Marketing Solutions

Introducing LinkedIn AdsLinkedIn Ads allow small businesses to access the world’s largest online professional network, with self-service ads that display on the LinkedIn platform and, optionally, the LinkedIn Audience Network.

With a user-friendly self-service interface you can target your ads precisely. Apart from a $10 a day minimum spend, there is no budget requirement.

Target your audience precisely to avoid wastage. Display them in a clean, business-like professional context. Track results accurately. Integrate your campaigns with other LinkedIn activity like Company Pages or Groups.

The targeted alternative to SEMMost online self-service ad systems give you very �ne control over keywords but they don’t give you any control over audience. LinkedIn Ads do. Also, search engine marketing is less effective for building awareness and consideration, lacks virality, social proof or any sense of relationship. With SEM, a click is just a click.

Our self-service ad platform, available in multiple languages, is different.

Text ads with small images in some display locations

How LinkedIn Ads work• Create ads using an easy self-service portal

• Target ads precisely by job function, seniority, geography etc.

• Use ads to drive clicks to your site or to your LinkedIn Company Page

• Use LinkedIn Ads to generate leads

• Set maximum CPC or CPM bids

• Specify when the ads will run

• Try multiple ad variants

• Set maximum daily budgets

• Get detailed performance analytics

LinkedIn AdsOur low cost, self-service CPM and CPC ad platform

It’s easy to target your adverts precisely

Generate awareness and engagementYou can choose between sending clicks to any web landing page or to your Company Page on LinkedIn. This gives LinkedIn members the option to find out more about your products and services, to contact you and to follow your company without leaving the safe, professional context of the site. It adds virality and engagement to your ads in a way that conventional SEM just can’t.

Drive conversions and lead generationBecause LinkedIn Ads integrate beautifully with the rest of the LinkedIn platform you have the ability to collect leads from your ads. This member benefit lets people click on your advert and request a follow up on LinkedIn – putting you in direct contact with potential customers. It’s perfect for long-lead sales and service businesses.

With Lead Collection customers can request contact in responseto your ads

Available Languages

Get insight with powerful analyticsMonitor impressions, spending, clicks, CTR and average CPC with our user-friendly ad centre.

Country Language

Belgium French

Belgium Dutch (Flemish)

Belgium English

Czech Republic English

Czech Republic Czech

France French

France English

Germany German

Germany English

Italy Italian

Italy English

Latin America Spanish

Latin America English

Netherlands Dutch

Netherlands English

Portugal Portuguese

Portugal English

Rest of Europe English

Romania Romanian

Romania English

Russia Russian

Russia English

Spain Spanish

Spain English

Sweden Swedish

Sweden English

Switzerland French

Switzerland German

Switzerland English

Turkey Turkish

Turkey English

UK English

Additional InformationFor more information, go to www.linkedin.com/advertising.Visit emea.marketing.linkedin.com to learn more about our marketing solutions

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