marketing & technology congres 2016 caspar fraiture case meeùs
TRANSCRIPT
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Caspar FraitureManager Digital Transformation #16mtech
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Even voorstellen
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Nieuw visitekaartje van Meeùs zakelijk?‘Ontdek het geheim van 24/7 succes op de digitale snelweg!’
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#16mtech
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C Customer behaviourConnection via devicesClient centricity Channel influenceContext is key
#16mtech
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#16mtech
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C Customer behaviourConnection via devicesClient centricity Channel influenceContext is key
#16mtech
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?
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Meeùs is dé intermediair op het gebied van risico’s, verzekeringen, pensioenen en hypotheken in Nederland.
Persoonlijk, deskundig, wij regelen het
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400.000 particuliere en 70.000 zakelijke klanten
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Meeùs is dé adviseur met specialistische kennis in de zakelijke sectoren
Bouw&Infra, Zorgprofessionals, Industrieook Onderwijs en Lokale markten
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Keuzes, keuzes, keuzes...
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Op de A28 ging het mis
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Nu even specifieker overde e-commerce inzet
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Quote
92% of advisors think face-to-face communications are the most important method of communication
82% of clients feel that electronic communications are most important
Accenture’s report ‘Closing the Gap’
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Omni Channel
LEREN
ZZP’ers
Langzaam economisch herstel
PersonaliserenMening van anderen
Privacy bescherming
Customer Experience
Emotie en online worden 1
Alternatieve financiële producten/diensten - services
Toetreding verzekeringsmaatschappijen
Verdienmodel
Vergrijzing
Klantdata
Customer Journey
Toegang boven bezit
Transparant en simpel
Verzekeren minder vanzelfsprekend
Digitalisatie
Mobile
Kostenreducties
Content
Online branding
Waarde
Innovatie
profiling
Marketing Automation
mijn omgeving
Beeldbellen
predictive
Focus
AGILE
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Binnen 6 maanden ontsloten we met Sitecorehet re-design zakelijk
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Oeps na de release klapte de verzending van het (particuliere) afspraken formulier eruit
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Instituut voor Briljante Mislukkingen Paul Iske:‘Risico nemen, fouten durven maken en erveel van leren!’
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Slechts 18% van zakelijke klanten bezoekt een fysieke locatieIn 2014 was dat nog 50%
IG&H Consulting onderzoek
Quote
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Het nieuwe visitekaartje Meeùs zakelijk
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Mijn Zakelijke Omgeving online
• Mijn gegevens• Mijn verzekeringen• Mijn facturen• Mijn archief• Mijn schades
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#16mtech
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#16mtech
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48% of financial advisors daily interact with clients through social media
Accenture’s report ‘Closing the Gap’
Quote
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Social media verandert de wereld drastisch
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Transavia CEO Mattijs Ten Brink: ‘Over drie jaar hebben wij geen website meer!’
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Het contact verandert van owned naar earned media
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Thought leadership in de sociale mediakanalen
Nu 14 doorgestuurd, 26 comments88 like’s en meer dan 631 gelezen
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Thought leadership in de sociale mediakanalen
64 doorgestuurd, 41 comments235 like’s en meer dan 1.600 gelezen
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Online webinairs
Online webinarvoor prospects enklanten
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From Unpaid & Paid
to a Lead
Getarget op directie en bestuur
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From Unpaid & Paid
to a Lead
Getarget op directie en bestuur
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Bereik 16.566 views
Bereik 20.000 views
From Unpaid & Paid
to a Lead
Getarget op directie en bestuur
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Resultaat
9,8% respons76% logt inwaarvan 85% het volledige webinar bekijkt
100% wil vaker deelnemen aan een webinar
From Unpaid & Paid
to a Lead
Getarget op directie en bestuur
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1. De vijf C’s 2. H2H 3. Risico’s durven nemen en ervan leren4. Website en de MijnOmgeving 5. Landingpages en conversie optimalisatie6. Social Kanalen en Thought Leadership8. Last but not least
De key takeaway’s
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Onderzoek voor productontwikkeling en innovatie is van cruciaal belang voor de groei en continuïteit van organisaties
Naast de core business
Een studie van McKinsey
Quote
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Technologische ontwikkeling
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Robotisering bestaat al
Search via Google? Nee joh, vraag haar het maar en zij vindt het meteen...
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Robotisering bestaat al
Lekker koken met Jamie Oliver en je eigen Echo
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Caspar FraitureManager Digital Transformation
Dank voor jullie aandacht
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Caspar FraitureManager Digital Transformation