marketing quốc tế full

8/3/2019 Marketing quc t full

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MARKETINGQUCTMITRNGVNHNHMARKETINGC

GIOVINHNGDN:C

NHMTHCHIN:NHM 4

Thnh vin nhm:

1. Trn Ti Anh

2. NguynHuc

3. Hong NgcDiu4. Phan Huy L

5. HThu Hin


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NI DUNG

I. MI TRNG T NHIN

II. MI TRNG VN HO X HI

III. MI TRNG CHNH TR

IV. MI TRNG KINH T

V. QUAN H HP TC VI VIT NAM


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GERMANYWELCOME YOU!


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GIITHIUCHUNGVCNGHALINBANGC

Quc k c Bn a l c


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I. MI TRNG T NHIN

1. V TR A L

2. KH HU

3. A HNH

4. TI NGUYN THIN NHIN


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1. VTRAL

Nmtrung tm ca chuu, tip gip vi 8 nc.an Mch, Ba Lan, CHSc, o, Thy S, Php,

Luxembourg, B v HLan.

Pha ngbc ca c lbin a Trung Hi, pha

tybc lbinBc. c l1 hi cng ln ca chuu.


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2. KHHU Kh hu n i vi 4 ma r rt, thi tit thng xuyn

thay i. C shotngmnhca gi Ty v ma quanhnm.

Lngma hng nm:

- ngbngBcc: 500700 mm.

- vng ni cao: 7001500 mm- trn dy Alps: trn 2000 mm

T ty bc sang ng v ng nam khhubindndnc thay thbi khhulca.Nhit trung bnh hng

nmkhong 9 C.


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BNAHNHCNGHALINBANGC

3.AHNH


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Tngdin tch bmt l 357.022 km2, trong din tcht l 348.672 km2 (98%), din tchbmtnc l 8.350km2 (2%).

a hnh cac nng cao dntBc vo Nam. pha Bc l vng tthp(ngbngBcc):

cao trung bnh < 50 m so vimcncbin.

gia l vng t cao:

cao trung bnh > 500 m so vimcncbin Pha nam l vng ni Alps x Bavaria:

cao trung bnh 1000 m so vimcncbin

imthpnht l: Neuendorf bei Wilster -3.54 m

im cao nht l: Zugspitze 2,963 m


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4. TINGUYNTHINNHIN

Ncc c mngli sng ngi dyc. Cc sng ln:

sng Rhein, Elbe, Main, Weser, Danuyp v Spree. Khong sn t nhin: thn , than non, kh gas thin

nhin, dula,qungst,ng, niken, uranium, mui kalicacbonat, muin,vtliu xy dng,g,ttrng.

Hin tng mi trngb xm hi gy nhim,binikhhuang l chcnhiugii quan tm trong c cc nh quntr marketing.


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II. MI TRNG VN HO X HI

1. NHN KHU HC

2. S PHT TRIN CON NGI

3. THI QUEN TIU DNG

4. VN HA KINH DOANH CA C


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1. NHNKHUHC


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BIUDNSCACNGHALINBANGC

Quy m dn s: c l nc c tng dn slnnht trongEU v ngth 2 chu u (sau Nga). Tng dn sctheo thng k thng 7 nm 2010 l 82,329,758 dn.


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-0.02

-0.033

-0.044

-0.053-0.06-0.05

-0.04

-0.03

-0.02

-0.01

02006 2007 2008 2009

Biu tc tng dn s

Tc tng dn s

Trong 4 nmtctng dn scac lun m nm sau

gimnhiuhnnmtrc Tl sinh nhhntlt (nm 2009)

Tl sinh: 8.18 tr/1000 dn

Tlt: 10.9 ngi/1000 dn

=> Quy m dn scanggimi qua tngnm.


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14.1% 13.9% 13.8% 13.7%

66.4% 66.3% 66.2% 66.1%

19.4% 19.8% 20% 20.3%

2006 2007 2008 2009

Biuktcutui

0 - 14 tui 15 - 64 tui 65 tui tr ln

tui trung bnh ca dn s (2009) l: 44.3 tui Nam gii: 43 tui

Ngii: 45.6 tui

Tuithcangi dn (2009) l: 79.26 tui

=> c l nc c dn s gi.


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Mt dn c: 230 ngi/km2 l mt trong nhngquc gia c mt dn c

lnnht chu u.

a s dn tp trung cc khu th v c nhng khc bitngkvs phnbgia cc bang.

