marketing: tips, tricks and tools

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MARKETING TIPS, TRICKS & TOOLS RYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGER CITY OF ARLINGTON PARKS & RECREATION DEPARTMENT

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Originally prepared for the VRPA Governor's Conference in September, 2014. This presentation flies through dozens of ideas, tips and tools that our marketing has utilized over the last few years.

TRANSCRIPT

Page 1: Marketing: Tips, Tricks and Tools

MARKETINGTIPS, TRICKS & TOOLS RYAN HEGRENESS @HEGRENESS MARKETING & ENTERPRISE DEVELOPMENT MANAGERCITY OF ARLINGTON PARKS & RECREATION DEPARTMENT

Page 2: Marketing: Tips, Tricks and Tools

INTRODUCTION

Page 3: Marketing: Tips, Tricks and Tools

ABOUT THE AUDIENCE

• WHO DOES THE MARKETING?

• WHAT ARE YOUR BIGGEST ISSUES??

Page 4: Marketing: Tips, Tricks and Tools

START WITH WHY

• WHY ARE YOU ATTENDING THIS SESSION?

• WHY IS MARKETING IMPORTANT TO YOUR ORGANIZATION??

Page 5: Marketing: Tips, Tricks and Tools

$

$

Page 6: Marketing: Tips, Tricks and Tools
Page 7: Marketing: Tips, Tricks and Tools

ADVERTISING

Page 8: Marketing: Tips, Tricks and Tools

MAGAZINE ADS$

Page 9: Marketing: Tips, Tricks and Tools

BRANDED RADIO$

Page 10: Marketing: Tips, Tricks and Tools

FACEBOOK TARGETED ADS$

Page 11: Marketing: Tips, Tricks and Tools

FACEBOOK TARGETED ADS$

Page 12: Marketing: Tips, Tricks and Tools

FACEBOOK TARGETED ADS$

Page 13: Marketing: Tips, Tricks and Tools

FACEBOOK TARGETED ADS$

Page 14: Marketing: Tips, Tricks and Tools

TWITTER ADVERTISING$

Page 15: Marketing: Tips, Tricks and Tools

TWITTER ADVERTISING$

Page 16: Marketing: Tips, Tricks and Tools

TWITTER ADVERTISING$

Page 17: Marketing: Tips, Tricks and Tools

TWITTER ADVERTISING$

Page 18: Marketing: Tips, Tricks and Tools

TWITTER ADVERTISING$

Page 19: Marketing: Tips, Tricks and Tools

SEARCH ADVERTISING$

Page 20: Marketing: Tips, Tricks and Tools

SEARCH ADVERTISING$

Page 21: Marketing: Tips, Tricks and Tools

SEARCH ADVERTISING$

Page 22: Marketing: Tips, Tricks and Tools

YOUTUBE ADVERTISING$

Page 23: Marketing: Tips, Tricks and Tools

YOUTUBE ADVERTISING$

Page 24: Marketing: Tips, Tricks and Tools

YOUTUBE ADVERTISING$

Page 25: Marketing: Tips, Tricks and Tools

PUBLISHING

Page 26: Marketing: Tips, Tricks and Tools

BROCHURE DESIGN$

Page 27: Marketing: Tips, Tricks and Tools

CONTENT / WEBSITE$

Page 28: Marketing: Tips, Tricks and Tools

MOM BLOGGERS$

Page 29: Marketing: Tips, Tricks and Tools

GOOGLE BUSINESS VIEW$

Page 30: Marketing: Tips, Tricks and Tools

EMAIL / MARKETING AUTOMATION$

Page 31: Marketing: Tips, Tricks and Tools

PIXLR$

Page 32: Marketing: Tips, Tricks and Tools

ACTIVITY SHEETS $

Page 33: Marketing: Tips, Tricks and Tools

ENGAGING

Page 34: Marketing: Tips, Tricks and Tools

FACEBOOK$

Page 35: Marketing: Tips, Tricks and Tools

TWITTER$

Page 36: Marketing: Tips, Tricks and Tools

PROMOTING

Page 37: Marketing: Tips, Tricks and Tools

DEAL SITES$

PROMO APPS

PROMOTION INTEGRATION

STAY & PLAY PACKAGES

CVB PARTNERSHIPS

Page 38: Marketing: Tips, Tricks and Tools

LISTENING

Page 39: Marketing: Tips, Tricks and Tools

SURVEYS$

Page 40: Marketing: Tips, Tricks and Tools

SOCIAL LISTENING$

Page 41: Marketing: Tips, Tricks and Tools

REVIEW WEBSITES$

Page 42: Marketing: Tips, Tricks and Tools

GOOGLE ALERTS$

Page 43: Marketing: Tips, Tricks and Tools

MEASURING

Page 44: Marketing: Tips, Tricks and Tools

COMMUNITY SURVEYS$

Page 45: Marketing: Tips, Tricks and Tools

FB INSIGHTS$

Page 46: Marketing: Tips, Tricks and Tools

TWITTER ANALYTICS$

Page 47: Marketing: Tips, Tricks and Tools

COMMUNITY ANALYST$

Page 48: Marketing: Tips, Tricks and Tools

EVOLVING

Page 49: Marketing: Tips, Tricks and Tools

MARKETING MODEL$

Page 50: Marketing: Tips, Tricks and Tools

CREATIVE ROOM$

Page 51: Marketing: Tips, Tricks and Tools

PROJECT/TASK MANAGEMENT$

Page 52: Marketing: Tips, Tricks and Tools

TIME MANAGEMENT$

Page 53: Marketing: Tips, Tricks and Tools

LUNCH & LEARN$

Page 54: Marketing: Tips, Tricks and Tools

DEPARTMENT LIBRARY$

Page 55: Marketing: Tips, Tricks and Tools

READING PROGRAM$

Page 56: Marketing: Tips, Tricks and Tools

PHOTO ORGANIZATION$

Page 57: Marketing: Tips, Tricks and Tools

SPONSORSHIPS / MEDIA KIT$

Page 58: Marketing: Tips, Tricks and Tools

MARKETING PLAN$

Page 59: Marketing: Tips, Tricks and Tools

BRAND+AID CONFERENCe

Page 60: Marketing: Tips, Tricks and Tools

CONCLUSION

Page 61: Marketing: Tips, Tricks and Tools

QUESTIONS?