SOCIAL MARKETINGMarketing Social

What is social marketing?Social marketing is the use of marketing,

along with other concepts and techniques,to try to change people’s behaviour for the better and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or to make them respect speed limits.

Advertising postersHere are some examples

of social marketing campaigns that have been launched in our country:

Domestic violence

Alcoholism

Smoking

Other campaigns: cancer and bullfighting

And now we’ll show you some videos

Thank you very much!