Min Ty ncc c mt dn c cao hnhn vng phang.

Dn s thnh th: chim 74% tng dn snm 2008

Tc th ha: tng 0.1% hng nm trong giai on2005 -2010.

Cc nhm dn tc: c 91.5%, ThNhK 2.4%, Dn tckhc 6.1% (Hi Lp, , Ba Lan,Nga, Serbia-Croatia, TyBan Nha)

Tn gio: o tin lnh 34%, o thin cha 34%, Hi gio3.7%, tn gio khc hoc khng tn gio 28.3%


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B


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BIUKTHNVLYHNC

Ngi dn c c xu hngkt hn mun trong khonggn 30 tuimikt hn.

S ngi kt hn trong 1 nm dao ng trong khong400,000 ngi.

Sngi li hn trong vng 1 nm dao ng trong khong200,000 ngi.

Sngikt hn gpkhong 2 lnsngi li hn.


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2. S PHT TRIN CON NGI

Chs HDI cacnm 2009 l 0.93.

GIO DC: Chnh quyn lin bang kthpvi chnh quyn bang iu hnh

nn gio dc.

Chi tiu cho gio dcchim 4.6% GDP.

99% dn sbitc vbitvit.T 15 tuitrln c thcv vit thnh tho. Cn khong 4 triu ngi khng th cthng vittho,phnln trong s l nginhpc.

Chng trnh oto: ko di t 913 nm ty theo tngtiubang.


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3. THI QUEN TIU DNG

ihirt cao vchtlng v snphmdchv. Xu hng v thi quen tiu dng trn thtrngcang

c nhnngbini nhanh chng.

Ngi tiu dng rt ch trng n cc kha cnh mi

trng v x hi lin quan nsnxut hng ha. Kht khe trong vic lachn hng ha xut pht t quan

imoc.

Ngic khng thch mcc.

4 V


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4. VNHAKINHDOANH Trc khi m phn vii tc ccn c s chunb

thtkvmimt, v a ra nhiuphng n lachn.

Cc doanh nghipcrtthntrng.Ngic lm vicrt quy c v chnh xc vgigic.

Ngic ni chung khng thch mcc.

Hpngc c tnh php l v mc rngbucrt

cao. Cc yu cuvvn ti v giao nhn lun c trnh by

rt r rng.

Cc cng ty c coi trngscnh tranh vchtlngca

snphm v dchv, xem thngcnh tranh v gi.Nhng cng ty c thcnh tranh trn cngmtththng,

nhnghthng tm cch hp tc chia sthtrnghn ltm cch thngtrthtrngnh cch Daimler-Benz v

BMW lm.


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Xng h

Cho hi

Li khen

Coi trng ph n

i cng xe Cch ng x qua in

thoi

Trao danh thip

Tnh chnh xc, nggi

Lm quen

M ca xe oto ca mnh

m khng quan tm nxe t cnh xe mnh.

Khng bao gi c chbai ch ca ngi khc.

Khng c gc chn lnbn caf.

Ung bia t chai.

n mui vi ngt.

Khng c nhc Hitler v c quc x.

Hut so th hin s coithng.

Vn ha ng x ca ngi c Nhng iu cm k


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III. MI TRNG CHNH TR

1. TH CH CHNH TR

2. H THNG LUT PHP CHUNG

3. LUT KINH T CA C


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1. THCHCHNHTR

c l nc cng ha lin bang, theo ch a ng.

Chnh ph hin nay l Chnh ph lin minh gia ngCDU v ng SPD.

Quc hi c c Hi ng lin bang v Ngh vin.

ng u i din cho nh nc l Tng thng lin bang.

Lnh o chnh ph l th tng lin bang Cc ng phi:

Lin minh '90/ Greens (Claudia ROTH v ReinhardBUETIKOFER)

Lin minh dn ch c c hay CDU (Angela MERKEL) Lin minh x hi c c hay CSU (Erwin HUBER)

ng dn ch t do hay FDPGuido (WESTERWELLE)

ng cnh t (Lothar BISKY and Oskar LAFONTAINE)

ng dn ch x hi hay SPD (Kurt BECK)


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Hin php c c gi l Lut c bn

Hnh php cp lin bang c hnh thnh bi chnh phlin bang do th tng lin bang lnh o.

Th hin tiu bang (Ministerprsident) lnh o hnh php cp tiu bang.

