marketing to college students
DESCRIPTION
final marketing powerpoint presentationTRANSCRIPT
MARKETING TO COLLEGE STUDENTSAli Maresh, University of Wisconsin Oshkosh [email protected]
Outline
Part I Word of Mouth Marketing
Part II Social Media
Part III Marketing Resources on
Campus
Part I: Word of Mouth Marketing
WOMM is used to generate a buzz about your event Buzz = infections chatter
What is the purpose of your event? How will students benefit from your event?
Realize that not all students will respond to your message
Targeting Your Audience
Who are you trying to reach?
Upperclassman? Business majors? Non-traditional students?
Targeting Your Audience
Think about your message/event Decide which students will be interested
based on the following: Year in school Major Class Selection (upper level courses) Are they members of clubs or organizations?
Opportunity to attend meetings
Student Involvement
These students need to…. Have an invested interest in your event Be willing to commit their time Promote your event to their peers
Street Team Marketing
Street team is a term used in marketing to describe a group of people who “hit the streets” (hit the campus) promoting an event or a product.
The students thatmake up the street teams are known asBrand ambassadors.
Street Team Marketing
What makes a street team effective? Knowledge of the event
Know ALL the details Up the buzz factor
Generate excitement Teams of two or more
The bigger the street team, the more of an impact they will make
Guerrilla Marketing Tactics
Sidewalk chalk/spray chalk Dress up! Giveaways: brand it with your message Handbills with candy
Success Story
Study Abroad Ambassador Team (SAAT) Student organization SAAT hosted the Spring 2009
Study Abroad Fair 30 SAAT members SAAT helped with:
Decorating tables Street team promotions Worked promotional tables Classroom Visits
Total: 80 visits
Part II: Social Media
Your WebsiteYour Website
www.facebook.com
www.blogger.com
www.youtube.com
www.flickr.com
www.twitter.com
Connecting to Students
Social Networking Sites:
Update regularly Provide useful content for students
Don’t just make “noise” It does matter how many friends or
followers you have How do you get friends and followers?
Build relationships with the students
Personalize profile page Friend for a purpose
When you “friend” …send a message
Create: Events, Pages, Groups
“What are you doing?” Provide useful content Tweets
Tweet for a reason Tweet daily Tweet in your email signature
Ali Maresh Reeve Marketing Assistant [email protected] Twitter: @alimaresh
Video Sharing:
Post all relevant videos on YouTube Appealing title: “How to get a job” Promotional Videos
iMovie
Photo Sharing:
Create albums of photos for students to view and download at high quality
Upload photos of students at events
Ability to upload Flickr slideshow to your website
Blogs:
Blog about information that college students care about
Post photos/videos to personalize your blog
Part III: Marketing Resources CampusVision
Email ppt. or jpg. Image to [email protected]
Concourse tables in the union Contact reeve reservations
Display Cases Polk
Poster Distribution Mass emails
@alimaresh
Ali Maresh
alimaresh
In Progress: www.alimaresh.com
Contact Information