marketing through lakeland public television
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Everything you need to know about marketing through Lakeland Public Television in a short PowerPointTRANSCRIPT
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Thank you for investing the next few minutes to learn about marketing through Lakeland
Public Television
The slides will advance automatically except as noted
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Discover thePOWER
of MarketingThrough . . .
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Yes, Public Television
PBS
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Lakeland Public TV adds POWER to your other advertising
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We Reach a Unique Audience
•They tend to be adults and homeowners•The average household income is $21,000 higher•20% have incomes over $75,000
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We Reach a Unique Audience
•The average home value is $69,000 higher•They are trusted, community and opinion leaders•These are the people who start the positive “word of mouth”
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We also reach many young families
People who are beginning to form solid, life-long business relationships
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We Reach a Large Audience
PBS and Neilson Media Research
Lakeland Public TV is watched by over 10,000 households per day. And each household can have several or many
viewers.
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On The Air: Broadcast throughout Northern and Central Minnesota
On Cable: Carried on all cable systems in Northern and Central Minnesota
LPTV Offers Broad Coverage
And. . .
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On Satellite: Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin
Including the Twin Cities
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We’re broadcast and
on all cable systems within the two circles
and on satellite in the green-shaded
counties
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The Power of MarketingThrough Public TV
According to an IBM study 89% of buying decisions are
influenced by corporate reputation
That’s right . . . 89%
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• About 80% of our members feel that our sponsoring businesses are “Quality businesses”• 68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence
PBS Marketing Builds Credibility
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•57% feel that sponsors are industry leaders• 66% would choose to buy a product from a company that supports PBS
PBS Marketing Builds Credibility
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Viewers Pay Attention to PBS Sponsorship Spots
The spots are short, low-key and respectful
73% Can recall PBS sponsors
People actually watch and remember PBS spots!
Why so many?
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We have examples of still and animated sponsorship spots on
our website
www.lptv.org
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PBS Is Television Worth Supporting!
Most of our sponsors also want to support quality PBS programs
such as . . .• Antiques Roadshow• This Old House• NOVA• Nature• The NewsHour• British Comedies
and. . .
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Award-WinningPBS Children’s Programs
Programs created by educational professionals
• Sesame Street
• Mr. Roger’s Neighborhood• Reading Rainbow• Curious George
And many, many more!
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Did You Know . . ?
Up to 40% of the audience for our award-winning
children’s programs are adults; parents and grandparents
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Unfortunately . . .
Advertising onTelevision is
Very Expensive,
Right?
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NO!
Marketing throughLakeland Public TVis very affordable!
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The Mix package: $2000 (250 spots)
PrimeTime: $2800 (250 spots)
PBS Kids: $1000 to $1700 (260 to 520 spots)
There are many other optionsAsk your LPTV sales person for more information
Some Popular AnnualSponsorship Options
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We Offer Affordable Print Advertising in Our Program Guide . . .
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• Inserted in over 70,000 area newspapers• Stays in the home for a month or more• Very affordable• Discounts for multiple buys including on-air
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Part of Your Marketing Plan
Make
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Don’t Count the People You Reach.
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Reach the People Who Count!
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Reach the People Who Count Through
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Bemidji: 800-292-0922
Brainerd: 888-292-0922