MarketingMarissa Doria

Block 3

Favorite Cereal and Snack

Marketing MixBlending of four marketing elements—

product, distribution, price and promotionApple uses the marketing mix to successfully

promote the iPod before the Christmas shopping season by advertising the product, distributing an ample amount, dropping prices and promoting the product

Target MarketSpecific group of customers that have similar

wants and needsChevy Volt—People interested in nicer carsGeneric Products—People who want or need to

save money on productsSailboat Vacation—People who are interested

in spending their money on luxury items and are interested in sail boating

Decision Making ProcessRecognize a needGather InformationSelect and Evaluate alternativesMake a Purchase DecisionDetermine the effectiveness of the decision

Family purchasing a new home with a growing familyDefine marketing problemStudy the situationDevelop a data collection procedureGather and analyze informationPropose a solution

Buying MotivesBuying Motives—Reasons consumers decide

what products and services to purchaseEmotional Buying Motives are reasons to

purchase based on feelings, beliefs, and attitudesPurchasing clothes and ice cream

Rational Buying Motives are guided by facts and logicBuying a home and necessary items like food

and water