Cc c quan hnh chnh cp lin bang v tiu bang ciu hnh bi cc b trng ng u cc c quan nhnc.

Ta n Hin php Lin bang c ti Karlsruhe gim st

vic tun th hin php.

2. HTHNGPHPLUT


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Cc ta n ti cao ca c: Ta n Lin bang (Bundesgerichtshof) vi tr s chnh ti

Karlsruhe

Ta n Hnh chnh Lin bang ti Leipzig Ta n Lao ng Lin bang ti Erfurt

Ta n X hi Lin bang ti Kassel

Ta n Ti chnh Lin bang ti Mnchen.

Phn ln vic hnh lut l trch nhim ca cc tiu bang.

3 PHP LUT KINH T


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3. PHPLUTKINHT Hot ng thng mi quc t ca c c iu chnh

bi ba o lut: lut quc gia (lut Ngoi Thng), o

lut ca Lin Hip Quc v lut ca EU. C s php l cho cc giao dch thng mi v thanh

ton ca c l o lut Ngoi thng.

iu quan trng nht trong lut ny l sc lnh v thanh

ton v thng mi quc t. Lut cnh tranh.

Chnh sch thu v thu sut.

Quy nh v bao gi, nhn mc.

Quyn s hu tr tu. Bo h i vi sng ch. Bo h kiu dng cng nghip. Bo h nhn hiu. Bo h quyn tc gi.


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IV. MI TRNG KINH T

1. TNG QUAN V KINH T C

2. C CU NGNH (2009)

3. XUT NHP KHU


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c l nn kinh tlnth 4 trn thgii v lnnht chu

u. c l ncxutkhulnth 2 trn thgii v lnnht

chu u.

c tp trung nhiu nht cho pht trin cng nghip v

dchv.Nn kinh tc thngc miu t l mtnnkinh t

thtrng mang tnh cht x hi.

Cc ngnh kinh ttrngim: kim loi(st, thp), than, xi

mng, ho cht,ckh- my mc, t, my cng c,int,thcphm v ung,ng tu, dt may.

c l thnh vin caTchchp tc v pht trin kin t(OECD), Lin minh chu u (EU) v Tchcthngmi

quct (WTO).

1. TNGQUANVKINHTC
http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1http://vi.wikipedia.org/w/index.php?title=Kinh_t%E1%BA%BF_th%E1%BB%8B_tr%C6%B0%E1%BB%9Dng_mang_t%C3%ADnh_ch%E1%BA%A5t_x%C3%A3_h%E1%BB%99i&action=edit&redlink=1


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SLIUTNGQUTNNKINHTCNHNGNMGNY (2005 2009)

Nm

Cc chs

2005 2006 2007 2008 2009

GDP (OER) (tla) 2.793,2 2.919,5 3.328,2 3.673,1 3.352,7

GDP (PPP) (tla) 2.512,1 2.676,3 2.822,2 2.918,5 2.806,3

GDP bnh qun ungi (OER) (la)

33.883 35.468 40.480 44.729 40.875

GDP bnh qun ungi (PPP) (la)

30.473 32.513 34.326 35.539 34.212

TctngtrngGDP thct (%)

0,7 3,2 2,5 1,2 -4,9

Ti khon vng lai(triula)142.801 188.481 253.756 245.722 160.627

Ti khon vng lai(%GDP)

5,1 6,5 7,6 6,7 4,8

Xutkhu hng hav dchv (% GDP)

41,1 45,4 47,3 47,5 40,8

Lng pht (%) 1,9 1,8 2,3 2,8 0,1


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GDPCACQUACCNM (2005 2009)NV: TLA


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TCTNGTRNGGDP (%) (2005 2009)

0.7

3.22.5

1.2

-4.9

-6

-5

-4-3

-2

-1

0

1

2

3

4

2005 2006 2007 2008 2009

Tc tng trng GDP


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GDPCACTRONGGIAION 2005 - 2009

Trong giai on 20052008, GDP hng nmutng.

Tc tng trng GDP trung bnh hngnm trong giaion 20052008 l 1,9%.

Khng hong kinh t th gii nm cui 2008 u nm2009 nhhngnngnnnn kinh tc:

GDP nm 2009 stgim: - 9% so vinm 2008 Tctngtrng kinh t m: - 4,9%

Nhngyu t tc ngnngnnht ti tng trngnm2009 l:

S suy gimmnhmcaclnhvcxutkhu v ut vocc loi my mc, thitb.

nh hng nng n t v ph sn ca ngn hng u t MLehman Brothers vo thng 9/2008.

