brands online. - Don’t comment negatively on our

competitors posts. You are a recognized representative of our hotel.

- Don’t tag the hotel in your personal postings online

- Don’t review the hotel while an employee.

- Don’t take photos of guests

- Don’t discuss guests in house with other employees or outside the hotel

What is Public Relations?

• Media/ Press • The goal of my position is to

generate positive media coverage for the hotel

• This includes national, local and online media (bloggers)

• Through media, WAPC maintains a positive brand image.

• Story Telling • I am responsible for pitching unique

experiences and the hotel overall. This includes • Packages/ Specials • Hotel amenities • Powder restaurant • Our Spa • Brand goals (Waldorf & Hilton)

Press/Media/ VIP – Privacy Policy

Do - Greet the VIP in a professional,

friendly matter (like you would with any of our valued guests!)

- Do use the VIP’s name on the portfolio (regardless of if that is their real name)

- Do give the same, great, True Waldorf Service!

Don’t - Don’t discuss in-house guests with other

employees or anyone outside the hotel

- Don’t take any photos, videos of guests

- Don’t discuss any hotel procedures/policies regarding VIP guests

- Don’t allow any filming at the hotel - DO CALL DANIELLE

As distinctive and timeless as you’d expect from a Waldorf Astoria destination, this unique hotel is passionately committed to the comfort of each and every guest.

Enjoy a modern mountain

menu driven by the

seasons and inspired by

the finest local

ingredients at Powder,

our on-property

restaurant.

At Waldorf Astoria Spa, each experience is tailored to your needs and desires. From an indulgent body wrap to a therapeutic massage or intense Pilates session, our therapists and specialists provide you with an assessment and recommend the most beneficial treatments and services for you.