GROUP MEMBERS

Aamna Mushtaq (01)Ayesha Baig (08)Bushra Malik (11)Maryam Salam (13)M. Shuja Kaleem (21)

OVERVIEW

Procter & Gamble(P&G) is a fortune 500 American Multinational Corporation Headquarter in Downtown Cincinnati, Ohio USA.

Manufactures a wide range of consumer goods.

In 2012, P&G recorded 85.6 billion $ in sales.

Fortune magazine ranked P&G at fourth place of the “Worlds most admired companies” list , which was up from sixth place in 2011.

According to the Nielsen Company in 2007 P&G spent more on US advertising then any other company.

TAG LINE

STRATEGIC PLANNING AND MARKETING PROCESS

Company’s Vision Company’s Mission Objectives & Goals Business portfolio SBU’s SWOT and TOWS analysis

VISION STATEMENT

MISSION STATEMENT

We will provide products & services of superior quality & value that improves the life of the world’s consumers now & for generations to come. As a result consumers will reward us with leadership sales, profit & value creation, allowing our people, our stake holders & the communities in which we live & work to prosper.

Company Product Oriented Definition

Market Oriented Definition

Procter & Gamble

We discover meaningful insides into what consumers needs and wants.

“Be, and be recognized, as the best consumer products and services company in the world”.

MARKET ORIENTED MISSION

OBJECTIVES

To build existing core businesses into stronger global leaders.

To grow leading brands in big countries, winning customers.

To develop fast growing higher margin with global leadership potential.

To regain growth momentum rate & leadership in Western Europe.

To drive growth in key developing markets.

GOALS

Think globally act locally.

Build major global brands through strong programs based on local understanding.

Improve the environmental quality of its products, packaging and operations around the world.

Produce quality products at very competitive costs.

Build superior relationships with all the parties who contribute to fulfilling their corporate purpose, including their customers, suppliers, universities and government.

BUSINESS PORTFOLIO

ESTABLISHMENT:P&G is an American Global Corporation based on manufacturing a wide range of consumer goods, it was founded on October 31, 1837, headquartered in Cincinnati, Ohio, USA.

As of 2011, P&G is the 4th largest company market capital, 14th largest by profit and 6th in Fortunes most admired companies list.

COMPANY TYPE:Public Type.

BRANDS:P&G offers a variety of brands. P&G’s existing products grows through innovations and renovations while maintaining a balance in geographic activities and product lines.

The company’s priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

SBU’s

Fabric cleaner and care at its

best.

A moisturizing

bar soap enriched with perfumes of

French inspiration that leaves your skin

feeling fresh soft and sensual

It offers an array of skin-

care & beauty

products that provide multiple benefits

designed for women of all

ages

SBU’s (Cont.)

Change your look

every season

everyday. There’s an

Herbal Essence right for

you.

Pampers’ has

products to help

your little one stay clean and comfortabl

e.

Safeguard is the No. 1

anti-bacterial soap

worldwide. It is designed to provide

germ protection for

the whole family

Pictorial Representation of P&G’s Products

SWOTSTRENGHT

Strong social and corporate image of P&G

Strong financial position of the company.

More concern towards total quality management.

P&G’s good relations with the suppliers.

Devoted employees. Well established and

renowned distributors.

WEAKNESS Online media and

leadership. Dependency Unwilling to serve low-

income market. Price is especially very high towards lower income group.

Missing opportunities.

OPPORTUNITIES Diversification. Capitalizing on online

media. Environment concern. High urbanization.

THREATS Competition. No new innovation. Government regulation. Inflation.

TOWSINTERNAL/ EXTERNAL

S- STRENGTH• Innovative products• Professional

management.• Diverse product

line-up.• Plans for

acquisition.

W- WEAKNESSES

• Lack of direct marketing

• Lack of new media marketing channels.

• Dependency on few major product categories.

O- OPPORTUNITIES• Expanding

marketing strategies.

• Undifferentiated rival products

• Consumer demands.

• Niche markets.

S-O STRATEGIES

• Develop new products to target niche markets.

• Utilize managerial competencies for aggressive marketing strategies to attain competitive advantage.

W-O STRATEGIES

• More focused marketing strategies.

• Liaison with good distributors to increase online sales.

• Utilize niche markets rather to depend upon few product categories.

T- THREATS• Price competition.• Regulations.• Rival competitors.

S-T STRATEGIES• Utilize buying

volume to put pressure on competitors.

• Continue product diversification to offset increased chances of competitor entry.

W-T STRATEGIES

• Develop good partnership with internet consumer product goods distributors to increase sales.

THE BCG MATRIX

ST RS MA?K

$ COW D G

MICRO

MACRO

MARKETING

ENVIRONMEN

T

MARKETING ENVIRONMENT

MARKETING

THE COMPANY

SUPPLIERS

MARKETING INTERMEDIARIES

COMPETITORS

PUBLICS

CUSTOMERS

MICRO ENVIRONMENT

Unilever is one of the

biggest competitor

of P&G.

Johnson & Johnson is the second

largest competitor

of P&G

Loreal is P&G’s

competitor in beauty products.

MARKET COMPETITORS

MARCO ENVIRONMENT

COMPANY

DEMOGRAPHIC

ENVIRONMENT

ECONOMIC

NATURAL

TECHNOLOGICAL

POLITICAL

CULTURAL

Demographic Environment “The study of human population in terms of size, density, location,

age, gender, race, occupation and other statistics”

DEMOGRAPHIC ENVIRONMENT OF SAFEGUARD

AGE

• 5 to 20

GENDER

• Male• Female

CLASS

• Middle Class

THE DEMOGRAPHIC ENVIRONMENT

THE DEMOGRAPHIC ENVIRONMENT

INCOME

• 10,000 & onwards

LIFE STYLE

• Patients • Athletes

OCCUPATION

• School going students

MARKETING MIX OF ARIEL

PRODUCT

PRICE

PLACE

PROMOTION

4Ps

PRODUCT STRAREGY:

Product classification, service consumer products

Product diversification, forms ,features , performance ,reliability

Superior technology.

PRICING STRATEGY :

Optional featuring strategy

Product line strategy

Cost plus pricing Competitive pricing Distribution pricing

PLACE: In store placement

strategy Rural penetration Strategic location of

warehouse Already strong link in

urban areas

PROMOTION STRATEGY: Media Radio Newspapers Hoardings Consumer promotion

P&G STRATEGIES

HIGH TECH PRODUCTION

HIGH TECH MARKETING

HIGH TECH FINANCE

HIGH-TECH PRODUCTION

Innovation

Market Leader

HIGH-TECH MARKETING

Variety Product Manage

ment

Customer

Relationship

HIGH-TECH FINANCE

Technology

Innovation

Technology

Development

THE MARKET SEGMENTATION

Beauty

Segm

entGrooming

SegmentHealth Care Segment

Beauty

Segm

en

t

Grooming

Segment

Health Care

Segment

MARKET SEGMENTATION

Snacks And Pet care

Segments

Fabric Care And Home

Care Segments

Baby Care And Home

Care Segments

MARKETING PHILOSOPHIES P&G ADOPTED

CONCLUSION

PROCTER & GAMBLE is one of the largest consumer products company in the world. The P&G is very big in the area of consumer goods. One of the leading company of household products in the world. Among its products which fall into the main categories of fabric care, home care, beauty care baby care, family care, health care and snacks. P&G is one of the most aggressive marketers and is the largest advertiser in the world. It is responsive that we should come up with more profitability with more products. We came to know about Products, price, quality, features. P&G company will come up with more innovative products.

Lastly we conclude that P&G is one of most leading consumer product company in the world.