marketing study group: lesson 1 the social media sequence
TRANSCRIPT
Marketing Study Group
Lesson 1
The Social Media Sequence™
The Marketing Study GroupsThe 4 Lessons
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• LESSON: THE MAGNET METHOD™
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One Question
Two Statements
Lesson 1 ObjectiveFact vs. FictionReal vs. UnrealEffective vs. NotSocial Media Sequence
P.O.?Determine
a P.O.
NO
YES
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
consumer mindset
changed
Things aren’t changing… they have already changed!
PUSH Marketing Cold Calling Telemarketing Trade shows Email blasts Print ads Yellow pages TV/radio ads Marketing gimmicks Going to them
PULL Marketing Attraction Devices Content Marketing Video Articles Podcasts Slides RSS
Blogging Social Media FREE tools/trials Automation Them coming to you
SOCIAL MEDIA
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media is Just One Piece
Social Media is NOT Magic
Joining Facebook or Twitter or LinkedINwill not revolutionize your company or your marketing
Social Media is just ONE Tool…
One that often keeps business owners from “selling”.
P.O.?Determine
a P.O.
NO
YES
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
P.O.?Determine
a P.O.
NO
YES
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
Determine Your Primary Objective
1. Booking appointments
2. Sell directly
3. Open doors
4. Build a database
5. Position you as an expert
6. Fill an event
7. Attract sponsors
8. Get FREE publicity
9. Build credibility
10.
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
YES
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
Analyze Your Target Population
Age
Male / Female %
Income
Education
Occupation
Dominant Buying Motive
Computer Skill
Buying Cycle
Speed
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
List 10 Needs of My T.Pop.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
NO
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
Choose an Attraction Marketing Device or Event
Book
Special Report
White Paper
Best Practices
CD/DVD/Video/Tutorial
2nd Opinion
Trial
Consultation
Gift Certificate
Low Cost To You But
High Perceived
Cost To Them
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YES
YES
YES
Syndicate Content
NO
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YESYES
Syndicate Content
NO
Choose a Website Name
1. www.needANDproblem.com
2. www.centerforBENEFIT.com
3. OccupationINTERNATIONAL.org
4. www. stopPAIN.com
5. 9waystoovercome?.com
6.
7.
8.
9.
10.
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YESYES
Syndicate Content
NO
Testimonials
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YESYES
Syndicate Content
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YESYES
Syndicate Content
NO
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YESYES
Syndicate Content
Develop Content
1. Be The Reporter
2. "How to"
3. "Interview"
4. "Profile"
5. "Tips / Tricks"
6. "Humour"
7.
8.
9.
10.
The 7 Mistakes to Avoid
When Choosing a Law
Firm In TORONTO
Practical Advice for Small Business
P.O.?Determine
a P.O.
NO
Analyze T.Pop
DetermineN/P
Pick 5
N/P?
Choose AMD/AME
Choose Title
Test Well
Chose Domain
Do a Squeeze
Page
Test Well
Fix
Develop Content
YESYES
Syndicate Content
DISTRIBUTION
Get it out there… Syndication
1. Write a Special Report (7 Questions to Ask Before You Buy…)
2. Turn it into a PDF (Articlebase.com)
3. Turn it into a Slideshow (slideshare.net)
4. Turn it into a Video (TubeMogul.com)
5. Talk About It (Facebook, Twitter, LinkedIN,Blog, website.)
6. Send them to your Squeeze Page
7. Capture their info
8. Start marketing
9. Follow-up relentlessly
10. Do it all over again
Don’t Panic!([email protected])
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