marketing & supply chain floraholland for hva
DESCRIPTION
Presentatie over samenspel van marketing & logistiek binnen en buiten bloemenveiling FloraHolland.TRANSCRIPT
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Presentatie FloraHollandRob Koppes en Jean-Paul Schaddé van Dooren
1
12-04-2023
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De wereld verandert!
Sierteelt sector
FloraHolland
En wat is daarop uw antwoord?
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Grootste veiling
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1915
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1925
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1990
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2012
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Verleden
Heden
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Coöperatie
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Assortiment
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E-trade & plantconnect
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Greenports
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Productie
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Internationale handel
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Import & export
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RFID @ kweker
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Automatisering @ koper
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Dealing room
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Kopen Op Afstand
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Marketing
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“Instead of company to company competition,
we are now in an era of supply chain to supply chain
competition”
Professor Hau LeeStanford University of California
One big idea
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Bereikbaar
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Social media
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Social media
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Merken
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Doorlooptijd
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Macht
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Kwekers
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Veredelaars
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Generieke promotie
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Generieke promotie
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Webwinkels
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Webwinkels
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Sierteeltketen
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• Hier sto
nd een hyperinte
ress
ant
maar superg
eheim m
odel over
bloemen
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Bloemen
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Planten
• Hier sto
nd een hyperinte
ress
ant
maar superg
eheim m
odel over
planten
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• Uitbreiding Europese markt (km & €)
• Transacties: vaker en kleiner
• VAL activiteiten steeds belangrijker
• Multimodaliteit: het kan!
• MVO uitdagingen: Flower miles?
• Dynamiek en onvoorspelbaarheid in vraag en aanbod– Ommekeer in de keten --> vraaggestuurd – Toename Direct sourcing
• Productkwaliteit versus vaaslevengarantie
Ontwikkelingen
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Flowers@Sea
GreenBargeDAVINC
3I
Greenrail
HubWays21-5-2014FloraHolland
Aalsmeer07.00
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Einde
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