marketing: tips, tricks and tools
DESCRIPTION
Originally prepared for the VRPA Governor's Conference in September, 2014. This presentation flies through dozens of ideas, tips and tools that our marketing has utilized over the last few years.TRANSCRIPT
MARKETINGTIPS, TRICKS & TOOLS RYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGERCITY OF ARLINGTON PARKS & RECREATION DEPARTMENT
INTRODUCTION
ABOUT THE AUDIENCE
• WHO DOES THE MARKETING?
• WHAT ARE YOUR BIGGEST ISSUES??
START WITH WHY
• WHY ARE YOU ATTENDING THIS SESSION?
• WHY IS MARKETING IMPORTANT TO YOUR ORGANIZATION??
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ADVERTISING
MAGAZINE ADS$
BRANDED RADIO$
FACEBOOK TARGETED ADS$
FACEBOOK TARGETED ADS$
FACEBOOK TARGETED ADS$
FACEBOOK TARGETED ADS$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
TWITTER ADVERTISING$
SEARCH ADVERTISING$
SEARCH ADVERTISING$
SEARCH ADVERTISING$
YOUTUBE ADVERTISING$
YOUTUBE ADVERTISING$
YOUTUBE ADVERTISING$
PUBLISHING
BROCHURE DESIGN$
CONTENT / WEBSITE$
MOM BLOGGERS$
GOOGLE BUSINESS VIEW$
EMAIL / MARKETING AUTOMATION$
PIXLR$
ACTIVITY SHEETS $
ENGAGING
FACEBOOK$
TWITTER$
PROMOTING
DEAL SITES$
PROMO APPS
PROMOTION INTEGRATION
STAY & PLAY PACKAGES
CVB PARTNERSHIPS
LISTENING
SURVEYS$
SOCIAL LISTENING$
REVIEW WEBSITES$
GOOGLE ALERTS$
MEASURING
COMMUNITY SURVEYS$
FB INSIGHTS$
TWITTER ANALYTICS$
COMMUNITY ANALYST$
EVOLVING
MARKETING MODEL$
CREATIVE ROOM$
PROJECT/TASK MANAGEMENT$
TIME MANAGEMENT$
LUNCH & LEARN$
DEPARTMENT LIBRARY$
READING PROGRAM$
PHOTO ORGANIZATION$
SPONSORSHIPS / MEDIA KIT$
MARKETING PLAN$
BRAND+AID CONFERENCe
CONCLUSION
QUESTIONS?