marketing

2014

marketing 2014

WHY

AIESEC

Drive MORE

CUSTOMERS

What is a Customer Flow?

This is the process we pull strangers through in order to make them our

customers. Otherwise known as inbound marketing, this flow allows the

organization to pull strangers through our online systems faster.

THIS MEANS WE CAN HAVE:

FASTER RAISING & MATCHING

F ocused INBOUND

MARKETING

S i m p l e INTERNAL PROCESSES

More Customers than ever before!

What is AIESEC’s Customer Flow?

It describes the process AIESEC goes through to develop relevant

exchange products for our market and deliver them with excellent customer

experiences

PLANNING COMMUNICATION STRATEGIES

GOAL

TARGET

CHANNEL

MESSAGE

Main Marketing are focused on the first 3 steps

ATTRACT From Stranger to Visitor

Driving user traffic to our

channel and building

engagement within platforms and

communities

A STRANGER is someone who has not heard

of AIESEC

A VISITOR

is someone who goes to AIESEC.org or a national

AIESEC website

Social Media Online

Advertising

EwA Events

Word of Mouth

On the ground

Promotions

and more...

Blogs

CONVERT From Visitor to Lead

Online content and physical

activities to drive people to

sign up and became a promoter

or customers of AIESEC

A VISITOR is someone who goes to

AIESEC.org or to a national AIESEC website

A LEAD is someone who registers or applies to join one of

AIESEC’s ELD programmes

Compelling and relevant

content

Show casing the

best stories

High quality

videos and design

Clear Calls to Action

Accessible information

CLOSE From Lead to Customer

A Lead is someone who registers or applies to join one of

AIESEC’s ELD programmes

A Customer is someone who takes part in one of our AIESEC ELD

programmes

We close our leads by:

Meeting them in person

Giving them more

information

Taking them through the

selection process The Global

Online Registration

System

The Opportunity

Portal

Improving and optimising selection

process and sing-ups management to

raise as members or EPs

The Opportunity

Portal

Customer Servicing

Global Social Media

Physical promotion

Website

Information

Designs

Showcasing

Email Mkt

Info sessions

MKT Responsibilities

The Opportunity Portal

The Global/National ORS

Culture-shock

AIESEC Blog