marketing tanjore art
DESCRIPTION
Plan to market the famous Tanjore Paintings from India.TRANSCRIPT
Group 6AAditya Singal
Archana KadamPradeep Jain
Ramasubramanian Sailapathi
Saurabh SinghMarketing Management | Group 6A | SP JAIN CENTRE OF MANAGEMENT
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Motivation Behind Our ChoiceMotivation Behind Our Choice
Strong passion for art Drive to contribute to the preservation of niche art forms
and skills – an art inspired “greed” in wanting the next generations to have the chance of witnessing such traditions
Drive to contribute to the effort of popularizing the art and getting it much higher visibility among and reception from different age categories
Noble intention of reviving struggling art specialists To emphasize the need to highlight the maker’s name in
his/her painting to give him/her the due credit for all those “tough” hours that have gone in
Most of the money that Thoorika makes will be redirected into funding its initiatives further
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Start-Up PlanStart-Up Plan
A National Level Art Competition Advertisements in national and regional
newspapers Online advertisements Participation from professional Tanjore artists and
arts college students Auctioning of the best paintings identified from the
competition A campaign in Tanjore through distribution of
brochures A contractual marketing agreement for interested
professional and amateur artists
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
SWOT AnalysisSWOT Analysis
ObjectivesObjectives
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
ObjectivesObjectives
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Target MarketTarget Market
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Demographics• Income• Age
Geographic• India and its tourist market• Global market
Psychographic• Interest• Lifestyle
Benefit• Positive externality on society• Intrinsic satisfaction
Target MarketTarget Market
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Marketing MixMarketing Mix
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Marketing Mix - PromotionMarketing Mix - Promotion
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Symbolic PositioningSymbolic Positioning
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
FinancialsFinancials
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
FinancialsFinancials
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
The Way ForwardThe Way Forward
Once well established, we plan to expand our repertoire to
include the following too. Nirmal paintings which trace their origin to the town of
Nirmal in the district of Adilabad in Andhra Pradesh Mysore paintings which, as their name suggests, trace
their origin to the city of Mysore in Karnataka Kerala mural style paintings Miniature sculptures made by artisans in
Mahabalipuram Classical Rajasthani style paintings Synergy in these cases as in the case of Tanjore
paintings
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
AcknowledgementsAcknowledgements
Thanks to - Department of Visual Communication of St.
Thomas College of Arts and Science, Chennai Image Courtesy - Google Images Music Courtesy – “Yeh joh des hai tera”, Swades – A.R. Rahman “Green Hands” Initiative, Isha Yoga Center,
Coimbatore
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT
Marketing Management | Group 6A | SP JAIN CENTRE OF MANAGEMENT
THANK YOU
Marketing Management | Group 6A | SP JAIN CENTER OF MANAGEMENT