marketing quiz 1
TRANSCRIPT
JSPM’s
Jayawant Institute of Computer ApplicationsMBA Department
Quiz on Sales and Marketing
Name: ____________________________________________________
Roll No: ___________________ Score: ________________
Q.1) Kanoa finished writing the last question on the survey and turned it over to the department secretary. He planned to have it printed and sent out to 2,500 of the hotel’s former guests. The survey seeks demographic information and how often each person stays at hotels. What type of activity is Kanoa doing?
A. marketing
B. sales
C. both marketing and sales
D. neither marketing nor sales
Q.2) Trudy picks up the phone to call the meeting planner of a large association. She plans to share the new group rates the hotel has available for the recently renovated tower. What type of activity is Trudy doing?
A. marketing B. sales C. both marketing and sales D. neither marketing nor sales Q.3) Tyler has been training the restaurant staff to build relationships with guests to encourage them to become repeat guests. What sort of activity is Tyler encouraging?
A. marketing
B. sales
C. both marketing and sales
D. neither marketing nor sales
Q.4) Marketing focuses on:
A. field work
B. profit planning
C. quotas
D. bonuses
Q.5) Sales focuses on:
A. long-term trends
B. market analysis
C. planning and control
D. today’s markets and strategies
Q.6) Filling guestrooms is primarily a matter of placing ads, sending salespeople out on personal calls, and relying on good word-of-mouth advertising.
A. T
B. F
Q.7) The goal of hospitality marketing is to make every guest a repeat guest.
A. T
B. F
Q.8) A hotel or restaurant sells only services.
A. T
B. F
Q.9) Services are more tangible than products because they can be “felt.”
A. T
B. F
Q.10) When a property is marketed well, its image is so clear that guests know exactly what to expect when they visit.
A. T
B. F
Question Excerpt From Section 1.2—Quiz:
Q.1) Harvey works at a large convention hotel. He oversees the servicing of group business once it has been sold. What is his title likely to be?
A. director of marketing
B. account manager
C. director of convention services
D. director of public relations
Q.2) The general manager’s role in sales:
A. consists of advertising and public relations.
B. consists of making sales calls and talking to guests at the front desk.
C. is minimal and primarily involves hiring a qualified sales staff.
D. will vary depending on the size of the property and its sales staff.
Q.3) Which of the following is not a primary area of concern for general managers directing a sales effort?
A. developing the sales staff
B. writing telemarketing scripts
C. directing the sales effort
D. supporting the sales staff
Q.4) Which of the following statements is TRUE?
A. The clerical staff functions as file clerks and should not try to make sales.
B. The director of sales is the backbone of any sales organization.
C. Every effort should be made to motivate the entire staff and foster a willingness to fill whatever role is necessary.
D. All of the above are true.
Q.5) A marketing-oriented _______________ is the key to a hotel’s sales efforts.
A. general manager
B. customer-service plan
C. sales team
D. mission statement
Q.6) Director of Marketing
A. Assigns territory or accounts to salespeople.
B. Oversees creative staff and coordinates all promotional materials.
C. Sets objectives and plans the work of the marketing department.
D. Contacts, solicits, and provides follow-up service to clients.
E. Oversees the development of information regarding accounts.
Q.7) Market Research Coordinator
A. Assigns territory or accounts to salespeople.
B. Oversees creative staff and coordinates all promotional materials.
C. Sets objectives and plans the work of the marketing department.
D. Contacts, solicits, and provides follow-up service to clients.
E. Oversees the development of information regarding accounts.
Q.8) Director of Advertising and Public Relations
A. Assigns territory or accounts to salespeople.
B. Oversees creative staff and coordinates all promotional materials.
C. Sets objectives and plans the work of the marketing department.
D. Contacts, solicits, and provides follow-up service to clients.
E. Oversees the development of information regarding accounts.
Q.9) Sales Manager
A. Assigns territory or accounts to salespeople.
B. Oversees creative staff and coordinates all promotional materials.
C. Sets objectives and plans the work of the marketing department.
D. Contacts, solicits, and provides follow-up service to clients.
E. Oversees the development of information regarding accounts.
Q.10) Account Manager
A. Assigns territory or accounts to salespeople.
B. Oversees creative staff and coordinates all promotional materials.
C. Sets objectives and plans the work of the marketing department.
D. Contacts, solicits, and provides follow-up service to clients.
E. Oversees the development of information regarding accounts.