marketing reimagined within the fourth industrial revolution

Technology Trends & the future

Of Marketing

Agenda

Digital transformation is the next industrial revolution

Steam, water,

mechanical

production

equipment

Division of labor,

electricity, mass

production

Electronics,

IT, automated

production

Blurring the

physical and

the digital

divide

1784 1870 1969 2016

Digital Masters perform better

FASHIONISTASRevenue: +6%

Profitability: -11%

Market Value: -12%

DIGITAL MASTERSRevenue: +9%

Profitability: +26%

Market Value: +12%

Revenue: -4%

Profitability: -11%

Market Value: -7%

BEGINNER

Revenue: -10%

Profitability: +9%

Market Value: +7%

CONSERVATIVE

Dig

ital C

ap

ab

ility

Leadership Capability

+9% Revenue

Creation

+12%Market

Valuation

+26%Profitability

86% of CEOs consider Digital their #1 priority

CEOs believe

technology will

transform their business

more than any other

global trend

Source: PWC CEO Survey

Trends that will

transform

business, next five

years (%)

Technological advances

Demographic shifts

Shift in global economic power

Resource scarcity & climate change

Urbanization

Digital Transformation


Of Marketing

Agenda

Source: Redefining the Connected Conversation, IoT Trends, Challenges & Experience Survey. James Brehm & Associates, 2016.

60%Of those working on IoT are aiming to grow

revenue and profits

73%Of the companies surveyed are currently

active in IoT

50%Reduction in downtime with predictive

maintenance

According to a recent IoT survey…

70% of value enabled by IoT will come

from B2B scenariosMcKinsey & Company

25 billion Connected “things” by 2020—Gartner

$1.7 trillionMarket for IoT by 2020 —IDC

Internet of Things opportunity


Of Marketing

Agenda

the true potential of this trending technology.

The user gets a far more enhanced and immersive experience within its realm.

A trend that tells us a lot about the future of DM


AR has empowered the consumer; enabling them with the ability to make efficient and comfortable buying decisions


User can discover more products, uncover in-store promotions and build loyalty points

Foster a relevant relationship with the user & increase online and mobile conversions

“While we strive hard to transform businesses, the new leap will depend on how we reach, touch and empower our customers to take the right decisions through their eyes and the worlds they have created. Marketing using technology trends will take businesses to new heights and will change the lives of people. Tradition marketing will fade. The future of marketing is for who understands the possibility and why it matters. The future of Marketing starts now“

Sherif El [email protected]

Thank you!

mailto:[email protected]