marketing strategy for start ups
TRANSCRIPT
Marketing Strategy for Start Ups July 2015
www.STOconsulting.co.uk
@STOconsult
Your needs are no more ‘simple’ just because your business is small.
In fact, the decisions you make at the start are actually the most complex you will ever
make!
Key points to remember:
Other things to remember
The fundamentals of how marketing works are the same for the small company as the
large one.
Don’t make any decisions based on what you have time to do or what you currently know how to do.
All business decisions need to be just that – based on the business objectives.
Beware of bad advice.
It is plentiful and ‘bad’ for a reason.
It’s not just about avoiding bad advice; it’s also about finding good advice. You need to
be able to determine the difference.
Every business is different and every business needs a different strategy.
There can be no ‘one size fits all’ answer.
A good idea that is timely does not rely on the strength of
the economy
Take control of your
marketing assets
Passion is not all you will need!
Get the product and service right
The BasicsIgnore the
trends
Graeme Jordan
www.STOconsulting.co.uk
Linkedin Graeme Jordan
STO Consulting LtdClavering HouseClavering PlaceNewcastle Upon TyneNE1 3NG @STOconsult