Nhu cumm do ngi dn thtcht chi tiu.

Tlthtnghip gia tng.

GDP BNH QUN U NGI QUA CC NM


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GDPBNHQUNUNGIQUACCNM(2005 2009)

NV: NGHNLA

C


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CHSGITIUDNGCACQUACCNM (1999 2009)


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2. CCUNGNH (2009)

Nng nghip chim t trng rt nhtrong GDP cac 0,9% tngng30,2 tla.

Snphmchyu l khoi ty, la m,la mch, c ci ng, tri cy, cibp, gia sc, gia cm.

Nn nng nghip c p ng c80% nhu cuvthcphm trong nc.

Trong EU, c l nc sn xut lnnhtsa,thtln v l nh snxutlnth hai ngcc, khoai ty, ngcciv tht b.

Nng nghip


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Cng nghip chim t trng 26,8%trong GDP cactngng 898,5tla.

T trng ngnh cng nghip ngy cngnh.

Nn cng nghip pht trin trnh kthut cao

L nh snxut ln cc snphmnhst, thp, than , xi mng, ha cht,my mc, t, my cng c, in,

thcn,ung, ng tu v dt. Khnghong kinh tnm 2009 nn tc

tng trng sn lng cng nghipcacgim 11% so vinm 2008.

Cng nghip


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Ngnh dchvtrnn quan trng vchimttrnglnnht trong GDP.

Ngnh dch v s dng ti 72,4% lclng lao ng.

Cc lnhvc trong ngnh dchv l: tichnh, bt ng sn, cho thu v cchotng kinh doanh 31,1%; thngmi, vn ti, truyn thng, nh hng,khch san 17,5%; cc hotngdchv khc24,1%.

Dch v

Ti chnh

31.1%

Thngmai

17.5%

Cc dchv khc24.1%

Ngnh dch v

SO SNH T TRNG CC NGNH TRONG NN


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SOSNHTTRNGCCNGNHTRONGNNKINHTCQUACCNM 2006 2009

0.9% 0.9% 0.9% 0.9%

29.1% 30.1% 30.1% 26.8%

70% 69% 69% 72.3%

2006 2007 2008 2009

Nng nghip Cng nghip Dch v


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TLLAONGTRONGCCKHUVCKINHTCAC


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3.XUTNHPKHUCAC


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Tng gi trxutkhu:

Nm 2009: 1.159 tla

Nm 2008: 1.498 tla Cc mt hng xutkhu chnh ca

cgm my mc, hng in t, t, cc snphm ho cht, thcphm, hng dt may, dng cquang hc v innng.

Tng gi trnhpkhu:

Nm 2009: 966.9 triula

Nm 2008: 1.232 tla Cc mt hng nhpkhuchyu

l my mc, phng tin vnchuyn, ho cht, thuc l, lngthc,ung, kim loi v cc snphmdum.

Xut khu Nhp khu

i tc chnhGi tr XK(triula)

%

Php 118,2 10,2

M 77,6 6,7

H Lan 77,6 6,7Anh 76,5 6,6

73,0 6,3

o 69,5 6,0

Trung Quc 52,1 4,5

ThyS 51,0 4,4

i tc chnhGi tr XK(triula)

%

H Lan 122,8 12,71

Php 80,2 8,30

B 69,5 7,19Trung Quc 66,6 6,89

56,8 5,88

Anh 46,0 4,76

o 44,0 4,55

M 41,1 4,25

SO SNH XUT NHP KHU CA C QUA


47/50

SOSNHXUTNHPKHUCACQUACCNM 2006 2009

NV: TLA

916.4

1075

1232

966.9

1133

1354

1498

1159

0

200

400

600

8001000

1200

1400

1600

2006 2007 2008 2009

Nhp khu Xut khu


48/50

V. QUAN H HP TC VI VIT NAM

Quan h ngoi giao: Ngy lp quan h: 23/9/1975 Trao i on

Quan h hp tc kinh t - thng mi Thng mi

u t Hp tc pht trin

Xut khu ca Vit Nam vo th trng c nm 2009


49/50

CM N C V CC BN THEO

DI BI THUYT TRNH CA NHM 4


50/50

GOODBYE!

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