Marketing strategy and plan in Agribusiness

PRESENTERS…… Tshering Wangmo

Jigme Choden

Bsc. Sustainable Devellopment

We should all be concerned about the future because …………………………….

Presentation outline

1. Marketing Plan• Definition • Basics of marketing plan• Elements of marketing plan2. Marketing Strategy• Definition• Development• 7 Ps• Examples

3. Conclusion

What is marketing plan.

• Marketing plans are detailed strategies of how to go about successfully marketing a product or products and earning a projected amount of return from the effort

Good marketing plan To know breakeven for each

commodityTo ensure a profit for your operation

on each commodity.It need to be flexible to be successfulIt can be made to reduce the amount

of loss incurred in agriculture.

Basics of a Marketing Plan

• Have someone watching your plan and executing it for you.

• Make sure to have a Plan B.

Elements of a marketing plan are..

• Marketing situation• Marketing objectives• Marketing strategies• Budgets• Action plan• Evaluation

What is Marketing Strategy?

• A plan for analyzing a target market to allow for the development of a marketing mix and the prioritizing of marketing objectives

Marketing Strategy Development• Recognize and evaluate an opportunity

Market size and potentialKey competitors

• Choose target market• Develop Objectives for each opportunity• Develop Marketing Mix Strategy for each

opportunity• Choose Marketing mix elements

The Marketing mix (7P’s)1. Product2. Place3. Price4. Promotion5. People6. Process7. Physical Evidence

Successful Marketing Strategies

Social Media Branding

Unsuccessful marketing strategies

• Using emotion to marketing• Absence of a plan• Selling too cheaply or selling all

commodities at the same time • Starting too late.• Failing to recognize and retain

customers.

Conclusion

• Developing a well thought out written marketing plan and stick to it

• It does not insure success, however, a marketing plan should add to average returns and reduce variability of returns.

“If you fail to plan, you plan to fail”

We will have to spend the rest of our lives there.